
The Sweden hair care products market is set to increase from USD 596.7 million in 2024 to USD 880.5 million by 2030, reflecting a CAGR of 6.7% over the 2025 to 2030 timeframe. One significant driver is the increasing focus on health and wellness among Swedish consumers. There is a heightened awareness of the benefits of maintaining scalp health and overall hair vitality, prompting a preference for high-quality products that offer both aesthetic and therapeutic benefits. This trend is supported by the Swedish inclination towards holistic well-being, which is reflected in the demand for hair care solutions that are gentle, nourishing, and free from harmful chemicals.
Additionally, the influence of digitalization and the rise of e-commerce are reshaping the hair care market in Sweden. The convenience of online shopping and the accessibility to a wide range of products, including international and niche brands, are driving consumer engagement. Personalized online shopping experiences, supported by targeted digital marketing and product reviews, are enhancing consumer decision-making and contributing to market growth.
The report delivers a comprehensive dataset on the Sweden hair care products market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product, pricing, packaging material and distribution channel.
Market Segmentation
The Sweden hair care products market is categorized into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
The hair care products market in Sweden is segmented across product, pricing, packaging material and distribution channel. By product, the market includes conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing categories include mass, and premium. Packaging material segments encompass flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.
Competitive Landscape
The competitive landscape of the hair care products industry has been thoroughly analyzed, highlighting key players such as L’Oreal S.A., Henkel AG & Co. KGaA, Maria Nila AB, Unilever PLC, The Procter & Gamble Company (P&G), Bjorn Axen AB, SACHAJUAN Haircare AB, Lumene Oy, Lernberger Stafsing AB, Wella AG, Revlon Inc., IDA Warg Beauty AB, John Paul Mitchell Systems Inc., Wish and Way AB, H&M Hennes & Mauritz AB, L’anza Research International Inc., Karo Healthcare AB, Natura & Co, Kao Corporation, Lowengrip Beauty AB and Yves Rocher sa.
This comprehensive report analyzes the performance of leading companies in the hair care products sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Sweden hair care products market.
Gain in-depth analysis and forecasts for the key segments of the Sweden hair care products market: product, pricing, packaging material and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Sweden hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Sweden hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden Hair Care Products Market – Product Analysis
Sweden Hair Care Products Market – Pricing Analysis
Sweden Hair Care Products Market – Packaging Material Analysis
Sweden Hair Care Products Market – Distribution Channel Analysis
Company Shares Analysis
L’Oreal S.A.
Henkel AG & Co. KGaA
Maria Nila AB
Unilever PLC
The Procter & Gamble Company (P&G)
Bjorn Axen AB
SACHAJUAN Haircare AB
Lumene Oy
Lernberger Stafsing AB
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Sweden Hair Care Products Market 2020-2030
Chart Sweden Hair Care Products Market, Net Growth, 2020-2030
Chart Sweden Hair Care Products Market, Growth Rates, 2020-2030
Table Sweden Hair Care Products Market by Product, 2020-2030
Chart Sweden Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Sweden Hair Care Products Market by Product, 2020-2030
Table Sweden Hair Care Products Market by Pricing, 2020-2030
Chart Sweden Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart Sweden Hair Care Products Market by Pricing, 2020-2030
Table Sweden Hair Care Products Market by Packaging Material, 2020-2030
Chart Sweden Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart Sweden Hair Care Products Market by Packaging Material, 2020-2030
Table Sweden Hair Care Products Market by Distribution Channel, 2020-2030
Chart Sweden Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden Hair Care Products Market by Distribution Channel, 2020-2030
Table Sweden Hair Care Products Market Share (%), by Companies, 2020-2024
Chart Sweden Hair Care Products Market, by Companies, 2024
Table Sweden Hair Care Products Market Share (%), by Brands, 2020-2024
Chart Sweden Hair Care Products Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden Hair Care Products Market: Spend as a Proportion of GDP (%)
Table Sweden Hair Care Products Market: Consumption per Capita (Population)
Companies Mentioned
L’Oreal S.A.
Henkel AG & Co. KGaA
Maria Nila AB
Unilever PLC
The Procter & Gamble Company (P&G)
Bjorn Axen AB
SACHAJUAN Haircare AB
Lumene Oy
Lernberger Stafsing AB
Wella AG
Revlon, Inc.
IDA Warg Beauty AB
John Paul Mitchell Systems, Inc.
Wish and Way AB
H&M Hennes & Mauritz AB
L’anza Research International Inc.
Karo Healthcare AB
Natura & Co
Kao Corporation
Lowengrip Beauty AB
Yves Rocher sa
$425.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
Frequently Asked Questions
How long does the delivery take?
Items purchased for online delivery are normally delivered with in 8 business hours.
Is there a discount for multiple purchases?
Discounts are available when purchasing 2+ reports. For more information, get in touch and we can explain these with you directly.
Do you offer a discount for nonprofits?
We offer students/faculty members a special education discount of up to 30%. Get in touch through our contact form to get started.
What forms of payment do you accept?
StrategyHelix offers a secure credit card payment process. For online orders we accept any major credit card and Paypal. StrategyHelix does not have access to your credit card information, and our site security is verified by Cybersource.