Market Overview
The Australasia men’s grooming products market is on a growth trajectory, with market value forecast to hit USD 1,367.1 million by 2031 at a CAGR of 5.1%. Growth will be supported by the continued normalisation of male personal care routines in Australia and New Zealand, as grooming becomes more closely associated with confidence, wellbeing and self-presentation. While inflation and cost-of-living pressures have made consumers more value-conscious, these headwinds are unlikely to reverse the broader shift toward more structured male grooming habits.
Mass products will remain the foundation of the market. Deodorants, razors and blades will continue to generate substantial sales because they are embedded in everyday hygiene routines and benefit from strong brand familiarity, supermarket visibility and regular promotions. However, these mature categories are likely to deliver steady rather than dynamic growth. The stronger opportunities will come from bath and shower, skin care, hair care, pre-shave and beard care, as men become more attentive to skin comfort, scalp health, irritation prevention and overall appearance.
Skinification will increasingly shape product development. Male consumers are becoming more aware that grooming products can deliver benefits beyond cleansing, shaving or fragrance, creating demand for formulas that address dryness, oiliness, sensitivity, ageing, thinning hair and beard maintenance. This will support ingredient-led innovation and more task-specific products, although brands will need to keep claims simple and practical. Many consumers are still building their routines and are more likely to experiment when products are affordable, easy to understand and available through familiar retail channels.
Supermarkets will remain the dominant distribution channel across Australasia, supported by convenience, accessibility and their role in routine household replenishment. E-commerce will continue to gain share, particularly among younger consumers and for repeat purchases, subscription-based shaving products and online deals. Over the forecast period, the strongest brands are likely to be those that balance mass-market affordability with more sophisticated skin- and hair-care benefits, while positioning grooming as a practical route to confidence rather than a niche or overly premiumised behaviour.
The report delivers a comprehensive dataset on the Australasia men’s grooming products market, detailing annual market size and growth rates over the past six years, alongside projections through 2031. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, price range, packaging type, distribution channel and country.
What’s Inside the Report
This report provides a structured overview of market data from 2021 to 2031, with figures presented in (Units/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2031. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, price range, packaging type, distribution channel and country. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The following outlines the segmentation of the Australasia men’s grooming products market:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, supermarkets, others
Country – e.g., Australia, New Zealand
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Updated market share data for major industry players in Australasia men’s grooming products market is included in the report, providing a snapshot of current competitive alignment. Key players covered include: Beiersdorf AG, Chanel S.A., Clarins SA, Colgate-Palmolive Company, Combe Incorporated, Coty Inc., Dolce & Gabbana S.R.L., Edgewell Personal Care Brands LLC, Euroitalia S.R.L., Give Back Beauty LLC (GBB), Key Sun Laboratories Pty Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mix Limited, PharmaCare Laboratories Pty Ltd, PUIG SL, Revlon, Inc., Societe BIC S.A., The Estee Lauder Companies Inc., The King of Shaves Company, Ltd., The Procter & Gamble Company (P&G), Unilever PLC, etc.
This report delivers comprehensive market share data for key players in the total men’s grooming products market, complemented by segment-specific analysis for men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades categories.
Market share analysis covered in the report:
Australasia men’s grooming products market share
Australasia men’s fragrances and perfumes market share
Australasia men’s toiletries market share
Australasia men’s bath and shower products market share
Australasia men’s deodorants market share
Australasia men’s hair care products market share
Australasia men’s skin care products market share
Australasia men’s shaving products market share
Australasia men’s post-shave market share
Australasia men’s pre-shave market share
Australasia men’s razors and blades market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Australasia Men’s Grooming Products Market – Product Type Analysis
Australasia Men’s Grooming Products Market – Price Range Analysis
Australasia Men’s Grooming Products Market – Packaging Type Analysis
Australasia Men’s Grooming Products Market – Distribution Channel Analysis
Australasia Men’s Grooming Products Market – Country Analysis
Company/Brand Shares Analysis
Beiersdorf AG
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Combe Incorporated
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Australasia Men’s Grooming Products Market 2021-2031
Chart Australasia Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Australasia Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Australasia Men’s Grooming Products Market by Product Type, 2021-2031
Chart Australasia Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Australasia Men’s Grooming Products Market by Product Type, 2021-2031
Table Australasia Men’s Grooming Products Market by Price Range, 2021-2031
Chart Australasia Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Australasia Men’s Grooming Products Market by Price Range, 2021-2031
Table Australasia Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Australasia Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Australasia Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Australasia Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Australasia Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Australasia Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Australasia Men’s Grooming Products Market by Country, 2021-2031
Chart Australasia Men’s Grooming Products Market by Country, CAGR Historic and Forecast, 2021-2031
Chart Australasia Men’s Grooming Products Market by Country, 2021-2031
Table Australasia Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Australasia Men’s Grooming Products Market, by Companies, 2025
Table Australasia Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Australasia Men’s Grooming Products Market, by Brands, 2025
Table Australasia – Population (Millions) and Forecast
Table Australasia – Consumer Price Index (CPI) and Forecast
Table Australasia – Gross Domestic Product and Forecast
Table Australasia Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Australasia Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Beiersdorf AG
Chanel S.A.
Clarins SA
Colgate-Palmolive Company
Combe Incorporated
Coty Inc.
Dolce & Gabbana S.R.L.
Edgewell Personal Care Brands LLC
Euroitalia S.R.L.
Give Back Beauty LLC (GBB)
Key Sun Laboratories Pty Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mix Limited
PharmaCare Laboratories Pty Ltd
PUIG SL
Revlon, Inc.
Societe BIC S.A.
The Estee Lauder Companies Inc.
The King of Shaves Company, Ltd.
The Procter & Gamble Company (P&G)
Unilever PLC
