Eastern Europe Bottled Water Market 2025

The Eastern Europe bottled water sector is poised for a dynamic growth phase, anticipating an increase of USD 6.1 billion and a CAGR of approximately 5.5% from 2025 to 2030. The bottled water market in Eastern Europe is expanding steadily, driven by deteriorating trust in municipal water quality and a growing middle-class preference for health-centric consumption. Historical legacies of outdated water infrastructure continue to shape bottled water usage, particularly in older urban centers.

In countries such as Romania, Bulgaria, and Ukraine, intermittent water quality issues and aging piping systems fuel consumer skepticism toward tap water. Bottled water remains a dependable alternative across income levels, particularly for drinking and cooking purposes. In rural and semi-urban areas, where state water systems face higher contamination risks, bottled water is often the default. Local players dominate in volume terms due to affordability and established logistics, while multinational brands are targeting the premium segment with differentiated offerings based on mineral content and taste.

Simultaneously, the expansion of health awareness in the post-communist consumption landscape has elevated bottled water as a daily essential. Fitness culture, dietary shifts, and urban lifestyle changes are driving greater per capita consumption of water relative to soft drinks. In markets like Poland and the Czech Republic, flavored and vitamin-enhanced waters are gaining traction, particularly among younger, urban consumers. Retail innovation, including discount chains and direct-to-consumer delivery models, is expanding product accessibility. As purchasing power grows and brand preferences mature, the region’s bottled water market is poised to expand across both volume and value dimensions.

This report provides a strategic analysis of the Eastern Europe bottled water market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging type, distribution channel and country, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Eastern Europe bottled water market is categorized into the following segments:
Product type: flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), still water (still natural mineral water, still purified water, still spring water)
Packaging type: flexible packaging, glass, metal, rigid plastic
Distribution channel: convenience stores, discounters, food and drinks stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, vending, others
Country: Russia, Poland, Romania, Czech Republic, Hungary, Ukraine, Slovakia, Bulgaria, Croatia, others

The bottled water market in Eastern Europe is segmented based on product type, packaging type, distribution channel and country. By product type, the market includes flavored water (sparkling flavored water, still flavored water), functional water, sparkling water (sparkling natural mineral water, sparkling purified water, sparkling spring water), and still water (still natural mineral water, still purified water, still spring water). The packaging type segmentation covers flexible packaging, glass, metal, and rigid plastic. Distribution channel segmentation comprises convenience stores, discounters, food and drinks stores, forecourts, bars and HoReCa, hypermarkets, e-commerce, small grocery stores, supermarkets, vending, and others. Geographically, the market spans Russia, Poland, Romania, Czech Republic, Hungary, Ukraine, Slovakia, Bulgaria, Croatia and others.

Competitive Landscape

The Eastern Europe bottled water market is marked by intense competition, featuring leading companies such as Acqua Minerale San Benedetto S.p.A., Apemin Tusnad S.A., Apemin Zizin S.A., Aqua Holding Company, Ayan OAO, BB Minaqua DOO, BC Gorna Bania Ltd., Birstono Mineraliniai Vandenys Ir Ko UAB, BUDIS a.s., Chernogolovka (Akvalife Group of Companies), Danone S.A., Devin JSC, Fortenova Grupa d.d., Grupa Maspex Wadowice, Hortex Holding S.A., IDS Borjomi OOO, Karachinski Istochnik OOO, KGHM TFI S.A., Kofola CeskoSlovensko a.s., Magyarvíz Kft., MALBI FOODS LLC (Buvette), Mattoni 1873 a.s., Mercury LLC, Nestle S.A., Obolon Joint Stock Company, OJSC PROGRESS, OOO FKPCHF BOBIMEX T.M. (Senezhskaya), PepsiCo Inc., Perla Harghitei S.A., Romaqua Group SA, Rosinka OAO, Shishkin Les OOO, Spoldzielnia Pracy Muszynianka, The Coca-Cola Company, TOV KARPATSKI MINERALNI VODY (Karpatska Dzherelna), Ukrainian Mineral Waters Corporation, Ustronianka Sp. z o.o., Valvis Holding SA, VF Panda and ZL Naleczow Zdroj Sp. o.o. Sp.k.

