Australasia Alcoholic Beverages Market 2025

The alcoholic beverages market in Australasia is poised for steady expansion, with value expected to rise from USD 41.9 billion in 2025 to USD 54.2 billion by 2030, translating to a compound annual growth rate of 5.3%. This upward trajectory underscores the sector’s resilience in the face of evolving consumer preferences, macroeconomic shifts, and mounting regulatory pressures across the region.

Rising disposable incomes, coupled with an increasingly sophisticated consumer base, are fueling demand for premium and craft alcohol offerings. Rather than pursuing volume, consumers across Australia and New Zealand are gravitating toward quality-driven consumption, with artisanal spirits, low-intervention wines, and small-batch beers gaining significant traction. This shift reflects a broader cultural reorientation toward provenance, authenticity, and sensory experience—qualities that align with evolving lifestyle aspirations in both urban and regional markets.

Simultaneously, wellness-conscious consumers are reshaping the contours of the alcohol category. Moderation trends are driving innovation in low- and no-alcohol segments, while functionality—such as the infusion of botanicals or adaptogens—is increasingly influencing product development strategies. These changes are compelling both global and local players to diversify portfolios and reframe brand narratives in a way that balances indulgence with wellbeing.

Digital commerce and on-demand delivery platforms are also reshaping traditional retail channels, enabling more personalized and direct-to-consumer engagement. As e-commerce infrastructure continues to mature, particularly in suburban and regional centers, access to niche and higher-value products is expanding, effectively democratizing premium consumption.

Looking ahead, sustainability will remain a critical differentiator. Producers that can articulate transparent sourcing practices, carbon footprint reduction, and recyclable packaging are likely to capture share in an increasingly values-driven marketplace. While legacy brands retain scale advantages, the region’s most agile players—those able to respond quickly to taste evolution and channel disruption—will be best positioned to capture growth in the next phase of market maturation.

Providing a holistic view of the Australasia alcoholic beverages market, this report analyzes historical performance from 2020 to 2024 and projects trends through 2030. It evaluates market size, growth rates, and key segments, uncovering the forces driving change in the sector. With a focus on product type, packaging type, distribution channel and country, the report delivers a detailed analysis to inform strategic planning and market positioning.

Report Highlights

The report provides detailed Australasia alcoholic beverages market size data in Liters/USD from 2020 to 2030. The core dataset includes historical actuals for the overall market and its sub-segments, alongside forecasts, supplemented with CAGR for both historical and forecast periods. Segmentation covers product type, packaging type, distribution channel and country. By comparing historical and forecast growth rates, high-potential sub-segments can be clearly identified, offering quantitative support for strategic planning.

Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.

Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 to 2024. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.

Market Segmentation

The Australasia alcoholic beverages market is structured as follows:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry (regular cider/perry, non alcoholic cider/perry), RTDs (non-alcoholic RTDs, spirit-based RTDs, wine-based RTDs, others), spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (fortified wine, non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, discounters, e-commerce, food and drinks stores, supermarkets, others
Country – e.g., Australia, New Zealand

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

The report features market share data for leading players in the alcoholic beverages sector in Australasia, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include:
AB InBev
Accolade Wines Limited
Asahi Group Holdings, Ltd.
Australian Vintage Limited
Bacardi Limited
Brown Brothers Milawa Vineyards Pty Ltd.
Brown-Forman Corporation
Carlsberg A/S
Casella Wines Pty. Ltd.
Coopers Brewery Limited
Davide Campari-Milano N.V.
De Bortoli Wines Pty Ltd
Delegat Group Limited
Diageo plc
Heineken N.V.
Kirin Holdings Co., Ltd.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
McWilliam’s Wines Pty Ltd.
Pernod Ricard Group
Suntory Holdings Limited
The Fladgate Partnership – Vinhos, S.A.
Treasury Wine Estates Limited
Villa Maria Estate Limited
Warburn Estate Pty Ltd
William Grant & Sons Ltd.

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the Australasia alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type, distribution channel and country.
Leverage localized intelligence to formulate region-specific strategies and prioritize high-impact initiatives.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

Request a redacted sample to preview the data structure and presentation quality before purchase.

Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Australasia Alcoholic Beverages Market – Product Type Analysis
Australasia Alcoholic Beverages Market – Packaging Type Analysis
Australasia Alcoholic Beverages Market – Distribution Channel Analysis
Australasia Alcoholic Beverages Market – Country Analysis
Company Shares Analysis
AB InBev
Accolade Wines Limited
Asahi Group Holdings, Ltd.
Australian Vintage Limited
Bacardi Limited
Brown Brothers Milawa Vineyards Pty Ltd.
Brown-Forman Corporation
Carlsberg A/S
Casella Wines Pty. Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Australasia Alcoholic Beverages Market 2020-2030
Chart Australasia Alcoholic Beverages Market, Net Growth, 2020-2030
Chart Australasia Alcoholic Beverages Market, Growth Rates, 2020-2030
Table Australasia Alcoholic Beverages Market by Product Type, 2020-2030
Chart Australasia Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Australasia Alcoholic Beverages Market by Product Type, 2020-2030
Table Australasia Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart Australasia Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Australasia Alcoholic Beverages Market by Packaging Type, 2020-2030
Table Australasia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart Australasia Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Australasia Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table Australasia Alcoholic Beverages Market by Country, 2020-2030
Chart Australasia Alcoholic Beverages Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Australasia Alcoholic Beverages Market by Country, 2020-2030
Table Australasia Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart Australasia Alcoholic Beverages Market, by Companies, 2024
Table Australasia Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart Australasia Alcoholic Beverages Market, by Brands, 2024
Table Australasia – Population (Millions) and Forecast
Table Australasia – Consumer Price Index (CPI) and Forecast
Table Australasia – Gross Domestic Product and Forecast
Table Australasia Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Australasia Alcoholic Beverages Market: Consumption per Capita (Population)