North America Hair Care Products Market 2025$1,675.0
The North America hair care products market is poised for gradual expansion, anticipated to grow by USD 5.6 billion with a CAGR of around 3.4% throughout the 2025 to 2030 forecast period. As consumers in North America become more image-conscious, there is a rising demand for high-quality, innovative hair care products that cater to diverse needs and preferences. The prevalence of hair-related issues, such as hair loss, thinning, and scalp conditions, is another crucial factor driving market growth. A combination of genetic predispositions, lifestyle stressors, and environmental factors contributes to these concerns, prompting consumers to seek effective treatments. This has led to a surge in demand for products like hair growth serums, thickening shampoos, and therapeutic scalp treatments, which are tailored to address specific hair and scalp health issues.
Technological advancements in product formulation are revolutionizing the hair care industry. Innovations in ingredients and production processes are resulting in more effective and safer hair care solutions. In particular, the growing consumer preference for natural and organic products is driving the development of formulations free from harmful chemicals, aligning with broader health and wellness trends. Brands that emphasize sustainability and transparency in their ingredient sourcing and production practices are gaining significant traction.
The influence of digital media and social platforms plays a pivotal role in shaping consumer behavior and preferences in North America. Beauty influencers, social media personalities, and online communities exert considerable influence over purchasing decisions, driving awareness and adoption of new hair care products and trends. This digital landscape is particularly effective in promoting niche and premium products, as consumers increasingly seek personalized recommendations and trusted endorsements.
This report provides a comprehensive analysis of the North America hair care products market, combining historical data from 2020 to 2024 with forward-looking projections through 2030. It examines market size, growth rates, and key trends, offering a detailed perspective on the industry’s evolution. The analysis is structured across critical dimensions, including product, pricing, packaging material, distribution channel and country, enabling stakeholders to identify opportunities and make informed strategic decisions.
Market Segmentation
The segmentation of the North America hair care products market is outlined below:
Product: conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, others
Pricing: mass, premium
Packaging material: flexible packaging, glass, metal, rigid plastics, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, others
Country: USA, Canada
In North America, the hair care products market is segmented by product, pricing, packaging material, distribution channel and country. The categorization of the market by product includes conditioners, hair colorants, hair loss treatments, perms and relaxants, salon hair care, shampoos, styling agents, and others. Pricing segments encompass mass, and premium. Packaging material segments cover flexible packaging, glass, metal, rigid plastics, and others. The distribution channel segmentation covers convenience stores, supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, health and beauty stores, direct selling, e-commerce, hair salons, and others. Geographically, the market is segmented into USA, and Canada.
Competitive Landscape
The report highlights leading companies in the hair care products market, including L’Oreal S.A., Unilever PLC, The Procter & Gamble Company (P&G), John Paul Mitchell Systems Inc., Wella AG, Kenvue Inc., The Estee Lauder Companies Inc., Revlon Inc., Henkel AG & Co. KGaA, Combe Incorporated, Kao Corporation, Olaplex S.A., High Ridge Brands Co., Monat global Corporation, Maesa LLC, Coty Inc., Sally Beauty Holdings Inc., It’s a 10 Inc., L’Occitane International S.A., Li & Fung Limited, Lush Retail Ltd. and Sanofi S.A.
This report presents an extensive analysis of major entities in the hair care products market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
Why Buy This Report?
Obtain precise statistical data and forecasts for the North America hair care products market.
Gain in-depth analysis and forecasts for the key segments of the North America hair care products market: product, pricing, packaging material, distribution channel and country.
Gain deep insights into the dynamics of the North America hair care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the North America hair care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
North America Hair Care Products Market – Product Analysis
North America Hair Care Products Market – Pricing Analysis
North America Hair Care Products Market – Packaging Material Analysis
North America Hair Care Products Market – Distribution Channel Analysis
North America Hair Care Products Market – Country Analysis
Company Shares Analysis
L’Oreal S.A.
Unilever PLC
The Procter & Gamble Company (P&G)
John Paul Mitchell Systems, Inc.
Wella AG
Kenvue Inc.
The Estee Lauder Companies Inc.
Revlon, Inc.
Henkel AG & Co. KGaA
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table North America Hair Care Products Market 2020-2030
Chart North America Hair Care Products Market, Net Growth, 2020-2030
Chart North America Hair Care Products Market, Growth Rates, 2020-2030
Table North America Hair Care Products Market by Product, 2020-2030
Chart North America Hair Care Products Market by Product, CAGR Historic and Forecast, 2020-2030
Chart North America Hair Care Products Market by Product, 2020-2030
Table North America Hair Care Products Market by Pricing, 2020-2030
Chart North America Hair Care Products Market by Pricing, CAGR Historic and Forecast, 2020-2030
Chart North America Hair Care Products Market by Pricing, 2020-2030
Table North America Hair Care Products Market by Packaging Material, 2020-2030
Chart North America Hair Care Products Market by Packaging Material, CAGR Historic and Forecast, 2020-2030
Chart North America Hair Care Products Market by Packaging Material, 2020-2030
Table North America Hair Care Products Market by Distribution Channel, 2020-2030
Chart North America Hair Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart North America Hair Care Products Market by Distribution Channel, 2020-2030
Table North America Hair Care Products Market by Country, 2020-2030
Chart North America Hair Care Products Market by Country, CAGR Historic and Forecast, 2020-2030
Chart North America Hair Care Products Market by Country, 2020-2030
Table North America Hair Care Products Market Share (%), by Companies, 2020-2024
Chart North America Hair Care Products Market, by Companies, 2024
Table North America Hair Care Products Market Share (%), by Brands, 2020-2024
Chart North America Hair Care Products Market, by Brands, 2024
Table North America – Population (Millions) and Forecast
Table North America – Consumer Price Index (CPI) and Forecast
Table North America – Gross Domestic Product and Forecast
Table North America Hair Care Products Market: Spend as a Proportion of GDP (%)
Table North America Hair Care Products Market: Consumption per Capita (Population)
Companies Mentioned
L’Oreal S.A.
Unilever PLC
The Procter & Gamble Company (P&G)
John Paul Mitchell Systems, Inc.
Wella AG
Kenvue Inc.
The Estee Lauder Companies Inc.
Revlon, Inc.
Henkel AG & Co. KGaA
Combe Incorporated
Kao Corporation
Olaplex S.A.
High Ridge Brands Co.
Monat Global Corporation
Maesa LLC
Coty Inc.
Sally Beauty Holdings, Inc.
It’s a 10 Inc.
L’Occitane International S.A.
Li & Fung Limited
Lush Retail Ltd.
Sanofi S.A.
$1,675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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