Market Overview
The men’s grooming products market in Asia Pacific is projected to expand from USD 11.6 billion in 2026 to USD 15.2 billion by 2031, registering a compound annual growth rate of 5.51%. Growth will be supported by the continued normalisation of male self-care, particularly among younger urban consumers who increasingly associate grooming with confidence, hygiene, professional presentation and personal identity. Across markets such as India, Indonesia, Thailand, Vietnam and the Philippines, social media, beauty influencers, Korean and Japanese beauty culture, and the wider acceptance of male appearance management are helping shift demand beyond shaving into skin care, deodorants, fragrances, hair care and multifunctional personal care.
Skin care is likely to become one of the most important growth engines, although adoption will differ widely by market maturity. In China, South Korea, Japan, Taiwan and Singapore, male consumers are becoming more selective about efficacy, ingredients and skin compatibility, creating stronger demand for dermocosmetics, unisex products and targeted solutions for oil control, acne, sensitivity, hydration and ageing. In developing markets such as Bangladesh, Cambodia, Myanmar, Laos and Vietnam, skin care is still at an earlier stage but has significant runway as younger men begin adopting facial cleansers, moisturisers, sun protection and simple daily routines. The common thread is a preference for products that are easy to use, functional and visibly effective.
Value-for-money will remain central across the region. Even as premiumisation develops in selected categories, especially fragrances in South Korea, Thailand, Japan, Kazakhstan and Uzbekistan, many consumers remain cautious in discretionary spending and will prioritise affordable, practical and multifunctional products. Mass skin care, deodorants, shaving products and hair care will therefore remain critical for scale, while higher-end fragrances, advanced skin care and specialist grooming formats will drive incremental value among more affluent and image-conscious consumers. This creates a dual-speed market in which aspiration and affordability coexist.
Channel shifts will reinforce category expansion. E-commerce, social commerce and short-video platforms are becoming important for product discovery, price comparison, education and repeat purchase, especially among younger consumers. At the same time, offline channels remain highly relevant: health and beauty specialists support trial and advice in more developed markets, convenience stores and supermarkets drive access to daily-use products, and small local grocers remain important in lower-income or less urbanised markets. Over the forecast period, the strongest brands are likely to be those that combine clear efficacy, accessible pricing, climate-relevant benefits, digital visibility and product formats suited to simple but gradually expanding male grooming routines.
This report presents a detailed analysis of the Asia Pacific men’s grooming products market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2031. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, price range, packaging type, distribution channel and country.
What’s Inside the Report
This report presents a comprehensive dataset detailing the Asia Pacific men’s grooming products market size from 2021 to 2031, with metrics reported in (Units/USD). It includes historical data and forward-looking projections through 2031, with CAGR analysis provided for both timeframes. The market is segmented by product type, price range, packaging type, distribution channel and country, enabling granular assessment of growth performance. The comparative view of historical versus forecasted growth supports identification of high-potential submarkets and informs evidence-based strategic planning.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2021 to the most recent period. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.
Market Segmentation
The segmentation of the Asia Pacific men’s grooming products market is outlined below:
Product type – e.g., men’s bath and shower products, men’s deodorants, men’s fragrances and perfumes, men’s hair care products, men’s shaving products (post-shave products, pre-shave products, razors and blades), men’s skin care products
Price range – e.g., mass men’s grooming, premium men’s grooming
Packaging type – e.g., flexible packaging, glass jars and bottles, metal cans and tubes, paper containers, rigid plastic containers
Distribution channel – e.g., beauty stores, convenience stores, department stores, direct selling, e-commerce, hypermarkets, personal care stores, pharmacies, small grocery stores, supermarkets, others
Country – e.g., Australia, China, India, Indonesia, Japan, Philippines, Vietnam, Thailand, South Korea, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share analysis is included for the men’s grooming products industry in Asia Pacific, shedding light on the relative scale and market presence of major firms. Leading companies include: Amorepacific Corporation, Angfa Co., Ltd., Beiersdorf AG, BULK HOMME Co., Ltd., Chanel S.A., Colgate-Palmolive Company, Coty Inc., Dorco Co., Ltd., Edgewell Personal Care Brands LLC, Elida Beauty Group, Emami Limited, FineToday Holdings Co., Ltd., Guangzhou Mizi Cosmetics Co., Ltd., Hermes International SCA, Inter Parfums, Inc., ITC Limited, Kai Corporation, Kao Corporation, LG H&H Co., Ltd., L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Malhotra Shaving Products Private Limited, Mandom Corporation, Marico Limited, McNROE Consumer Products Private Limited, Neo Corporate Co., Ltd., PUIG SL, Raymond Ltd., Rohto Pharmaceutical Co., Ltd., Shanghai Jahwa United Co., Ltd., Shiseido Company, Limited, Societe BIC S.A., Square Toiletries Ltd., Super-Max group, Taisho Pharmaceutical Holdings Company Ltd., The Estee Lauder Companies Inc., The Procter & Gamble Company (P&G), Unilever PLC, Vini Cosmetics Private Limited, Wipro Limited, etc.
