China Alcoholic Beverages Market 2025

China’s alcoholic beverages market is entering a phase of moderate, maturity-driven expansion, with value expected to grow from USD 325.1 billion in 2025 to USD 362.5 billion by 2030, translating to a subdued compound annual growth rate of 2.2%. This deceleration underscores the structural constraints facing the industry, as market saturation and demographic shifts begin to weigh on traditional consumption dynamics. Once characterized by rapid volume growth, the sector is now navigating a more complex environment shaped by evolving health perceptions, aging population patterns, and shifting generational preferences.

Younger consumers, increasingly influenced by wellness-oriented lifestyles, are demonstrating a declining appetite for alcohol, particularly in routine social contexts. Simultaneously, older cohorts—often more affluent but also more health-conscious—are gradually reducing their alcohol intake in response to rising concerns over long-term well-being. These behavioral adjustments are reshaping demand profiles, steering the market away from mass consumption and toward a value-centric model that prizes quality over quantity.

In this recalibrated landscape, premiumization has emerged as the core driver of incremental growth. Discerning consumers are not merely buying beverages—they are seeking refined experiences, demanding superior craftsmanship, nuanced flavor profiles, and brands that embody authenticity and cultural narrative. This premium tilt is evident across segments, from baijiu and imported wine to craft spirits and small-batch beers, where storytelling, provenance, and heritage increasingly dictate brand value.

While headline growth may appear tepid, the underlying market is undergoing a strategic pivot. Producers able to elevate their offerings and align with the evolving aspirations of China’s upscale drinkers will remain competitive. As volume expansion slows, the path forward lies in differentiation, brand intimacy, and the continued evolution of a consumer base that now equates alcoholic beverage consumption with lifestyle, status, and personal expression rather than mere indulgence.

This report presents a detailed analysis of the China alcoholic beverages market, offering six years of historical market size data and growth trends, as well as forward-looking estimates through 2030. It explores category-specific and subcategory dynamics, with a sharp focus on developments across product type, packaging type and distribution channel.

Report Highlights

Providing a forward-looking view of the China alcoholic beverages market, this report presents size estimates from 2020 to 2030, with figures in (Liters/CNY/USD). Actual data (2020–2024) and projections (2025–2030) are supplemented with CAGR metrics to reveal both past momentum and future trajectory. Key segmentation areas – product type, packaging type and distribution channel – highlight where growth is accelerating. The analysis is tailored to inform capital deployment, market expansion, and competitive positioning.

Also included in the report is an analysis of the market’s underlying trends and drivers. Informed by executive-level interviews and verified macro-level data, this section explores the fundamental shifts influencing demand and competition. It outlines how changes in innovation cycles, and consumer expectations have affected recent developments, while pointing to segments with the greatest forward momentum and associated risks.

The report also delivers a comprehensive evaluation of market share changes and core brand performance among leading players from 2020 to 2024. It reveals competitive dynamics and trends in market concentration, providing granular market share comparisons and trend analyses. This equips users to better understand competitive advantages and challenges, thereby informing differentiated market strategies and investment decisions with robust empirical evidence.

Market Segmentation

The China alcoholic beverages market is structured as follows:
Product type – e.g., beer (dark beer, lager, low and non-alcoholic beer, stout), cider and perry, RTDs, spirits (brandy, liqueurs, rum, tequila and mezcal, whiskey, white spirits, others), wine (non alcoholic wine, non-grape wine, sparkling wine, still wine)
Packaging type – e.g., glass bottles, metal cans, paper container, PET bottles, others
Distribution channel – e.g., bars and HoReCa, convenience stores, e-commerce, food and drinks stores, hypermarkets, small grocery stores, supermarkets, others

Macroeconomic & Demographic Indicators

In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.

Competitive Landscape: Market Share Analysis

Alongside sizing and segmentation data, the report includes market share breakdowns for primary players in the alcoholic beverages market in China, highlighting dominant firms and brand-level movements.
AB InBev
Anhui Gujing Group Co., Ltd.
Anhui Yingjia Distillery Co., Ltd.
Beijing Shunxin Agriculture Company Limited
Beijing Yanjing Beer Group Corporation
Blue Ribbon Intermediate Holdings, LLC
Carlsberg A/S
China National Cereals, Oils and Foodstuffs Import and Export Corporation (COFCO)
China Resources (Holdings) Co., Ltd.
China Shaoxing Yellow Rice Wine Group Co., Ltd.
Fenjiu Group
Guangzhou Zhujiang Brewery Co., Ltd.
Hebei Hengshui Laobaigan Liquor Co., Ltd.
Heineken N.V.
Henan Jinxing Beer Group Co., Ltd.
Jebsen & Co. Ltd.
Jiangsu Yanghe Distillery Co., Ltd.
Jing Brand Co., Ltd.
Kuaijishan Shaoxing Rice Wine Co., Ltd.
Kweichow Moutai Co., Ltd.
Luzhou Laojiao Co., Ltd.
Shaanxi Xifeng Liquor Co., Ltd.
Shanghai Bairun Investment Holding Group Co., Ltd.
Sichuan Jiannanchun Group Co., Ltd.
Sichuan Yibin Wuliangye Distillery Co., Ltd.
Tsingtao Brewery Co., Ltd.
Yantai Changyu Group Company Limited

This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.

Why Choose This Report?

Access accurate and up-to-date market size data for the China alcoholic beverages sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
Includes a single-user enterprise license with no additional fees for internal distribution.

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Deliverables Include

Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030

Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
China Alcoholic Beverages Market – Product Type Analysis
China Alcoholic Beverages Market – Packaging Type Analysis
China Alcoholic Beverages Market – Distribution Channel Analysis
Company Shares Analysis
AB InBev
Anhui Gujing Group Co., Ltd.
Anhui Yingjia Distillery Co., Ltd.
Beijing Shunxin Agriculture Company Limited
Beijing Yanjing Beer Group Corporation
Blue Ribbon Intermediate Holdings, LLC
Carlsberg A/S
China National Cereals, Oils and Foodstuffs Import and Export Corporation (COFCO)
China Resources (Holdings) Co., Ltd.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table China Alcoholic Beverages Market 2020-2030
Chart China Alcoholic Beverages Market, Net Growth, 2020-2030
Chart China Alcoholic Beverages Market, Growth Rates, 2020-2030
Table China Alcoholic Beverages Market by Product Type, 2020-2030
Chart China Alcoholic Beverages Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart China Alcoholic Beverages Market by Product Type, 2020-2030
Table China Alcoholic Beverages Market by Packaging Type, 2020-2030
Chart China Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart China Alcoholic Beverages Market by Packaging Type, 2020-2030
Table China Alcoholic Beverages Market by Distribution Channel, 2020-2030
Chart China Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart China Alcoholic Beverages Market by Distribution Channel, 2020-2030
Table China Alcoholic Beverages Market Share (%), by Companies, 2020-2024
Chart China Alcoholic Beverages Market, by Companies, 2024
Table China Alcoholic Beverages Market Share (%), by Brands, 2020-2024
Chart China Alcoholic Beverages Market, by Brands, 2024
Table China – Population (Millions) and Forecast
Table China – Consumer Price Index (CPI) and Forecast
Table China – Gross Domestic Product and Forecast
Table China Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table China Alcoholic Beverages Market: Consumption per Capita (Population)