The skin care products market in Kenya is likely to register a CAGR of over 8.7% with an incremental growth of USD 117.0 million during the forecast period 2024-2029. As disposable incomes rise, people are increasingly willing to spend on personal care. Urbanization and changing lifestyles have led to heightened awareness of skincare, driven in part by social media, which influences trends and consumer preferences.
The expansion of e-commerce has made skincare products more accessible, even in remote areas. There’s a growing emphasis on self-care and wellness, encouraging consumers to invest in skincare routines. The market is also benefiting from diverse product offerings tailored to various skin types and concerns, as well as a rising interest in natural and traditional ingredients.
This report provides a thorough assessment of the Kenya skin care products industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, price range, key pack material, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the skin care products industry.
Market Segmentation
The skin care products market in Kenya is categorized into the following segments:
Product: body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, others (make-up removers, skincare sets)
Price range: prestige product, mass product
Key pack material: flexible packaging, glass, metal, paper & board, rigid plastics
Distribution channel: supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, others
The Kenya skin care products market is segmented on the basis of product, price range, key pack material, and distribution channel. On the basis of product, the skin care products market in Kenya has been segmented into body care (anti-cellulite and firming, general purpose), depilatories, facial care (acne treatments, cleansing wipes, face masks, face toners, face wash & cleansers, lip care products, moisturizers & treatments), hand care, and others (make-up removers, skincare sets). By price range, the skin care products market in Kenya has been segmented into prestige product, and mass product. Based on key pack material, the skin care products market in Kenya is categorized into flexible packaging, glass, metal, paper & board, and rigid plastics. On the basis of distribution channel, the skin care products market in Kenya has been segmented into supermarkets and hypermarkets, small grocery stores, health and beauty stores, direct selling, e-commerce, and others.
Competitive Landscape
The Kenya skin care products market is highly competitive. As of 2023, the major players in the Kenya skin care products market were Unilever PLC, Beiersdorf AG, L’Oreal S.A., Buyline Industries Ltd., The Himalaya Drug Company, FTG Holdings Ltd., Union Swiss (Pty) Ltd, E.T. Browne Drug Co. Inc., PZ Cussons Plc, Revlon Inc., Dynamix International Limited, Natura & Co, Clarins SA, The Estee Lauder Companies Inc., Kenvue Inc.
This report provides a comprehensive analysis of the key players in the Kenya skin care products market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya skin care products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya skin care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya skin care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewKenya skin care products market – product analysis
Kenya skin care products market – price range analysis
Kenya skin care products market – key pack material analysis
Kenya skin care products market – distribution channel analysis
Key players and market share
– Unilever PLC
– Beiersdorf AG
– L’Oreal S.A.
– Buyline Industries Ltd.
– The Himalaya Drug Company
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Kenya skin care products market 2019-2029
Chart Kenya skin care products market, net growth, 2019-2029
Chart Kenya skin care products market, growth rates, 2019-2029
Table Kenya skin care products market by product, 2019-2029
Chart Kenya skin care products market by product, CAGR historic and forecast, 2019-2029
Chart Kenya skin care products market by product, 2019-2029
Table Kenya skin care products market by price range, 2019-2029
Chart Kenya skin care products market by price range, CAGR historic and forecast, 2019-2029
Chart Kenya skin care products market by price range, 2019-2029
Table Kenya skin care products market by key pack material, 2019-2029
Chart Kenya skin care products market by key pack material, CAGR historic and forecast, 2019-2029
Chart Kenya skin care products market by key pack material, 2019-2029
Table Kenya skin care products market by distribution channel, 2019-2029
Chart Kenya skin care products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Kenya skin care products market by distribution channel, 2019-2029
Table Kenya skin care products market share (%), by companies, 2019-2023
Chart Kenya skin care products market, by companies, 2023
Table Kenya skin care products market share (%), by brands, 2019-2023
Chart Kenya skin care products market, by brands, 2023
Table Kenya – population (millions) and forecast
Table Kenya – consumer price index (CPI) and forecast
Table Kenya – gross domestic product and forecast
Table Kenya skin care products market: spend as a proportion of GDP (%)
Table Kenya skin care products market: consumption per capita (population)