This comprehensive report analyzes the performance of leading companies in the bottled water sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

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Obtain precise statistical data and forecasts for the Eastern Europe bottled water market.
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Anticipate the future trajectory of the Eastern Europe bottled water market with informed projections.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Eastern Europe Bottled Water Market – Product Type Analysis
Eastern Europe Bottled Water Market – Packaging Type Analysis
Eastern Europe Bottled Water Market – Distribution Channel Analysis
Eastern Europe Bottled Water Market – Country Analysis
Company Shares Analysis
Acqua Minerale San Benedetto S.p.A.
Apemin Tusnad S.A.
Apemin Zizin S.A.
Aqua Holding Company
Ayan OAO
BB Minaqua DOO
BC Gorna Bania Ltd.
Birstono Mineraliniai Vandenys Ir Ko, UAB
BUDIS a.s.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Eastern Europe Bottled Water Market 2020-2030
Chart Eastern Europe Bottled Water Market, Net Growth, 2020-2030
Chart Eastern Europe Bottled Water Market, Growth Rates, 2020-2030
Table Eastern Europe Bottled Water Market by Product Type, 2020-2030
Chart Eastern Europe Bottled Water Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Eastern Europe Bottled Water Market by Product Type, 2020-2030
Table Eastern Europe Bottled Water Market by Packaging Type, 2020-2030
Chart Eastern Europe Bottled Water Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Eastern Europe Bottled Water Market by Packaging Type, 2020-2030
Table Eastern Europe Bottled Water Market by Distribution Channel, 2020-2030
Chart Eastern Europe Bottled Water Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Eastern Europe Bottled Water Market by Distribution Channel, 2020-2030
Table Eastern Europe Bottled Water Market by Country, 2020-2030
Chart Eastern Europe Bottled Water Market by Country, CAGR Historic and Forecast, 2020-2030
Chart Eastern Europe Bottled Water Market by Country, 2020-2030
Table Eastern Europe Bottled Water Market Share (%), by Companies, 2020-2024
Chart Eastern Europe Bottled Water Market, by Companies, 2024
Table Eastern Europe Bottled Water Market Share (%), by Brands, 2020-2024
Chart Eastern Europe Bottled Water Market, by Brands, 2024
Table Eastern Europe – Population (Millions) and Forecast
Table Eastern Europe – Consumer Price Index (CPI) and Forecast
Table Eastern Europe – Gross Domestic Product and Forecast
Table Eastern Europe Bottled Water Market: Spend as a Proportion of GDP (%)
Table Eastern Europe Bottled Water Market: Consumption per Capita (Population)

Companies Mentioned

Acqua Minerale San Benedetto S.p.A.
Apemin Tusnad S.A.
Apemin Zizin S.A.
Aqua Holding Company
Ayan OAO
BB Minaqua DOO
BC Gorna Bania Ltd.
Birstono Mineraliniai Vandenys Ir Ko, UAB
BUDIS a.s.
Chernogolovka (Akvalife Group of Companies)
Danone S.A.
Devin JSC
Fortenova Grupa d.d.
Grupa Maspex Wadowice
Hortex Holding S.A.
IDS Borjomi, OOO
Karachinski Istochnik OOO
KGHM TFI S.A.
Kofola CeskoSlovensko a.s.
Magyarvíz Kft.
MALBI FOODS LLC (Buvette)
Mattoni 1873 a.s.
Mercury LLC
Nestle S.A.
Obolon Joint Stock Company
OJSC PROGRESS
OOO FKPCHF BOBIMEX T.M. (Senezhskaya)
PepsiCo, Inc.
Perla Harghitei S.A.
Romaqua Group SA
Rosinka OAO
Shishkin Les OOO
Spoldzielnia Pracy Muszynianka
The Coca-Cola Company
TOV KARPATSKI MINERALNI VODY (Karpatska Dzherelna)
Ukrainian Mineral Waters Corporation
Ustronianka Sp. z o.o.
Valvis Holding SA
VF Panda
ZL Naleczow Zdroj Sp. o.o. Sp.k.