Market Overview
With a projected CAGR of 8.8%, the men’s grooming products market in Indonesia is estimated to grow from USD 853.7 million in 2026 to USD 1,301.5 million by 2031, highlighting sustained expansion in the category. This trajectory reflects more than cyclical demand growth. It points to a broader behavioural shift, as male consumers place greater emphasis on appearance, hygiene and self-presentation, supported by rising exposure to global grooming norms, stronger health awareness and the rapid circulation of beauty trends through digital platforms.
Skincare is emerging as the category’s clearest growth engine, with mass-market propositions gaining the strongest traction. Younger consumers, particularly urban professionals and digitally engaged cohorts, are playing a central role in this shift as grooming increasingly becomes associated with confidence, professionalism and preventative care rather than simple maintenance. Wider product availability, more tailored messaging and stronger segmentation by skin concern are helping move the category beyond basic cleansing, while reinforcing the idea that male grooming can extend into more intentional and routine self-care.
Channel development is amplifying this momentum. E-commerce and convenience retail are accelerating adoption by improving access, broadening assortments and encouraging experimentation through competitive pricing, bundled offers and more visible product discovery. These channels are not only expanding reach but also helping normalise multi-step routines, particularly among consumers who are still at an early stage of engagement with more sophisticated grooming practices. As a result, category growth is being shaped as much by education and habit formation as by product innovation itself.
Even so, the market remains highly price-sensitive, which means affordability continues to play a decisive role in conversion and retention. Discounting and bundled promotions remain important levers across both premium and mass segments, underscoring that strong growth does not eliminate value consciousness. Over the medium term, the category is likely to remain on an expansion path, supported by social normalisation, deeper consumer education and the gradual embedding of grooming into broader narratives around health, lifestyle and personal image.
This report presents a detailed analysis of the Indonesia men’s grooming products market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2031. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, price range, packaging type and distribution channel.
What’s Inside the Report
This report provides a structured overview of market data from 2021 to 2031, with figures presented in (Units/IDR/USD). The core dataset covers the overall market as well as key segments, including historical values and projections through 2031. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, price range, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The segmentation of the Indonesia men’s grooming products market is outlined below:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, convenience stores, department stores, direct selling, e-commerce, hair salons, hypermarkets, personal care stores, pharmacies, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the men’s grooming products market in Indonesia, highlighting dominant firms and brand-level movements. Companies profiled include: Beiersdorf AG, Coty Inc., DSG International Ltd., Euroitalia S.R.L., Hermes International SCA, Inter Parfums, Inc., Kao Corporation, Kino Corporation, Lion Corporation, L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Miniso Co., Ltd., Oriflame Cosmetics S.A., PT Hadir Mengharumkan Nusantara, PT Paragon Technology and Innovation, PT. Aroma Prima Livindo, PT. Ayu-Agung, PT. Griff Prima Abadi, PT. Priskila Prima Makmur, PUIG SL, The Body Shop International Ltd., The Procter & Gamble Company (P&G), Unilever PLC, etc.
This report delivers comprehensive market share data for key players in the total men’s grooming products market, complemented by segment-specific analysis for men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s pre-shave and men’s razors and blades categories.
Market share analysis covered in the report:
Indonesia men’s grooming products market share
Indonesia men’s fragrances and perfumes market share
Indonesia men’s toiletries market share
Indonesia men’s bath and shower products market share
Indonesia men’s deodorants market share
Indonesia men’s hair care products market share
Indonesia men’s skin care products market share
Indonesia men’s shaving products market share
Indonesia men’s pre-shave market share
Indonesia men’s razors and blades market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Indonesia Men’s Grooming Products Market – Product Type Analysis
Indonesia Men’s Grooming Products Market – Price Range Analysis
Indonesia Men’s Grooming Products Market – Packaging Type Analysis
Indonesia Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Beiersdorf AG
Coty Inc.
DSG International Ltd.
Euroitalia S.R.L.
Hermes International SCA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Indonesia Men’s Grooming Products Market 2021-2031
Chart Indonesia Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Indonesia Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Indonesia Men’s Grooming Products Market by Product Type, 2021-2031
Chart Indonesia Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Indonesia Men’s Grooming Products Market by Product Type, 2021-2031
Table Indonesia Men’s Grooming Products Market by Price Range, 2021-2031
Chart Indonesia Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Indonesia Men’s Grooming Products Market by Price Range, 2021-2031
Table Indonesia Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Indonesia Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Indonesia Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Indonesia Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Indonesia Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Indonesia Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Indonesia Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Indonesia Men’s Grooming Products Market, by Companies, 2025
Table Indonesia Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Indonesia Men’s Grooming Products Market, by Brands, 2025
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Indonesia Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
Beiersdorf AG
Coty Inc.
DSG International Ltd.
Euroitalia S.R.L.
Hermes International SCA
Inter Parfums, Inc.
Kao Corporation
Kino Corporation
Lion Corporation
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Miniso Co., Ltd.
Oriflame Cosmetics S.A.
PT Hadir Mengharumkan Nusantara
PT Paragon Technology and Innovation
PT. Aroma Prima Livindo
PT. Ayu-Agung
PT. Griff Prima Abadi
PT. Priskila Prima Makmur
PUIG SL
The Body Shop International Ltd.
The Procter & Gamble Company (P&G)
Unilever PLC
