Poland Alcoholic Beverages Market 2025

Poland’s alcoholic beverages market is projected to maintain steady value growth over the next five years, with the market expected to expand from USD 18.0 billion in 2025 to USD 21.4 billion by 2030, reflecting a compound annual growth rate of 3.51%. This upward trajectory in market value, however, masks a more complex dynamic beneath the surface, where shifting consumer behavior and demographic changes are altering the industry’s structural foundations.

Despite the positive revenue outlook, total alcohol volumes are anticipated to continue declining over the forecast period. Poland’s aging population and a broader demographic contraction are contributing to a shrinking consumer base for traditional alcoholic products. Compounding this trend is a generational shift in consumption habits: younger consumers are demonstrating a clear departure from conventional spirits such as vodka, increasingly favoring flavored, low-alcohol alternatives or abstaining altogether. The growing awareness of alcohol’s health risks is reshaping preferences, driving interest in moderation and wellness-oriented options.

As a result, the industry is undergoing a recalibration, with major players redirecting investment toward low- and no-alcohol innovations. Non-alcoholic beers, in particular, are emerging as a focal point for portfolio diversification, with brands seeking to deliver on taste expectations while appealing to consumers’ evolving lifestyle values. Product development is increasingly guided by health-conscious positioning and a desire to cater to niche but expanding sub-segments, including those seeking flavorful, functional, and socially inclusive drinking experiences.

This pivot does not merely reflect reactive adaptation but marks a strategic evolution in how brands engage with the market. As Poland’s alcoholic beverage landscape becomes more fragmented and preference-driven, the capacity to innovate beyond traditional formats will be essential. Value growth is likely to persist, but it will depend less on volume expansion and more on product sophistication, health-aligned branding, and consumer-centric reformulation.

The report aims to deliver comprehensive data on the Poland alcoholic beverages market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, packaging type and distribution channel.

Report Highlights

This report presents a comprehensive analysis of the Poland alcoholic beverages market size (in Liters/PLN/USD) from 2020 to 2030. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and projected growth rates, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.

In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.

A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020-2024. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.

Market Segmentation

The Poland alcoholic beverages market is classified into the following segments:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (spirit-based RTDs, wine-based RTDs), spirits (brandy, liqueurs, non alcoholic spirits, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP

These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.

Competitive Landscape: Market Share Analysis

This report presents market share figures for top companies operating in the alcoholic beverages sector in Poland, highlighting brand reach and competitive footprint. Notable participants include:
AB InBev
Asahi Group Holdings, Ltd.
Bacardi Limited
Bartex Bartol Sp. z o.o. sp.k.
Browar Amber Sp. z o.o. sp. k.
Browary Regionalne Jakubiak Sp. z o.o.
Brown-Forman Corporation
Carlsberg A/S
Coca-Cola HBC AG
Davide Campari-Milano N.V.
Diageo plc
Dr. August Oetker
E. & J. Gallo Winery
Grupa Maspex Wadowice
Heineken N.V.
JNT Group S.A. Sp.K.
Mast-Jagermeister SE
Partner Center Sp. z o.o.
Paulaner Brauerei GmbH & Co. KG
Perla – Browary Lubelskie S.A.
Pernod Ricard Group
S.V.S. La Martiniquaise
Schloss Wachenheim AG
Stock Spirits Group PLC
United Beverages S.A.
Van Pur S.A.
William Grant & Sons Ltd.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Poland alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Poland Alcoholic Beverages Market – Product Type Analysis
Poland Alcoholic Beverages Market – Packaging Type Analysis
Poland Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Asahi Group Holdings, Ltd.
Bacardi Limited
Bartex Bartol Sp. z o.o. sp.k.
Browar Amber Sp. z o.o. sp. k.
Browary Regionalne Jakubiak Sp. z o.o.
Brown-Forman Corporation
Carlsberg A/S
Coca-Cola HBC AG
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Poland Alcoholic Beverages Market 2020-2030
Chart Poland Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Poland Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Poland Alcoholic Beverages Market by Product Type, 2020-2030
Chart Poland Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Poland Alcoholic Beverages Market by Product Type, 2020-2030
Table Poland Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Poland Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Poland Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Poland Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Poland Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Poland Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Poland Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Poland Alcoholic Beverages Market, by Companies, 2024
Table Poland Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Poland Alcoholic Beverages Market, by Brands, 2024
Table Poland – Population (Millions) and Forecast
Table Poland – Consumer Price Index (CPI) and Forecast
Table Poland – Gross Domestic Product and Forecast
Table Poland Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Poland Alcoholic Beverages Market: Consumption per Capita (Population)