
The United Kingdom deodorants market is likely to exhibit mild growth, with a projected increase from USD 1,478.3 million in 2024 to USD 1,734.5 million by 2030, corresponding to a CAGR of 2.7% during the 2025 to 2030 timeframe. The United Kingdom deodorants market is primarily driven by a strong emphasis on health and wellness, with increasing consumer demand for natural and organic products. United Kingdom consumers are increasingly focused on the ingredients in their personal care products, leading to a preference for deodorants free from synthetic chemicals and harmful additives. This trend towards natural and eco-friendly options reflects broader consumer concerns about health and environmental sustainability.
Additionally, the rise of technological innovations and personalized products is shaping the market dynamics. United Kingdom consumers are seeking deodorants that offer advanced performance, such as long-lasting protection and skin-friendly formulations. The market is also witnessing growth in personalized deodorant solutions that cater to specific needs, such as sensitive skin or customized scents. This demand for tailored and high-performance products is supported by the expansion of modern retail and e-commerce channels, providing consumers with greater access to a diverse range of deodorant options.
Providing a strategic perspective on the United Kingdom deodorants market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product, pricing, gender, packaging material and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Market Segmentation
The United Kingdom deodorants market is classified into the following segments:
Product: creams, pumps, roll-ons, sprays, sticks, wipes
Pricing: mass, premium
Gender: men’s, women’s, unisex
Packaging material: flexible packaging, glass, metal, rigid plastic, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, others
The deodorants market in United Kingdom is segmented across product, pricing, gender, packaging material and distribution channel. By product, the market includes creams, pumps, roll-ons, sprays, sticks, and wipes. Pricing categories include mass, and premium. Gender segments comprise men’s, women’s, and unisex. The packaging material segmentation covers flexible packaging, glass, metal, rigid plastic, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The United Kingdom deodorants market is marked by intense competition, featuring leading companies such as Unilever PLC, Beiersdorf AG, Revlon Inc., The Thriving Brands Company, Wild Cosmetics Ltd., L’Oreal S.A., Colgate-Palmolive Company, The Procter & Gamble Company (P&G), Coty Inc., Karium Ltd., Natura & Co, Clarins SA, Victoria’s Secret & Co. and The Estee Lauder Companies Inc.
This analysis offers a comprehensive overview of the main players in the deodorants market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the United Kingdom deodorants market.
Gain in-depth analysis and forecasts for the key segments of the United Kingdom deodorants market: product, pricing, gender, packaging material and distribution channel.
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Gain deep insights into the dynamics of the United Kingdom deodorants market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the United Kingdom deodorants market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
United Kingdom Deodorants Market – Product Analysis
United Kingdom Deodorants Market – Pricing Analysis
United Kingdom Deodorants Market – Gender Analysis
United Kingdom Deodorants Market – Packaging Material Analysis
United Kingdom Deodorants Market – Distribution Channel Analysis
Company Shares Analysis
Unilever PLC
Beiersdorf AG
Revlon, Inc.
The Thriving Brands Company
Wild Cosmetics Ltd.
L’Oreal S.A.
Colgate-Palmolive Company
The Procter & Gamble Company (P&G)
Coty Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table United Kingdom Deodorants Market 2020-2030
Chart United Kingdom Deodorants Market, Net Growth, 2020-2030
Chart United Kingdom Deodorants Market, Growth Rates, 2020-2030
Table United Kingdom Deodorants Market by Product, 2020-2030
Chart United Kingdom Deodorants Market by Product, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Deodorants Market by Product, 2020-2030
Table United Kingdom Deodorants Market by Pricing, 2020-2030
Chart United Kingdom Deodorants Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Deodorants Market by Pricing, 2020-2030
Table United Kingdom Deodorants Market by Gender, 2020-2030
Chart United Kingdom Deodorants Market by Gender, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Deodorants Market by Gender, 2020-2030
Table United Kingdom Deodorants Market by Packaging Material, 2020-2030
Chart United Kingdom Deodorants Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Deodorants Market by Packaging Material, 2020-2030
Table United Kingdom Deodorants Market by Distribution Channel, 2020-2030
Chart United Kingdom Deodorants Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart United Kingdom Deodorants Market by Distribution Channel, 2020-2030
Table United Kingdom Deodorants Market Share (%), by Companies, 2020-2024
Chart United Kingdom Deodorants Market, by Companies, 2024
Table United Kingdom Deodorants Market Share (%), by Brands, 2020-2024
Chart United Kingdom Deodorants Market, by Brands, 2024
Table United Kingdom – Population (Millions) and Forecast
Table United Kingdom – Consumer Price Index (CPI) and Forecast
Table United Kingdom – Gross Domestic Product and Forecast
Table United Kingdom Deodorants Market: Spend as a Proportion of GDP (%)
Table United Kingdom Deodorants Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
Beiersdorf AG
Revlon, Inc.
The Thriving Brands Company
Wild Cosmetics Ltd.
L’Oreal S.A.
Colgate-Palmolive Company
The Procter & Gamble Company (P&G)
Coty Inc.
Karium Ltd.
Natura & Co
Clarins SA
Victoria’s Secret & Co.
The Estee Lauder Companies Inc.
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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