Market Overview
India’s men’s grooming market is on track for steady expansion, with market value expected to grow from USD 2.3 billion in 2026 to USD 3.2 billion by 2031, reflecting a compound annual growth rate of 6.4%. The industry’s evolution underscores a deeper cultural and behavioral shift, as male consumers increasingly embrace self-care as an integral part of personal well-being and social identity. This normalization of grooming practices among men—once considered niche or even stigmatized—has redefined category boundaries and opened the market to new product formats across skincare, haircare, and personal hygiene. Urbanization, digital media influence, and the growing visibility of male beauty narratives on social platforms have accelerated this attitudinal change, reshaping grooming from a utilitarian habit into a form of self-expression.
The awakening of self-care consciousness among Indian men represents a profound social inflection point. Younger demographics, particularly Gen Z and urban millennials, are actively dismantling traditional gender stereotypes, viewing skincare and grooming not as acts of vanity but as expressions of confidence and self-respect. This cultural acceptance has created fertile ground for category expansion and brand diversification. The rise of content-driven awareness—fueled by influencers, dermatologists, and men’s lifestyle media—has played a decisive role in mainstreaming male grooming routines, fostering demand for multi-step regimens and targeted solutions.
At the same time, the market’s trajectory is increasingly shaped by consumers’ growing sophistication and functional expectations. Indian men are demonstrating a sharper understanding of ingredients and efficacy, seeking products that address specific concerns such as acne, hyperpigmentation, oil control, or sun protection. This functionalization trend is driving a premiumization wave, where efficacy-backed formulations featuring active ingredients such as niacinamide, retinol, and hyaluronic acid gain traction. The blend of science-led innovation and clean-label positioning has become a strategic imperative for brands aiming to differentiate in a market where traditional mass-market appeal is no longer sufficient.
Despite the optimism, the sector faces tangible headwinds. Intensifying competition—from both international incumbents and agile domestic startups—is pressuring pricing strategies and brand loyalty. Balancing premium aspirations with affordability remains a delicate equation in a price-sensitive consumer base. Moreover, residual cultural perceptions associating skincare with femininity still persist in segments of the market, challenging outreach in smaller cities and rural regions. Overcoming these biases will require sustained education, inclusive marketing narratives, and the normalization of grooming as a universal act of care rather than a gendered choice. As India’s men’s grooming landscape matures, its growth will depend not only on innovation and accessibility but also on its ability to align with evolving notions of modern masculinity and self-expression.
The report aims to deliver comprehensive data on the India men’s grooming products market, covering annual market size and growth rates over the past six years, along with projections through 2031. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, price range, packaging type and distribution channel.
What’s Inside the Report
This report provides a detailed assessment of the India men’s grooming products market, including historical data and forward-looking projections through 2031. It breaks down the industry by product type, price range, packaging type and distribution channel, with compound annual growth rates (CAGRs) for both past performance and forecast periods. By analyzing growth trajectories, the study pinpoints high-opportunity segments to inform strategic investments.
Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2021 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The India men’s grooming products market is structured as follows:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, department stores, direct selling, e-commerce, hypermarkets, pharmacies, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
This section delivers market share statistics for the men’s grooming products market in India, helping readers assess brand performance and competitive dynamics. Leading players featured include: Beiersdorf AG, Colgate-Palmolive Company, Coty Inc., Edgewell Personal Care Brands LLC, Elida Beauty Group, Emami Limited, Godrej Group, ITC Limited, L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Malhotra Shaving Products Private Limited, Mandom Corporation, Marico Limited, McNROE Consumer Products Private Limited, Nike, Inc., Oriflame Cosmetics S.A., Perrigo Company PLC, PUIG SL, Raymond Ltd., Reckitt Benckiser Group plc (RB), Super-Max group, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Titan Company Limited, Unilever PLC, VI-JOHN Group, Vini Cosmetics Private Limited, etc.
The report includes detailed market share analysis for major competitors across the total men’s grooming products market, alongside segment-level insights covering men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s pre-shave and men’s razors and blades.
Market share analysis covered in the report:
India men’s grooming products market share
India men’s fragrances and perfumes market share
India men’s toiletries market share
India men’s bath and shower products market share
India men’s deodorants market share
India men’s hair care products market share
India men’s skin care products market share
India men’s shaving products market share
India men’s pre-shave market share
India men’s razors and blades market share
Why Choose This Report?
Designed as a concise, data-rich market snapshot, this report is ideal for stakeholders seeking timely, reliable, and strategic insights. Whether you’re an investor, operator, consultant, or supplier, the data-driven structure supports confident, evidence-based decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
India Men’s Grooming Products Market – Product Type Analysis
India Men’s Grooming Products Market – Price Range Analysis
India Men’s Grooming Products Market – Packaging Type Analysis
India Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Beiersdorf AG
Colgate-Palmolive Company
Coty Inc.
Edgewell Personal Care Brands LLC
Elida Beauty Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table India Men’s Grooming Products Market 2021-2031
Chart India Men’s Grooming Products Market, Net Growth, 2021-2031
Chart India Men’s Grooming Products Market, Growth Rates, 2021-2031
Table India Men’s Grooming Products Market by Product Type, 2021-2031
Chart India Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart India Men’s Grooming Products Market by Product Type, 2021-2031
Table India Men’s Grooming Products Market by Price Range, 2021-2031
Chart India Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart India Men’s Grooming Products Market by Price Range, 2021-2031
Table India Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart India Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart India Men’s Grooming Products Market by Packaging Type, 2021-2031
Table India Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart India Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart India Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table India Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart India Men’s Grooming Products Market, by Companies, 2025
Table India Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart India Men’s Grooming Products Market, by Brands, 2025
Table India – Population (Millions) and Forecast
Table India – Consumer Price Index (CPI) and Forecast
Table India – Gross Domestic Product and Forecast
Table India Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table India Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The companies profiled in this India Men’s Grooming Products market report include:
Beiersdorf AG
Colgate-Palmolive Company
Coty Inc.
Edgewell Personal Care Brands LLC
Elida Beauty Group
Emami Limited
Godrej Group
ITC Limited
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Malhotra Shaving Products Private Limited
Mandom Corporation
Marico Limited
McNROE Consumer Products Private Limited
Nike, Inc.
Oriflame Cosmetics S.A.
Perrigo Company PLC
PUIG SL
Raymond Ltd.
Reckitt Benckiser Group plc (RB)
Super-Max group
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Titan Company Limited
Unilever PLC
VI-JOHN Group
Vini Cosmetics Private Limited
