Projected to undergo a minor increase, the Italy men’s grooming products market size is anticipated to grow from USD 1,869.7 million in 2023 to USD 2,056.5 million by 2029, reflecting a CAGR of 1.6% from 2024 to 2029. The men’s grooming industry is characterized by a growing trend towards premium and specialized products, reflecting a broader shift towards personalized and high-quality personal care solutions. This sector’s expansion is bolstered by innovative product developments, strategic marketing campaigns, and a rising number of men incorporating comprehensive grooming routines into their lifestyles.
This report presents a detailed overview of the Italy men’s grooming products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, price range and distribution channel. This detailed analysis supports the identification of growth opportunities within the men’s grooming products industry.
Market Segmentation
The Italy men’s grooming products market is structured as follows:
Product: bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), skin care products
Price range: prestige product, mass product
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, department stores, specialty stores, e-commerce, hair salons, others
The Italy men’s grooming products market is segmented by product, price range and distribution channel. In terms of product, the market is segmented into bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products. Price range segments are divided into prestige product, and mass product. Distribution channel segments consist of convenience stores, supermarkets and hypermarkets, discounters, department stores, specialty stores, e-commerce, hair salons, and others.
Competitive Landscape
Major participants in the men’s grooming products market comprise The Procter & Gamble Company (P&G), L’Oreal S.A., LVMH Moet Hennessy Louis Vuitton SA (LVMH), Unilever PLC, PUIG SL, Coty Inc., Beiersdorf AG, Mirato S.p.A., Chanel S.A., Societe BIC S.A., Euroitalia S.R.L., Dolce & Gabbana S.R.L., Edgewell Personal Care Brands LLC, Henkel AG & Co. KGaA, Shiseido Company Limited, Hermes International SCA, Angelini Group, Ludovico Martelli S.p.A., Inter Parfums Inc., L’Erbolario S.R.L, The Estee Lauder Companies Inc., Kelemata Srl, The Bolton Group, Gruppo Sodalis Srl, Compagnie Financiere Richemont S.A., Combe Incorporated, Revlon Inc., Yves Rocher sa, Colgate-Palmolive Company and Clarins SA.
The report provides a detailed assessment of prominent companies within the men’s grooming products market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
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Anticipate the future trajectory of the Italy men’s grooming products market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Italy Men’s Grooming Products Market – Product Analysis
Italy Men’s Grooming Products Market – Price Range Analysis
Italy Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– The Procter & Gamble Company (P&G)
– L’Oreal S.A.
– LVMH Moet Hennessy Louis Vuitton SA (LVMH)
– Unilever PLC
– PUIG SL
– Coty Inc.
– Beiersdorf AG
– Mirato S.p.A.
– Chanel S.A.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Italy Men’s Grooming Products Market 2019-2029
Chart Italy Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Italy Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Italy Men’s Grooming Products Market by Product, 2019-2029
Chart Italy Men’s Grooming Products Market by Product, CAGR Historic and Forecast, 2019-2029
Chart Italy Men’s Grooming Products Market by Product, 2019-2029
Table Italy Men’s Grooming Products Market by Price Range, 2019-2029
Chart Italy Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Italy Men’s Grooming Products Market by Price Range, 2019-2029
Table Italy Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Italy Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Italy Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Italy Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Italy Men’s Grooming Products Market, by Companies, 2023
Table Italy Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Italy Men’s Grooming Products Market, by Brands, 2023
Table Italy – Population (Millions) and Forecast
Table Italy – Consumer Price Index (CPI) and Forecast
Table Italy – Gross Domestic Product and Forecast
Table Italy Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Italy Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
The Procter & Gamble Company (P&G)
L’Oreal S.A.
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
Unilever PLC
PUIG SL
Coty Inc.
Beiersdorf AG
Mirato S.p.A.
Chanel S.A.
Societe BIC S.A.
Euroitalia S.R.L.
Dolce & Gabbana S.R.L.
Edgewell Personal Care Brands LLC
Henkel AG & Co. KGaA
Shiseido Company, Limited
Hermes International SCA
Angelini Group
Ludovico Martelli S.p.A.
Inter Parfums, Inc.
L’Erbolario S.R.L
The Estee Lauder Companies Inc.
Kelemata Srl
The Bolton Group
Gruppo Sodalis Srl
Compagnie Financiere Richemont S.A.
Combe Incorporated
Revlon, Inc.
Yves Rocher sa
Colgate-Palmolive Company
Clarins SA