Market Overview
South Korea men’s grooming products sales are set to climb, with the market expected to reach USD 1,115.8 million by 2031, reflecting a compound annual growth rate of 3.1%. Growth is likely to remain steady rather than explosive, supported by a structural shift in male self-care habits, the rise of single-person households and a younger generation of consumers more willing to select grooming products independently. Men’s grooming is no longer defined only by shaving or functional hygiene; it is increasingly linked to appearance management, personal confidence and at-home self-care, giving the category a broader and more resilient demand base.
Value creation will be shaped by a clearer split between accessible skin care and status-led fragrance. In men’s skin care, mass brands are expected to keep gaining ground as product quality improves and consumers become more selective in a softer economic environment. Korean men are increasingly willing to buy affordable, effective and easy-to-access products from health and beauty retailers and online platforms, reducing the advantage once held by premium brands. The growth of dermocosmetics will also influence the category, as male consumers seek products positioned around skin sensitivity, blemish control and functional care, blurring the boundary between traditional men’s grooming and pharmacy-led skin care.
Premiumisation is likely to remain more visible in fragrance than in skin care. Fragrance carries a stronger emotional and social-status signal, making consumers more willing to pay for premium and ultra-premium products even as they trade down in other parts of the grooming routine. This divergence points to a more polarised market: everyday grooming needs are moving toward mass, practical and value-conscious propositions, while discretionary categories that express identity and lifestyle can still command higher price points.
Channel dynamics will reinforce these shifts. Retail e-commerce should remain the dominant sales route, particularly for younger men and mass-market products, while offline retailers will continue to play a larger role than in many other beauty categories because shaving and routine grooming products still attract older consumers in physical stores. At the same time, platforms and specialist retailers are actively building male-focused beauty spaces, recommendation events and grooming services, helping normalise men’s beauty beyond basic care. As retailers broaden the category into hair styling, colour cosmetics and adjacent wellness products, they are likely to become important demand creators rather than simply distribution points.
This report provides a comprehensive analysis of the South Korea men’s grooming products market, combining historical data with forward-looking projections through 2031. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product type, price range, packaging type and distribution channel, enabling stakeholders to identify opportunities and make informed strategic decisions.
What’s Inside the Report
Providing a forward-looking view of the South Korea men’s grooming products market, this report presents size estimates from 2021 to 2031, with figures in (Units/KRW/USD). Historical data and projections through 2031 are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, price range, packaging type and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The South Korea men’s grooming products market is categorized into the following segments:
Product type – e.g., men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, department stores, direct selling, e-commerce, hypermarkets, personal care stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the men’s grooming products industry in South Korea, shedding light on the relative scale and market presence of major firms. Leading companies include: ABLE C&C Co., Ltd., Amorepacific Corporation, Beiersdorf AG, Chanel S.A., Clarins SA, Coty Inc., Dorco Co., Ltd., Edgewell Personal Care Brands LLC, Hermes International SCA, KT&G Corporation, LG H&H Co., Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, PUIG SL, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), VF Corporation, etc.
This report provides market share data for leading players in the overall men’s grooming products market, as well as in key segments including men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades.
Market share analysis covered in the report:
South Korea men’s grooming products market share
South Korea men’s fragrances and perfumes market share
South Korea men’s toiletries market share
South Korea men’s deodorants market share
South Korea men’s hair care products market share
South Korea men’s skin care products market share
South Korea men’s shaving products market share
South Korea men’s post-shave market share
South Korea men’s pre-shave market share
South Korea men’s razors and blades market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
South Korea Men’s Grooming Products Market – Product Type Analysis
South Korea Men’s Grooming Products Market – Price Range Analysis
South Korea Men’s Grooming Products Market – Packaging Type Analysis
South Korea Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
ABLE C&C Co., Ltd.
Amorepacific Corporation
Beiersdorf AG
Chanel S.A.
Clarins SA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table South Korea Men’s Grooming Products Market 2021-2031
Chart South Korea Men’s Grooming Products Market, Net Growth, 2021-2031
Chart South Korea Men’s Grooming Products Market, Growth Rates, 2021-2031
Table South Korea Men’s Grooming Products Market by Product Type, 2021-2031
Chart South Korea Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart South Korea Men’s Grooming Products Market by Product Type, 2021-2031
Table South Korea Men’s Grooming Products Market by Price Range, 2021-2031
Chart South Korea Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart South Korea Men’s Grooming Products Market by Price Range, 2021-2031
Table South Korea Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart South Korea Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart South Korea Men’s Grooming Products Market by Packaging Type, 2021-2031
Table South Korea Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart South Korea Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart South Korea Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table South Korea Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart South Korea Men’s Grooming Products Market, by Companies, 2025
Table South Korea Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart South Korea Men’s Grooming Products Market, by Brands, 2025
Table South Korea – Population (Millions) and Forecast
Table South Korea – Consumer Price Index (CPI) and Forecast
Table South Korea – Gross Domestic Product and Forecast
Table South Korea Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table South Korea Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this South Korea Men’s Grooming Products market analysis comprise:
ABLE C&C Co., Ltd.
Amorepacific Corporation
Beiersdorf AG
Chanel S.A.
Clarins SA
Coty Inc.
Dorco Co., Ltd.
Edgewell Personal Care Brands LLC
Hermes International SCA
KT&G Corporation
LG H&H Co., Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
PUIG SL
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
VF Corporation
