Market Overview
The Middle East and Africa men’s grooming products sales are expected to see sustained momentum, with the market forecast to grow from USD 5.3 billion in 2026 to USD 7.3 billion by 2031, representing a compound annual growth rate of 6.63%. Growth will be supported by rising male self-care awareness, urbanisation, social media influence and a gradual redefinition of masculinity across the region. In more affluent Gulf markets, grooming is increasingly linked to premium lifestyle, fragrance culture and skin health, while in many African markets the category is still expanding from a practical base of shaving, deodorants and basic hygiene.
Fragrance will remain one of the region’s strongest value engines because scent carries deep social and cultural meaning across the Middle East and many African markets. In Saudi Arabia, the UAE, Qatar and Kuwait, premium, oud-led and niche fragrances are closely tied to identity, gifting, status and tradition. In North and Sub-Saharan Africa, fragrance and deodorants often serve a more accessible role, allowing consumers to signal freshness and confidence at lower price points. This creates a dual market structure: luxury and personalised scents drive value in higher-income markets, while mass fragrance and scent-led hygiene products support wider penetration among price-sensitive consumers.
As grooming routines broaden, skin care, beard care, hair care and body-focused products are gaining relevance, though at different speeds. Younger urban men are increasingly exposed to grooming tutorials, influencers, barbershop culture and global beauty trends, helping normalise routines that go beyond shaving. In the Gulf, this is supporting demand for premium skin care, dermocosmetics and multifunctional products linked to hydration, anti-ageing and sun protection. In African markets such as Nigeria, Ghana, Cameroon, Uganda and Angola, growth is more likely to come from affordable, functional products tied to shaving comfort, beard maintenance, scalp care, freshness and natural ingredient cues.
Value-for-money will remain the region’s most important constraint and growth lever. Inflation, currency weakness and uneven disposable income will keep many consumers focused on affordable formats, bundles, mass brands, local alternatives and products with clear practical benefits. At the same time, modern retail, pharmacies, supermarkets, beauty specialists, e-commerce and social selling will improve product visibility and access. Over the forecast period, the strongest brands are likely to combine cultural relevance, scent appeal, accessible pricing, ingredient credibility and digital education, making men’s grooming feel both aspirational and practical across a highly diverse regional market.
The report aims to deliver comprehensive data on the Middle East and Africa men’s grooming products market, covering annual market size and growth rates over the past six years, along with projections through 2031. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, price range, packaging type, distribution channel and country.
What’s Inside the Report
This report provides a structured overview of market data from 2021 to 2031, with figures presented in (Units/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2031. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, price range, packaging type, distribution channel and country. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The Middle East and Africa men’s grooming products market is structured as follows:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, convenience stores, department stores, direct selling, discounters, e-commerce, hypermarkets, personal care stores, pharmacies, small grocery stores, supermarkets, others
Country – e.g., Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Middle East and Africa men’s grooming products market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Abdul Samad Al Qurashi Company, Ajmal International Trading Co. (LLC), Al Majed for Oud Company, Arabian Oud Company, Avi Ltd., Beiersdorf AG, Chanel S.A., Colgate-Palmolive Company, Combe Incorporated, Coty Inc., Dolce & Gabbana S.R.L., Dorco Co., Ltd., Edgewell Personal Care Brands LLC, Euroitalia S.R.L., Evyap Sabun Yag Gliserin San ve Tic A.S., Henkel AG & Co. KGaA, Inter Parfums, Inc., LORD PRECISION INDUSTRIES S.A.E., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mahmood Saeed Company Limited, Marico Limited, Middle East Chemicals MEC, Mirato S.p.A., Natura & Co, Oriflame Cosmetics S.A., PUIG SL, Rasasi Perfumes Industry LLC, Revlon, Inc., Sano-Bruno’s Enterprises Ltd., Shiseido Company, Limited, Societe BIC S.A., Super-Max group, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Tiger Brands Limited, Unilever PLC, etc.
This report delivers comprehensive market share data for key players in the total men’s grooming products market, complemented by segment-specific analysis for men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades categories.
Market share analysis covered in the report:
Middle East and Africa men’s grooming products market share
Middle East and Africa men’s fragrances and perfumes market share
Middle East and Africa men’s toiletries market share
Middle East and Africa men’s bath and shower products market share
Middle East and Africa men’s deodorants market share
Middle East and Africa men’s hair care products market share
Middle East and Africa men’s skin care products market share
Middle East and Africa men’s shaving products market share
Middle East and Africa men’s post-shave market share
Middle East and Africa men’s pre-shave market share
Middle East and Africa men’s razors and blades market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Middle East and Africa Men’s Grooming Products Market – Product Type Analysis
Middle East and Africa Men’s Grooming Products Market – Price Range Analysis
Middle East and Africa Men’s Grooming Products Market – Packaging Type Analysis
Middle East and Africa Men’s Grooming Products Market – Distribution Channel Analysis
Middle East and Africa Men’s Grooming Products Market – Country Analysis
Company/Brand Shares Analysis
Abdul Samad Al Qurashi Company
Ajmal International Trading Co. (LLC)
Al Majed for Oud Company
Arabian Oud Company
Avi Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Middle East and Africa Men’s Grooming Products Market 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Middle East and Africa Men’s Grooming Products Market by Product Type, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Product Type, 2021-2031
Table Middle East and Africa Men’s Grooming Products Market by Price Range, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Price Range, 2021-2031
Table Middle East and Africa Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Middle East and Africa Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Middle East and Africa Men’s Grooming Products Market by Country, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Country, CAGR Historic and Forecast, 2021-2031
Chart Middle East and Africa Men’s Grooming Products Market by Country, 2021-2031
Table Middle East and Africa Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Middle East and Africa Men’s Grooming Products Market, by Companies, 2025
Table Middle East and Africa Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Middle East and Africa Men’s Grooming Products Market, by Brands, 2025
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Abdul Samad Al Qurashi Company
Ajmal International Trading Co. (LLC)
Al Majed for Oud Company
Arabian Oud Company
Avi Ltd.
Beiersdorf AG
Chanel S.A.
Colgate-Palmolive Company
Combe Incorporated
Coty Inc.
Dolce & Gabbana S.R.L.
Dorco Co., Ltd.
Edgewell Personal Care Brands LLC
Euroitalia S.R.L.
Evyap Sabun Yag Gliserin San ve Tic A.S.
Henkel AG & Co. KGaA
Inter Parfums, Inc.
LORD PRECISION INDUSTRIES S.A.E.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mahmood Saeed Company Limited
Marico Limited
Middle East Chemicals MEC
Mirato S.p.A.
Natura & Co
Oriflame Cosmetics S.A.
PUIG SL
Rasasi Perfumes Industry LLC
Revlon, Inc.
Sano-Bruno’s Enterprises Ltd.
Shiseido Company, Limited
Societe BIC S.A.
Super-Max group
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Tiger Brands Limited
Unilever PLC
