Indonesia Pet Care Market 2025$675.0
The Indonesia pet care market is poised for moderate growth, projected to increase from USD 620.6 million in 2024 to USD 875.4 million by 2030, achieving a CAGR of 5.9% during the forecast period. Indonesia’s pet care market is expanding rapidly, driven by demographic momentum and social media-fueled lifestyle shifts. With a population of over 270 million and a large millennial cohort, pets – particularly cats and small-breed dogs – are gaining status as integral household members. This cultural transition has sparked interest in pet hygiene products, specialized diets, and grooming solutions suited for tropical climates. Local manufacturers are responding with regionally adapted SKUs, while international brands continue to target the upper-middle-class demographic concentrated in Jakarta, Surabaya, and Bandung.
Digital adoption is amplifying market accessibility. Online marketplaces such as Tokopedia and Shopee have established dedicated pet care verticals, supported by logistics networks capable of delivering across Indonesia’s vast archipelago. Live shopping events and TikTok influencers are enhancing product discovery, especially among first-time pet owners. As regulatory frameworks evolve to standardize food quality and veterinary care, trust in branded products is strengthening, fostering a competitive landscape characterized by innovation, localization, and rising consumer expectations.
The report aims to deliver comprehensive data on the Indonesia pet care market, covering annual market size and growth rates over the past six years, along with projections through 2030. It provides an in-depth analysis of market categories and subcategories, with a particular focus on evolving trends by product type, pet type and distribution channel.
Market Segmentation
The Indonesia pet care market is classified into the following segments:
Product type: pet food (cat food, bird food, dog food, fish food, small mammal and reptile food), pet products (accessories, cat litter, pet grooming products, pet healthcare, others)
Pet type: cat, dog, bird, fish, others
Distribution channel: convenience stores, e-commerce, hypermarkets, pet stores, supermarkets, veterinary clinics, others
In Indonesia, the pet care market is segmented by product type, pet type and distribution channel. The categorization of the market by product type includes pet food (cat food, bird food, dog food, fish food, small mammal and reptile food), and pet products (accessories, cat litter, pet grooming products, pet healthcare, others). Pet type segments encompass cat, dog, bird, fish, and others. Distribution channel segmentation comprises convenience stores, e-commerce, hypermarkets, pet stores, supermarkets, veterinary clinics, and others.
Competitive Landscape
The Indonesia pet care market exhibits significant competition. Leading companies within the market include Blackwood Pet Food LLC, Charoen Pokphand Foods Public Company Limited, Colgate-Palmolive Company, Dr Josh Laboratories JM & K Pty Ltd, Espree Animal Products Inc., Fwusow Industry Co. Ltd., INABA PETFOOD Co. Ltd., Mars Incorporated, Nestle S.A., PT. Kino Indonesia Tbk., Thai Union Frozen Products PCL, The Archer-Daniels-Midland Company, Unicharm Corporation and Vitakraft pet care GmbH & Co. KG.
This analysis offers a comprehensive overview of the main players in the pet care market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Indonesia pet care market.
Gain in-depth analysis and forecasts for the key segments of the Indonesia pet care market: product type, pet type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Indonesia pet care market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Indonesia pet care market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Indonesia Pet Care Market – Product Type Analysis
Indonesia Pet Care Market – Pet Type Analysis
Indonesia Pet Care Market – Distribution Channel Analysis
Key Players and Market Share
Blackwood Pet Food LLC
Charoen Pokphand Foods Public Company Limited
Colgate-Palmolive Company
Dr Josh Laboratories JM & K Pty Ltd
Espree Animal Products, Inc.
Fwusow Industry Co., Ltd.
INABA PETFOOD Co., Ltd.
Mars, Incorporated
Nestle S.A.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Indonesia Pet Care Market 2020-2030
Chart Indonesia Pet Care Market, Net Growth, 2020-2030
Chart Indonesia Pet Care Market, Growth Rates, 2020-2030
Table Indonesia Pet Care Market by Product Type, 2020-2030
Chart Indonesia Pet Care Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Pet Care Market by Product Type, 2020-2030
Table Indonesia Pet Care Market by Pet Type, 2020-2030
Chart Indonesia Pet Care Market by Pet Type, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Pet Care Market by Pet Type, 2020-2030
Table Indonesia Pet Care Market by Distribution Channel, 2020-2030
Chart Indonesia Pet Care Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Indonesia Pet Care Market by Distribution Channel, 2020-2030
Table Indonesia – Population (Millions) and Forecast
Table Indonesia – Consumer Price Index (CPI) and Forecast
Table Indonesia – Gross Domestic Product and Forecast
Table Indonesia Pet Care Market: Spend as a Proportion of GDP (%)
Table Indonesia Pet Care Market: Consumption per Capita (Population)
Companies Mentioned
Blackwood Pet Food LLC
Charoen Pokphand Foods Public Company Limited
Colgate-Palmolive Company
Dr Josh Laboratories JM & K Pty Ltd
Espree Animal Products, Inc.
Fwusow Industry Co., Ltd.
INABA PETFOOD Co., Ltd.
Mars, Incorporated
Nestle S.A.
PT. Kino Indonesia Tbk.
Thai Union Frozen Products PCL
The Archer-Daniels-Midland Company
Unicharm Corporation
Vitakraft pet care GmbH & Co. KG
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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