Austria Sugar Confectionery Market 2025

Austria’s sugar confectionery market is poised for steady growth, with sales projected to rise from USD 383.3 million in 2025 to USD 461.0 million by 2030, reflecting a compound annual growth rate of 3.76%. This expansion is underpinned by a combination of stable volume performance and moderate increases in average unit prices, which together support overall market value. Ongoing product innovation, including the introduction of new flavors and limited-edition offerings, continues to engage consumers and bolster sales. Seasonal demand, driven by the prevalence of colds, sore throats, and influenza, sustains interest in medicated confectionery, while rising health consciousness has fueled the growth of sugar-free options.

Distribution channels are evolving, with supermarkets remaining the dominant sales avenue, though their market share is expected to slightly decline. Online retail, in contrast, is experiencing the fastest growth, reflecting a broader shift in consumer behavior toward the convenience of e-commerce. Health and wellness trends are shaping product development, with low-sugar, sugar-free, and plant-based confectionery gaining traction. Functional formulations enriched with vitamins and minerals further enhance product appeal, while consumers continue to seek novelty through innovative flavors and seasonal or limited-edition releases.

Macro factors also support market momentum. Modest unit price increases contribute to revenue growth, while seasonal illnesses maintain consistent demand for functional and medicated candies. Sustainability considerations are increasingly central, as European Union packaging regulations (PPWR) and rising consumer awareness drive brands to reduce plastic usage and lower their carbon footprint. Companies that integrate sustainable practices are likely to gain a competitive edge and foster customer loyalty.

The competitive landscape remains defined by strong brand influence, with established players leveraging marketing strength and innovation to maintain leadership. Brands that successfully align with health, plant-based, and functional trends are challenging the status quo and capturing emerging consumer segments. While sugar-heavy confectionery continues to face negative perceptions, ongoing innovation in health-oriented, functional, and sustainable products positions Austria’s sugar confectionery sector for sustained growth through 2030.

This report delivers a comprehensive analysis and forward-looking perspective on the Austria sugar confectionery market, spanning historical data from 2020 to 2024 and market projections through 2030. By examining market size, growth rates, and segmented insights, the report highlights the dynamic shifts and emerging trends shaping the industry. It provides a granular breakdown across key dimensions, including product type, packaging type and distribution channel, offering stakeholders a detailed roadmap for strategic decision-making.

Report Highlights

This report provides a structured overview of market data from 2020 to 2030, with figures presented in (Tons/EUR/USD). The core dataset covers the overall market as well as key segments, including actual historical values from 2020 to 2024 and projections for 2025 to 2030. Compound Annual Growth Rates (CAGR) are provided for both the historical and forecast periods. Segmentation dimensions include product type, packaging type and distribution channel. By comparing historical and projected growth rates, the report helps identify high-potential sub-segments, offering quantitative support for long-term strategic planning and resource allocation.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The Austria sugar confectionery market is classified into the following segments:
Product type – e.g., caramels, nougat and toffees, chewy candies, gummies and jellies, hard candies, lollipops, medicated confectioneries, mints, others
Packaging type – e.g., flexible packaging, glass jars, metal containers, paper containers, rigid plastic
Distribution channel – e.g., convenience stores, discounters, e-commerce, food and drinks stores, foodservice channels, forecourts, health and beauty stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The study outlines the distribution of market share among key players in the sugar confectionery industry in Austria, offering visibility into brand dominance and market leadership. Major participants include:
August Storck KG
Cloetta AB
Ferrero International S.A.
Fr Kaiser GmbH
Haribo GmbH?& Company?KG
Katjes International GmbH & Co. KG.
Lofthouse of Fleetwood Ltd.
Perfetti Van Melle Group
PEZ International GmbH
Pharmonta Dr. Fischer GmbH
Ricola Ltd.
The Procter & Gamble Company (P&G)
Trolli GmbH
Valora Holding AG
Vivil A Muller GmbH & Co. KG
Zertus GmbH

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Austria sugar confectionery sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Austria Sugar Confectionery Market – Product Type Analysis
Austria Sugar Confectionery Market – Packaging Type Analysis
Austria Sugar Confectionery Market – Distribution Channel Analysis
Company Shares Analysis
August Storck KG
Cloetta AB
Ferrero International S.A.
Fr Kaiser GmbH
Haribo GmbH?& Company?KG
Katjes International GmbH & Co. KG.
Lofthouse of Fleetwood Ltd.
Perfetti Van Melle Group
PEZ International GmbH
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Austria Sugar Confectionery Market 2020-2030
Chart Austria Sugar Confectionery Market, Net Growth, 2020-2030
Chart Austria Sugar Confectionery Market, Growth Rates, 2020-2030
Table Austria Sugar Confectionery Market by Product Type, 2020-2030
Chart Austria Sugar Confectionery Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Sugar Confectionery Market by Product Type, 2020-2030
Table Austria Sugar Confectionery Market by Packaging Type, 2020-2030
Chart Austria Sugar Confectionery Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Austria Sugar Confectionery Market by Packaging Type, 2020-2030
Table Austria Sugar Confectionery Market by Distribution Channel, 2020-2030
Chart Austria Sugar Confectionery Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Austria Sugar Confectionery Market by Distribution Channel, 2020-2030
Table Austria Sugar Confectionery Market Share (%), by Companies, 2020-2024
Chart Austria Sugar Confectionery Market, by Companies, 2024
Table Austria Sugar Confectionery Market Share (%), by Brands, 2020-2024
Chart Austria Sugar Confectionery Market, by Brands, 2024
Table Austria – Population (Millions) and Forecast
Table Austria – Consumer Price Index (CPI) and Forecast
Table Austria – Gross Domestic Product and Forecast
Table Austria Sugar Confectionery Market: Spend as a Proportion of GDP (%)
Table Austria Sugar Confectionery Market: Consumption per Capita (Population)