Tunisia Coffee Market 2025

The Tunisian coffee market is positioned for robust expansion, with projections indicating a USD 199.3 million increase in market size at a compound annual growth rate approaching 10.5% through the forecast period. This growth trajectory reflects evolving consumption patterns that blend traditional preferences with emerging modern coffee culture. While conventional coffee preparation methods remain dominant, the market is witnessing gradual diversification driven by the proliferation of specialty coffee shops and increasing consumer interest in premium offerings.

Fresh ground coffee pods represent one of the most dynamic segments, buoyed by the global proliferation of pod-based systems and the expanding availability of international brands such as Lavazza and Nespresso in the Tunisian market. However, the premium pricing of both coffee pods and compatible machines continues to limit adoption primarily to affluent, urban demographics with higher disposable incomes. This segment’s growth is being propelled by younger, tech-oriented consumers who value convenience and are receptive to international coffee trends.

The broader market transformation is being shaped by two parallel developments: the enduring strength of traditional coffee consumption habits and the gradual emergence of a modern café culture. Local coffee shops are playing a pivotal role in introducing Tunisian consumers to specialty coffee varieties and innovative preparation methods, creating new demand for higher-quality products. This dual dynamic presents opportunities for both international brands seeking to penetrate the market and local operators aiming to capitalize on the growing sophistication of Tunisian coffee drinkers. The market’s expansion will be further supported by product innovation and the continued development of distribution channels catering to diverse consumer segments and consumption occasions.

This report provides a strategic analysis of the Tunisia coffee market, examining historical trends from 2020 to 2024 and forecasting developments through 2030. It assesses market size, growth trajectories, and key drivers of change, offering a comprehensive view of the industry’s future. By dissecting the market into product type, packaging type and distribution channel, the report identifies high-potential opportunities and actionable strategies for market players to thrive in a competitive landscape.

Market Segmentation

The Tunisia coffee market is categorized into the following segments:
Product type: RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), instant coffee (standard instant coffee, coffee mixes)
Packaging type: flexible packaging, folding cartons, glass, others
Distribution channel: bars and HoReCa, discounters, e-commerce, food and drinks stores, small grocery stores, supermarkets and hypermarkets, others

The segmentation of the Tunisia coffee market product type, packaging type and distribution channel. The categorization of the market by product type includes RTD coffee, whole beans, ground coffee (coffee capsules and pods, standard ground coffee), and instant coffee (standard instant coffee, coffee mixes). Packaging type segments encompass flexible packaging, folding cartons, glass, and others. Distribution channel segmentation comprises bars and HoReCa, discounters, e-commerce, food and drinks stores, small grocery stores, supermarkets and hypermarkets, and others.

Competitive Landscape

Within the competitive landscape, significant companies profiled in the report include AMEN GROUP, JDE Peet’s N.V., Nestle S.A., Productos Solubles S.A. and Societe Cafe Ellouze. This comprehensive report analyzes the performance of leading companies in the coffee sector from 2020 to 2024. The findings highlight shifts in market share, revealing both established market leaders and emerging competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Tunisia coffee market.
Gain in-depth analysis and forecasts for the key segments of the Tunisia coffee market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tunisia coffee market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tunisia coffee market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tunisia Coffee Market – Product Type Analysis
Tunisia Coffee Market – Packaging Type Analysis
Tunisia Coffee Market – Distribution Channel Analysis
Company Shares Analysis
AMEN GROUP
JDE Peet’s N.V.
Nestle S.A.
Productos Solubles S.A.
Societe Cafe Ellouze
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Tunisia Coffee Market 2020-2030
Chart Tunisia Coffee Market, Net Growth, 2020-2030
Chart Tunisia Coffee Market, Growth Rates, 2020-2030
Table Tunisia Coffee Market by Product Type, 2020-2030
Chart Tunisia Coffee Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Coffee Market by Product Type, 2020-2030
Table Tunisia Coffee Market by Packaging Type, 2020-2030
Chart Tunisia Coffee Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Coffee Market by Packaging Type, 2020-2030
Table Tunisia Coffee Market by Distribution Channel, 2020-2030
Chart Tunisia Coffee Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Coffee Market by Distribution Channel, 2020-2030
Table Tunisia Coffee Market Share (%), by Companies, 2020-2024
Chart Tunisia Coffee Market, by Companies, 2024
Table Tunisia Coffee Market Share (%), by Brands, 2020-2024
Chart Tunisia Coffee Market, by Brands, 2024
Table Tunisia – Population (Millions) and Forecast
Table Tunisia – Consumer Price Index (CPI) and Forecast
Table Tunisia – Gross Domestic Product and Forecast
Table Tunisia Coffee Market: Spend as a Proportion of GDP (%)
Table Tunisia Coffee Market: Consumption per Capita (Population)

Companies Mentioned

AMEN GROUP
JDE Peet’s N.V.
Nestle S.A.
Productos Solubles S.A.
Societe Cafe Ellouze