Market Overview
The China men’s grooming products market is projected to reach USD 2.6 billion by 2031. However, growth is expected to remain subdued throughout the forecast period, with a CAGR of approximately 2.22% from 2026 to 2031. The category is moving through a period of slower demand as male consumers become more disciplined in discretionary spending and place greater emphasis on value for money. While grooming awareness continues to rise, this has not translated into broad-based premiumisation, with many middle-class consumers trading down or shifting toward practical, multifunctional products that deliver visible benefits at accessible price points.
The weakening appeal of gender-specific positioning is likely to remain a structural constraint. Younger male consumers, particularly Generation Z, are less attached to products marketed exclusively for men and are increasingly comfortable purchasing unisex skin care, cleansing and functional personal care products. This shift is especially challenging for men’s skin care, where innovation has remained concentrated around familiar claims such as oil control, hydration and basic repair. At the same time, rising skin-care awareness is pushing some young men toward dermatology clinics and aesthetic treatments, creating an alternative route to problem-solving that can dilute demand for conventional men’s grooming products.
Growth opportunities will depend less on broad category expansion and more on sharper value propositions. Necessity-led categories such as shaving should remain relatively resilient, while deodorants may benefit from low price points, wider availability and warmer weather-related usage occasions. In skin care and hair styling, brands will need to move beyond generic male positioning and focus on efficacy, convenience and localised product design. Functional claims around oil control, anti-ageing, hydration and repair can still resonate, but only where they are supported by credible product performance and affordable pricing.
E-commerce and social commerce will continue to define market competition. Online platforms already capture a large share of sales, supported by promotions, price transparency and the ability to target male consumers through short video, live-streaming and algorithm-driven recommendations. This environment gives local brands an opening to scale quickly through precise positioning, faster product iteration and more direct consumer engagement. Offline channels are likely to remain under pressure as men’s grooming counters lose relevance, although physical retail can still support entry-level purchases in mass products. Over the forecast period, the winners are likely to be brands that combine cost-performance, functional innovation and strong digital execution rather than those relying on traditional gendered branding alone.
Providing a strategic perspective on the China men’s grooming products market, this report analyzes historical trends from 2021 onward and forecasts market developments through 2031. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, price range, packaging type and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
What’s Inside the Report
Designed for business leaders and strategists, this report offers a data-rich overview of the China men’s grooming products market from 2021 to 2031, including historical data and projections through 2031. All figures are reported in (Units/CNY/USD), with compound annual growth rates (CAGR) calculated for both periods. The analysis spans key dimensions such as product type, price range, packaging type and distribution channel. This structure enables decision-makers to isolate growth-driving segments and align resource allocation with emerging market opportunities.
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The China men’s grooming products market is structured as follows:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, convenience stores, department stores, direct selling, e-commerce, hypermarkets, personal care stores, pharmacies, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the men’s grooming products industry in China, shedding light on the relative scale and market presence of major firms. Leading companies include: Beiersdorf AG, Chanel S.A., Coty Inc., Edgewell Personal Care Brands LLC, FineToday Holdings Co., Ltd., Guangzhou Adolph Personal Care Products Co., Ltd., Guangzhou Hengli Cosmetics Co., Ltd., Guangzhou Jinan Cosmetics Co., Ltd., Guangzhou Meiku Information Technology Co., Ltd., Guangzhou Mizi Cosmetics Co., Ltd., Guangzhou Uniasia Cosmetics Technology Co., Ltd., Hermes International SCA, Inter Parfums, Inc., Kao Corporation, Kenvue Inc., L’Occitane International S.A., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Mandom Corporation, Rohto Pharmaceutical Co., Ltd., Shanghai Jahwa United Co., Ltd., Shanghai Pehchaolin Daily Chemical Co., Ltd., Shiseido Company, Limited, The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC, etc.
Market share data is presented for top-performing companies in the overall men’s grooming products sector, as well as for individual segments such as men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
China men’s grooming products market share
China men’s fragrances and perfumes market share
China men’s toiletries market share
China men’s bath and shower products market share
China men’s deodorants market share
China men’s hair care products market share
China men’s skin care products market share
China men’s shaving products market share
China men’s post-shave market share
China men’s pre-shave market share
China men’s razors and blades market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
Request a redacted sample to preview the data structure and presentation quality before purchase.
Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
China Men’s Grooming Products Market – Product Type Analysis
China Men’s Grooming Products Market – Price Range Analysis
China Men’s Grooming Products Market – Packaging Type Analysis
China Men’s Grooming Products Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Beiersdorf AG
Chanel S.A.
Coty Inc.
Edgewell Personal Care Brands LLC
FineToday Holdings Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table China Men’s Grooming Products Market 2021-2031
Chart China Men’s Grooming Products Market, Net Growth, 2021-2031
Chart China Men’s Grooming Products Market, Growth Rates, 2021-2031
Table China Men’s Grooming Products Market by Product Type, 2021-2031
Chart China Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart China Men’s Grooming Products Market by Product Type, 2021-2031
Table China Men’s Grooming Products Market by Price Range, 2021-2031
Chart China Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart China Men’s Grooming Products Market by Price Range, 2021-2031
Table China Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart China Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart China Men’s Grooming Products Market by Packaging Type, 2021-2031
Table China Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart China Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart China Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table China Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart China Men’s Grooming Products Market, by Companies, 2025
Table China Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart China Men’s Grooming Products Market, by Brands, 2025
Table China – Population (Millions) and Forecast
Table China – Consumer Price Index (CPI) and Forecast
Table China – Gross Domestic Product and Forecast
Table China Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table China Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following China Men’s Grooming Products companies:
Beiersdorf AG
Chanel S.A.
Coty Inc.
Edgewell Personal Care Brands LLC
FineToday Holdings Co., Ltd.
Guangzhou Adolph Personal Care Products Co., Ltd.
Guangzhou Hengli Cosmetics Co., Ltd.
Guangzhou Jinan Cosmetics Co., Ltd.
Guangzhou Meiku Information Technology Co., Ltd.
Guangzhou Mizi Cosmetics Co., Ltd.
Guangzhou Uniasia Cosmetics Technology Co., Ltd.
Hermes International SCA
Inter Parfums, Inc.
Kao Corporation
Kenvue Inc.
L’Occitane International S.A.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Mandom Corporation
Rohto Pharmaceutical Co., Ltd.
Shanghai Jahwa United Co., Ltd.
Shanghai Pehchaolin Daily Chemical Co., Ltd.
Shiseido Company, Limited
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
