Indonesia Body Care Market 2025

Indonesia’s body care sector is entering a vigorous expansion cycle, projected to add USD 191.1 million in market value and deliver a CAGR of about 6.8% from 2025 to 2030. This momentum is being accelerated by the powerful influence of K-beauty trends and social media platforms, where beauty influencers and live-streaming content have become critical in shaping young consumers’ preferences, accelerating product discovery, and driving experimentation with new formats and active ingredients. The convergence of online visibility and aspirational beauty ideals is broadening the customer base while reinforcing brand loyalty.

Ingredient transparency is now a central pillar of consumer decision-making. Buyers increasingly scrutinize formulations for active ingredients such as ceramides, niacinamide, hyaluronic acid, and salicylic acid, while also demanding natural components like turmeric and mugwort that align with cultural familiarity and wellness narratives. This shift is pressuring brands to innovate across product positioning, texture, and claims, while also creating fertile ground for marketing strategies that highlight science-backed efficacy and heritage botanicals.

Despite rising sophistication, price sensitivity remains pronounced. Value-seeking consumers favor affordable yet high-performing options, bundled promotions, and multi-product kits designed to maximize utility per purchase. E-commerce channels further amplify this behavior, offering unprecedented access to niche, hard-to-find items and to halal or “clean beauty” lines that align with religious and ethical preferences. Live commerce intensifies engagement, giving consumers direct interaction and perceived authenticity that strengthen purchase intent.

Regulatory credentials such as BPOM approvals and halal certifications are also moving to the forefront as determinants of trust and market access. In a Muslim-majority country, these certifications are not just compliance checkpoints but also significant differentiators in a crowded and increasingly competitive landscape. Together, these dynamics—social media influence, ingredient-led innovation, value-conscious shopping, and regulatory credibility—are redefining Indonesia’s body care market and setting the stage for sustained growth over the coming decade.

This report offers a detailed examination of the Indonesia body care market, leveraging historical data from 2020 to 2024 and projecting trends through 2030. It evaluates market size, growth trajectories, and key drivers of change, providing a nuanced view of the industry’s development. Through a structured analysis of product, pricing and distribution channel, the report identifies strategic opportunities and challenges, supporting data-driven decision-making.

Market Segmentation

The Indonesia body care market is categorized into the following segments:
Product: firming body care, general purpose
Pricing: mass, premium
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, others

The Indonesia body care market is categorized by product, pricing and distribution channel. By product, the market features firming body care, and general purpose. Pricing segmentation includes mass, and premium. Distribution channel segments encompass convenience stores, supermarkets and hypermarkets, small grocery stores, department stores, health and beauty stores, direct selling, e-commerce, and others.

Competitive Landscape

In examining the competitive landscape, key players in the body care market include Amway Corporation, Beiersdorf AG, Martha Tilaar Group, Natura & Co, Nu Skin Enterprises Inc., Oriflame Cosmetics S.A., PT Mustika Ratu Tbk, PT Paragon Technology and Innovation, PT Tempo Scan Pacific Tbk, PT. Vitapharm and Unilever PLC.

This comprehensive report analyzes the performance of leading companies in the body care sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Indonesia body care market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia body care market: product, pricing and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia body care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia body care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Body Care Market – Product Analysis
Indonesia Body Care Market – Pricing Analysis
Indonesia Body Care Market – Distribution Channel Analysis
Company Shares Analysis
Amway Corporation
Beiersdorf AG
Martha Tilaar Group
Natura & Co
Nu Skin Enterprises, Inc.
Oriflame Cosmetics S.A.
PT Mustika Ratu Tbk
PT Paragon Technology and Innovation
PT Tempo Scan Pacific Tbk
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Indonesia Body Care Market 2020-2030
Chart Indonesia Body Care Market, Net Growth, 2020-2030
Chart Indonesia Body Care Market, Growth Rates, 2020-2030
Table Indonesia Body Care Market by Product, 2020-2030
Chart Indonesia Body Care Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Body Care Market by Product, 2020-2030
Table Indonesia Body Care Market by Pricing, 2020-2030
Chart Indonesia Body Care Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Body Care Market by Pricing, 2020-2030
Table Indonesia Body Care Market by Distribution Channel, 2020-2030
Chart Indonesia Body Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Body Care Market by Distribution Channel, 2020-2030
Table Indonesia Body Care Market Share (%), by Companies, 2020-2024
Chart Indonesia Body Care Market, by Companies, 2024
Table Indonesia Body Care Market Share (%), by Brands, 2020-2024
Chart Indonesia Body Care Market, by Brands, 2024
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Body Care Market: Spend as a Proportion of GDP (%)
Table Indonesia Body Care Market: Consumption per Capita (Population)

Companies Mentioned

Amway Corporation
Beiersdorf AG
Martha Tilaar Group
Natura & Co
Nu Skin Enterprises, Inc.
Oriflame Cosmetics S.A.
PT Mustika Ratu Tbk
PT Paragon Technology and Innovation
PT Tempo Scan Pacific Tbk
PT. Vitapharm
Unilever PLC