The hair care products market in Thailand was estimated at USD 1,686 million in 2023 and is expected to hit USD 2,474 million by 2029, registering a CAGR of 6.6% from 2024 to 2029 as per the latest market estimates. The strong cultural emphasis on personal appearance and grooming is evident, with many consumers actively seeking products that enhance their overall look and maintain hair health. This cultural priority has created a substantial market for a wide range of hair care solutions, from basic maintenance to advanced treatments.
Additionally, Thailand’s growing middle class and increased disposable income have led to a greater willingness to invest in premium and specialized hair care products. As consumers become more discerning about the quality and efficacy of the products they use, there is a noticeable shift towards higher-end offerings that promise superior results.
Moreover, the rise of social media and digital platforms has played a crucial role in shaping consumer preferences. The influence of beauty influencers and online reviews has heightened awareness and demand for innovative hair care products, allowing trends to spread rapidly and drive consumer interest in the latest advancements.
This report provides a thorough assessment of the Thailand hair care products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, pricing, packaging material, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the hair care products industry.
Market Segmentation
The hair care products market in Thailand is categorized into the following segments:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
The Thailand hair care products market is segmented on the basis of product, pricing, packaging material, and distribution channel. Based on product, the hair care products market in Thailand is categorized into conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. On the basis of pricing, the hair care products market in Thailand has been segmented into mass, and premium. By packaging material, the hair care products market in Thailand has been segmented into flexible packaging, glass, metal, rigid plastics, and others. Based upon distribution channel, the hair care products market in Thailand is also categorized into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others.
Competitive Landscape
The Thailand hair care products market is highly competitive. As of 2023, the major players in the Thailand hair care products market were Unilever PLC, The Procter & Gamble Company (P&G), L’Oreal S.A., Henkel AG & Co. KGaA, Kao Corporation, S.C Artistry Company Limited, Mass Marketing, John Paul Mitchell Systems Inc., Wella AG, JMT Laboratories, Modern Cass International Cosmetics Co. Ltd. ( MCIC Group ), Hoyu Co. Ltd., Amway Corporation, Neo Corporate Co. Ltd., Rohto Pharmaceutical Co. Ltd., Lion Corporation, SSUP GROUP, Shiseido Company Limited, FineToday Holdings Co. Ltd., Yves Rocher sa, Mandom Corporation.
This report provides a comprehensive analysis of the key players in the Thailand hair care products market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Thailand hair care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Thailand hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Thailand hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewThailand hair care products market – product analysis
Thailand hair care products market – pricing analysis
Thailand hair care products market – packaging material analysis
Thailand hair care products market – distribution channel analysis
Key players and market share
– Unilever PLC
– The Procter & Gamble Company (P&G)
– L’Oreal S.A.
– Henkel AG & Co. KGaA
– Kao Corporation
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Thailand hair care products market 2019-2029
Chart Thailand hair care products market, net growth, 2019-2029
Chart Thailand hair care products market, growth rates, 2019-2029
Table Thailand hair care products market by product, 2019-2029
Chart Thailand hair care products market by product, CAGR historic and forecast, 2019-2029
Chart Thailand hair care products market by product, 2019-2029
Table Thailand hair care products market by pricing, 2019-2029
Chart Thailand hair care products market by pricing, CAGR historic and forecast, 2019-2029
Chart Thailand hair care products market by pricing, 2019-2029
Table Thailand hair care products market by packaging material, 2019-2029
Chart Thailand hair care products market by packaging material, CAGR historic and forecast, 2019-2029
Chart Thailand hair care products market by packaging material, 2019-2029
Table Thailand hair care products market by distribution channel, 2019-2029
Chart Thailand hair care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Thailand hair care products market by distribution channel, 2019-2029
Table Thailand hair care products market share (%), by companies, 2019-2023
Chart Thailand hair care products market, by companies, 2023
Table Thailand hair care products market share (%), by brands, 2019-2023
Chart Thailand hair care products market, by brands, 2023
Table Thailand – population (millions) and forecast
Table Thailand – consumer price index (CPI) and forecast
Table Thailand – gross domestic product and forecast
Table Thailand hair care products market: spend as a proportion of GDP (%)
Table Thailand hair care products market: consumption per capita (population)