This report provides market share data for leading players in the overall men’s grooming products market, as well as in key segments including men’s grooming products, men’s fragrances and perfumes, men’s toiletries, men’s bath and shower products, men’s deodorants, men’s hair care products, men’s skin care products, men’s shaving products, men’s post-shave, men’s pre-shave and men’s razors and blades.
Market share analysis covered in the report:
Asia Pacific men’s grooming products market share
Asia Pacific men’s fragrances and perfumes market share
Asia Pacific men’s toiletries market share
Asia Pacific men’s bath and shower products market share
Asia Pacific men’s deodorants market share
Asia Pacific men’s hair care products market share
Asia Pacific men’s skin care products market share
Asia Pacific men’s shaving products market share
Asia Pacific men’s post-shave market share
Asia Pacific men’s pre-shave market share
Asia Pacific men’s razors and blades market share
Why Choose This Report?
Designed as a concise yet in-depth data snapshot, this publication is tailored for professionals seeking accurate, timely, and actionable quantitative insights. Whether you’re a market entrant, investor, or established player, the report is built to support robust business decisions with confidence.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2021 to 2031
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Asia Pacific Men’s Grooming Products Market – Product Type Analysis
Asia Pacific Men’s Grooming Products Market – Price Range Analysis
Asia Pacific Men’s Grooming Products Market – Packaging Type Analysis
Asia Pacific Men’s Grooming Products Market – Distribution Channel Analysis
Asia Pacific Men’s Grooming Products Market – Country Analysis
Company/Brand Shares Analysis
Amorepacific Corporation
Angfa Co., Ltd.
Beiersdorf AG
BULK HOMME Co., Ltd.
Chanel S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Asia Pacific Men’s Grooming Products Market 2021-2031
Chart Asia Pacific Men’s Grooming Products Market, Net Growth, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market, Growth Rates, 2021-2031
Table Asia Pacific Men’s Grooming Products Market by Product Type, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Product Type, CAGR Historic and Forecast, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Product Type, 2021-2031
Table Asia Pacific Men’s Grooming Products Market by Price Range, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Price Range, 2021-2031
Table Asia Pacific Men’s Grooming Products Market by Packaging Type, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Packaging Type, CAGR Historic and Forecast, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Packaging Type, 2021-2031
Table Asia Pacific Men’s Grooming Products Market by Distribution Channel, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Distribution Channel, 2021-2031
Table Asia Pacific Men’s Grooming Products Market by Country, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Country, CAGR Historic and Forecast, 2021-2031
Chart Asia Pacific Men’s Grooming Products Market by Country, 2021-2031
Table Asia Pacific Men’s Grooming Products Market Share (%), by Companies, 2021-2025
Chart Asia Pacific Men’s Grooming Products Market, by Companies, 2025
Table Asia Pacific Men’s Grooming Products Market Share (%), by Brands, 2021-2025
Chart Asia Pacific Men’s Grooming Products Market, by Brands, 2025
Table Asia Pacific – Population (Millions) and Forecast
Table Asia Pacific – Consumer Price Index (CPI) and Forecast
Table Asia Pacific – Gross Domestic Product and Forecast
Table Asia Pacific Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Asia Pacific Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Key players featured in this Asia Pacific Men’s Grooming Products market report include, but are not limited to:
Amorepacific Corporation
Angfa Co., Ltd.
Beiersdorf AG
BULK HOMME Co., Ltd.
Chanel S.A.
Colgate-Palmolive Company
Coty Inc.
Dorco Co., Ltd.
Edgewell Personal Care Brands LLC
Elida Beauty Group
Emami Limited
FineToday Holdings Co., Ltd.
Guangzhou Mizi Cosmetics Co., Ltd.
Hermes International SCA
Inter Parfums, Inc.
ITC Limited
Kai Corporation
Kao Corporation
LG H&H Co., Ltd.
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Malhotra Shaving Products Private Limited
Mandom Corporation
Marico Limited
McNROE Consumer Products Private Limited
Neo Corporate Co., Ltd.
PUIG SL
Raymond Ltd.
Rohto Pharmaceutical Co., Ltd.
Shanghai Jahwa United Co., Ltd.
Shiseido Company, Limited
Societe BIC S.A.
Square Toiletries Ltd.
Super-Max group
Taisho Pharmaceutical Holdings Company Ltd.
The Estee Lauder Companies Inc.
The Procter & Gamble Company (P&G)
Unilever PLC
Vini Cosmetics Private Limited
Wipro Limited
