Market Overview
From 2026 to 2031, the Singapore men’s grooming products market is expected to see net value gains of USD 25.7 million, translating to a CAGR of 5.7%. Growth will remain moderate, reflecting a mature and relatively disciplined consumer market where men continue to prioritise essential grooming needs but are becoming more selective about product quality, skin compatibility and overall wellness benefits. Shaving products will remain a core demand base, while fragrances and health-oriented formulations are likely to provide the more visible sources of incremental value.
The category is gradually realigning around health-conscious grooming rather than traditional masculine branding. Singaporean men are showing greater interest in products that address sensitivity, irritation, acne, scalp health and shaving comfort, creating room for dermocosmetics-inspired, fragrance-free, soap-free and dermatologist-backed formulations. At the same time, many consumers are comfortable buying unisex or clinical skin care products instead of male-specific lines, which will limit growth for conventional men’s skin care unless brands can communicate clear efficacy, simplicity and tangible benefits.
Premiumisation opportunities are likely to develop selectively. Rising living costs may restrain discretionary spending, but younger men remain willing to invest in self-care when products offer visible outcomes, such as better skin condition, reduced irritation or improved confidence. This creates potential for higher-end mass products that balance affordability with elevated positioning, particularly in fragrances, shaving care, scalp care and bath and shower products with natural or science-backed ingredients. Fragrance is especially well placed, supported by return-to-office routines, social occasions and more accessible premium-style offerings.
Channel dynamics will also shape growth. Offline retailers such as supermarkets, pharmacies, beauty specialists and health and personal care stores will remain important because they offer convenience, immediate access and side-by-side comparison. However, e-commerce is expected to keep gaining share as younger men use digital platforms for price comparison, reviews, promotions and doorstep delivery. Over the forecast period, the strongest brands will be those that combine clean formulation cues, direct claims, accessible pricing and clear education, making men’s grooming feel practical, health-focused and easy to integrate into daily routines.
This report delivers a comprehensive analysis and forward-looking perspective on the Singapore men’s grooming products market, covering historical data and market projections for the period from 2021 to 2031. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, price range, packaging type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.
What’s Inside the Report
The report delivers detailed market sizing from 2021 to 2031, with metrics reported in (Units/SGD/USD). It includes historical data, forecasts through 2031, and corresponding CAGR metrics. The dataset covers segmentation by product type, price range, packaging type and distribution channel. Through comparative growth analysis, the report identifies outperforming segments and provides a quantitative foundation for prioritizing strategic initiatives.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2021 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Singapore men’s grooming products market is structured as follows:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, department stores, direct selling, e-commerce, hair salons, hypermarkets, personal care stores, pharmacies, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the men’s grooming products sector in Singapore, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Beiersdorf AG, Best Perfume Store Co., Clarins SA, Coty Inc., Dolce & Gabbana S.R.L., Edgewell Personal Care Brands LLC, Euroitalia S.R.L., Henkel AG & Co. KGaA, Industria de Diseno Textil, S.A., Inter Parfums, Inc., Kao Corporation, Kenvue Inc., Lion Corporation, L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, PUIG SL, Shiseido Company, Limited, Societe BIC S.A., The Body Shop International Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC, Wipro Limited, etc.
The report includes detailed market share analysis for major competitors across the total men’s grooming products market, alongside segment-level insights covering men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades.
Market share analysis covered in the report:
Singapore men’s grooming products market share
Singapore men’s fragrances and perfumes market share
Singapore men’s toiletries market share
Singapore men’s bath and shower products market share
Singapore men’s deodorants market share
Singapore men’s hair care products market share
Singapore men’s skin care products market share
Singapore men’s shaving products market share
Singapore men’s post-shave market share
Singapore men’s pre-shave market share
Singapore men’s razors and blades market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Singapore Men’s Grooming Products Market – Product Type Analysis
Singapore Men’s Grooming Products Market – Price Range Analysis
Singapore Men’s Grooming Products Market – Packaging Type Analysis
Singapore Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Beiersdorf AG
Best Perfume Store Co.
Clarins SA
Coty Inc.
Dolce & Gabbana S.R.L.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Singapore Men’s Grooming Products Market 2021-2031
Chart Singapore Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Singapore Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Singapore Men’s Grooming Products Market by Product Type, 2021-2031
Chart Singapore Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Singapore Men’s Grooming Products Market by Product Type, 2021-2031
Table Singapore Men’s Grooming Products Market by Price Range, 2021-2031
Chart Singapore Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Singapore Men’s Grooming Products Market by Price Range, 2021-2031
Table Singapore Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Singapore Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Singapore Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Singapore Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Singapore Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Singapore Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Singapore Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Singapore Men’s Grooming Products Market, by Companies, 2025
Table Singapore Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Singapore Men’s Grooming Products Market, by Brands, 2025
Table Singapore – Population (Millions) and Forecast
Table Singapore – Consumer Price Index (CPI) and Forecast
Table Singapore – Gross Domestic Product and Forecast
Table Singapore Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Singapore Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this Singapore Men’s Grooming Products market report include:
Beiersdorf AG
Best Perfume Store Co.
Clarins SA
Coty Inc.
Dolce & Gabbana S.R.L.
Edgewell Personal Care Brands LLC
Euroitalia S.R.L.
Henkel AG & Co. KGaA
Industria de Diseno Textil, S.A.
Inter Parfums, Inc.
Kao Corporation
Kenvue Inc.
Lion Corporation
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
PUIG SL
Shiseido Company, Limited
Societe BIC S.A.
The Body Shop International Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Wipro Limited
