Kenya Beauty and Personal Care Products Market 2025$675.0
The beauty and personal care market in Kenya has experienced growth, although volume sales slowed compared to previous years. Despite this deceleration in volume, the industry has seen the rise of internet-based businesses, which have significantly contributed to market expansion. Companies like Uncover Co. and Bandari Beauty have tapped into the increasing demand for online beauty and personal care services, offering a diverse range of products and treatments. The shift towards digital platforms has made beauty services more accessible to consumers across the country, promoting convenience and greater product variety.
A significant trend in the market has been the continued emphasis on sustainability. This focus is reflected in the launch of new products and services that adhere to eco-friendly principles, aligning with the growing consumer preference for sustainability. New businesses such as salons, spas, and cosmetics boutiques are emerging to cater to this evolving demand. These establishments often prioritize environmentally friendly practices and materials, further driving the market toward sustainability. Additionally, brands offering organic, all-natural alternatives are challenging traditional beauty norms, gaining traction as consumers become more discerning about the ingredients in their products.
The report offers a comprehensive analysis of the Kenya beauty and personal care products market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, price range, consumer group and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Market Segmentation
The following outlines the segmentation of the Kenya beauty and personal care products market:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: premium products, mass products
Consumer group: baby/child, adult
Distribution channel: beauty and personal care stores, direct selling, e-commerce, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, others
The beauty and personal care products market in Kenya is segmented across product type, price range, consumer group and distribution channel. The categorization of the market by product type includes bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range categories include premium products, and mass products. Consumer group segments are categorized into baby/child, and adult. Distribution channel segmentation comprises beauty and personal care stores, direct selling, e-commerce, hair salons, hypermarkets, pharmacies, small grocery stores, supermarkets, and others.
Competitive Landscape
Key players in the beauty and personal care products market consist of Amka Products (Pty) Ltd., Beiersdorf AG, Bidco Africa Ltd., BioCosmetic Research Labs, Buyline Industries Ltd., Chris Adams Perfumes, Colgate-Palmolive Company, E.T. Browne Drug Co. Inc., Flame Tree Group, Flormar Co., FTG Holdings Ltd., Godrej Group, Groupe Arthes, Haleon plc, Henkel AG & Co. KGaA, Kenvue Inc., L’Oreal S.A., Mamujee Products Limited, Mary Kay Inc., Orkla ASA, Pwani Oil Products Ltd, PZ Cussons Plc, Rasasi Perfumes Industry LLC, Reckitt Benckiser Group plc (RB), Revlon Inc., Sapil Perfumes Co. LLC., Sleek International Ltd, Societe BIC S.A., Super-Max group, Swiss Arabian Perfumes Co. L.L.C, The Estee Lauder Companies Inc., The Himalaya Drug Company, The Procter & Gamble Company (P&G), Tiger Consumer Brands Ltd., Unilever PLC, Union Swiss (Pty) Ltd and Winner Manufacturing (Aris Cosmetics).
This report delivers an in-depth examination of leading companies in the beauty and personal care products sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Kenya beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Kenya Beauty and Personal Care Products Market – Product Type Analysis
Kenya Beauty and Personal Care Products Market – Price Range Analysis
Kenya Beauty and Personal Care Products Market – Consumer Group Analysis
Kenya Beauty and Personal Care Products Market – Distribution Channel Analysis
Company Shares Analysis
Amka Products (Pty) Ltd.
Beiersdorf AG
Bidco Africa Ltd.
BioCosmetic Research Labs
Buyline Industries Ltd.
Chris Adams Perfumes
Colgate-Palmolive Company
E.T. Browne Drug Co., Inc.
Flame Tree Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Kenya Beauty and Personal Care Products Market 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Net Growth, 2020-2030
Chart Kenya Beauty and Personal Care Products Market, Growth Rates, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Product Type, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Price Range, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Consumer Group, 2020-2030
Table Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Kenya Beauty and Personal Care Products Market by Distribution Channel, 2020-2030
Table Kenya Beauty and Personal Care Products Market Share (%), by Companies, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, by Companies, 2024
Table Kenya Beauty and Personal Care Products Market Share (%), by Brands, 2020-2024
Chart Kenya Beauty and Personal Care Products Market, by Brands, 2024
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Kenya Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
Amka Products (Pty) Ltd.
Beiersdorf AG
Bidco Africa Ltd.
BioCosmetic Research Labs
Buyline Industries Ltd.
Chris Adams Perfumes
Colgate-Palmolive Company
E.T. Browne Drug Co., Inc.
Flame Tree Group
Flormar Co.
FTG Holdings Ltd.
Godrej Group
Groupe Arthes
Haleon plc
Henkel AG & Co. KGaA
Kenvue Inc.
L’Oreal S.A.
Mamujee Products Limited
Mary Kay Inc.
Orkla ASA
Pwani Oil Products Ltd
PZ Cussons Plc
Rasasi Perfumes Industry LLC
Reckitt Benckiser Group plc (RB)
Revlon, Inc.
Sapil Perfumes Co. LLC.
Sleek International Ltd
Societe BIC S.A.
Super-Max group
Swiss Arabian Perfumes Co. L.L.C
The Estee Lauder Companies Inc.
The Himalaya Drug Company
The Procter & Gamble Company (P&G)
Tiger Consumer Brands Ltd.
Unilever PLC
Union Swiss (Pty) Ltd
Winner Manufacturing (Aris Cosmetics)
$675.0
What's Inside?
→ Market Estimates, Forecasts & Historical Data
→ Critical Performance Data and Rankings
→ Emerging Trends, Market Changes
→ PDF Report and Excel Datasheet
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