Market Overview
Jordan men’s grooming products sales are set to rise by USD 15.7 million between 2026 and 2031, with the market expanding at a CAGR of 6.1% over the forecast period. Growth will be supported by favourable demographics, improving income conditions and a young male consumer base that is increasingly attentive to appearance, scent and personal style. However, the category is not following a straightforward expansion path. Traditional shaving is losing some of its former centrality as beards become more accepted as a marker of identity and modern masculinity, particularly among younger men influenced by social media and regional celebrity culture.
This shift is changing where value is likely to emerge. As clean shaving becomes less dominant, brands tied heavily to razors and shaving creams will need to adapt to a market where facial-hair maintenance matters more than full removal. The beard trend may suppress demand for conventional shaving products, but it also creates room for grooming propositions that support a neat, styled and well-maintained look. For consumers, the priority is still hygiene and presentation, but the tools and routines used to achieve that image are evolving.
Fragrance is likely to become the strongest growth engine as self-care spending recovers. Scent carries strong cultural and emotional significance in Jordan, and men’s fragrances are well placed to benefit from a younger population seeking personal expression, confidence and social distinction. Innovation is expected to lean into oud-infused and regionally resonant profiles, blending heritage with contemporary branding. Mid-range and entry-level offerings should also gain relevance, as consumers look for accessible ways to participate in the category without relying only on premium imports.
Price sensitivity will remain an important constraint. Some consumers are already shifting fragrance purchases toward duty-free and online platforms where discounts are stronger, and domestic retailers may need sharper pricing, better assortment and more locally relevant positioning to defend sales. Boycotts of multinational brands could also create openings for alternatives that feel better aligned with local preferences or offer stronger value-for-money. Over the forecast period, the strongest performers are likely to be brands that combine cultural relevance, accessible pricing, fragrance-led aspiration and grooming solutions adapted to Jordan’s beard-oriented style shift.
The report aims to deliver comprehensive data on the Jordan men’s grooming products market, covering annual market size and growth rates over the past six years, along with projections through 2031. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, price range and distribution channel.
What’s Inside the Report
This report presents a comprehensive analysis of the Jordan men’s grooming products market size (in Units/USD) from 2021 to 2031. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, price range and distribution channel. By comparing historical and projected growth rates, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The Jordan men’s grooming products market is structured as follows:
Product type – e.g., men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Distribution channel – e.g., beauty stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
This section delivers market share statistics for the men’s grooming products market in Jordan, helping readers assess brand performance and competitive dynamics. Leading players featured include: Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Edgewell Personal Care Brands LLC, Evyap Sabun Yag Gliserin San ve Tic A.S., Henkel AG & Co. KGaA, Societe BIC S.A., The Procter & Gamble Company (P&G), Unilever PLC, etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Jordan Men’s Grooming Products Market – Product Type Analysis
Jordan Men’s Grooming Products Market – Price Range Analysis
Jordan Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Beiersdorf AG
Colgate-Palmolive Company
Coty Inc.
Edgewell Personal Care Brands LLC
Evyap Sabun Yag Gliserin San ve Tic A.S.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Jordan Men’s Grooming Products Market 2021-2031
Chart Jordan Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Jordan Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Jordan Men’s Grooming Products Market by Product Type, 2021-2031
Chart Jordan Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Jordan Men’s Grooming Products Market by Product Type, 2021-2031
Table Jordan Men’s Grooming Products Market by Price Range, 2021-2031
Chart Jordan Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Jordan Men’s Grooming Products Market by Price Range, 2021-2031
Table Jordan Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Jordan Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Jordan Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Jordan Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Jordan Men’s Grooming Products Market, by Companies, 2025
Table Jordan Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Jordan Men’s Grooming Products Market, by Brands, 2025
Table Jordan – Population (Millions) and Forecast
Table Jordan – Consumer Price Index (CPI) and Forecast
Table Jordan – Gross Domestic Product and Forecast
Table Jordan Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Jordan Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following Jordan Men’s Grooming Products companies:
Beiersdorf AG
Colgate-Palmolive Company
Coty Inc.
Edgewell Personal Care Brands LLC
Evyap Sabun Yag Gliserin San ve Tic A.S.
Henkel AG & Co. KGaA
Societe BIC S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
