Market Overview
Between 2026 and 2031, the men’s grooming products market in Japan is forecast to grow at a compound annual rate of 4.83%, rising from USD 1.9 billion to USD 2.4 billion. Growth will be steady rather than rapid, reflecting a mature beauty market where male grooming is already well established but still being reshaped by higher beauty literacy, wellness-oriented routines and the blurring of traditional gender boundaries. Male consumers are increasingly treating grooming as part of health, confidence and self-expression, creating space for brands to move beyond basic functional claims.
Hair care and skin care will remain central to the market, but their growth logic is changing. Men’s hair care is facing saturation and stronger competition, prompting brands to differentiate through relaxation, stress relief and mental-wellness concepts rather than relying only on hair growth, dandruff prevention or odour control. Men’s skin care is also becoming more sophisticated, expanding from basic face washes into lotions, masks and multifunctional formats. As male consumers become more ingredient-aware, products positioned around skin health, efficacy and sensorial experience are likely to gain relevance, particularly among younger and more beauty-conscious users.
The genderless beauty trend will be both a growth catalyst and a competitive challenge. Colour cosmetics, fragrance and fashion-linked grooming are benefiting from more inclusive attitudes, social media engagement and experiential retail formats that lower the barrier for men to experiment with beauty products. Premium fragrances are expected to perform strongly as scent becomes a more accepted form of personal identity and lifestyle expression. At the same time, gender-neutral branding may reduce the need for male-specific products in some categories, forcing brands to rethink whether they are selling to men as a separate segment or to a broader group of consumers seeking style, performance and self-expression.
New growth pockets are likely to come from experience-led retail, cross-industry collaborations and body grooming. Brand partnerships with entertainment, fashion and foodservice can help reach men who are less engaged with conventional beauty marketing, while store events and consultation-based formats create more accessible entry points. Body grooming and delicate-zone care remain underdeveloped but promising, supported by rising male beauty consciousness and the emergence of specialised products and education. Over the forecast period, the strongest brands are likely to be those that combine credible efficacy, inclusive positioning and lifestyle relevance, rather than relying solely on traditional men’s grooming cues.
Delivering a data-driven perspective on the Japan men’s grooming products market, the report details historical performance over the past six years and projects future trends through 2031. It delves into market segmentation, analyzing developments across product type, price range, packaging type and distribution channel.
What’s Inside the Report
This report presents a comprehensive dataset detailing the Japan men’s grooming products market size from 2021 to 2031, with metrics reported in (Units/JPY/USD). It includes historical data and forward-looking projections through 2031, with CAGR analysis provided for both timeframes. The market is segmented by product type, price range, packaging type and distribution channel, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2021 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The Japan men’s grooming products market is categorized into the following segments:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, convenience stores, department stores, direct selling, e-commerce, hair salons, hypermarkets, personal care stores, pharmacies, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the men’s grooming products sector in Japan, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: Amway Corporation, Angfa Co., Ltd., Beiersdorf AG, BULK HOMME Co., Ltd., Chanel S.A., Coty Inc., Edgewell Personal Care Brands LLC, FineToday Holdings Co., Ltd., FITS CORPORATION K.K., Hoyu Co., Ltd., Kai Corporation, Kao Corporation, Lion Corporation, L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Rohto Pharmaceutical Co., Ltd., Shiseido Company, Limited, Sunstar Inc., Taisho Pharmaceutical Holdings Company Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC, etc.
This report provides market share data for leading players in the overall men’s grooming products market, as well as in key segments including men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades.
Market share analysis covered in the report:
Japan men’s grooming products market share
Japan men’s fragrances and perfumes market share
Japan men’s toiletries market share
Japan men’s bath and shower products market share
Japan men’s deodorants market share
Japan men’s hair care products market share
Japan men’s skin care products market share
Japan men’s shaving products market share
Japan men’s post-shave market share
Japan men’s pre-shave market share
Japan men’s razors and blades market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Japan Men’s Grooming Products Market – Product Type Analysis
Japan Men’s Grooming Products Market – Price Range Analysis
Japan Men’s Grooming Products Market – Packaging Type Analysis
Japan Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Amway Corporation
Angfa Co., Ltd.
Beiersdorf AG
BULK HOMME Co., Ltd.
Chanel S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Japan Men’s Grooming Products Market 2021-2031
Chart Japan Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Japan Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Japan Men’s Grooming Products Market by Product Type, 2021-2031
Chart Japan Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Japan Men’s Grooming Products Market by Product Type, 2021-2031
Table Japan Men’s Grooming Products Market by Price Range, 2021-2031
Chart Japan Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Japan Men’s Grooming Products Market by Price Range, 2021-2031
Table Japan Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Japan Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Japan Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Japan Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Japan Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Japan Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Japan Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Japan Men’s Grooming Products Market, by Companies, 2025
Table Japan Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Japan Men’s Grooming Products Market, by Brands, 2025
Table Japan – Population (Millions) and Forecast
Table Japan – Consumer Price Index (CPI) and Forecast
Table Japan – Gross Domestic Product and Forecast
Table Japan Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Japan Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Japan Men’s Grooming Products market analysis comprise:
Amway Corporation
Angfa Co., Ltd.
Beiersdorf AG
BULK HOMME Co., Ltd.
Chanel S.A.
Coty Inc.
Edgewell Personal Care Brands LLC
FineToday Holdings Co., Ltd.
FITS CORPORATION K.K.
Hoyu Co., Ltd.
Kai Corporation
Kao Corporation
Lion Corporation
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Rohto Pharmaceutical Co., Ltd.
Shiseido Company, Limited
Sunstar Inc.
Taisho Pharmaceutical Holdings Company Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
