Marked by strong momentum, the Middle East and Africa intimate hygiene market is set to experience significant growth, adding USD 86.6 million by 2029 and achieving an impressive CAGR of nearly 12.1%. The intimate hygiene market in the Middle East and Africa (MEA) is growing due to shifting cultural perceptions toward personal care and hygiene, especially among younger, urban populations. Increasing awareness of the importance of intimate hygiene, driven by health and wellness trends, is encouraging consumers to adopt dedicated hygiene products. Moreover, the growing influence of social media and international beauty standards is promoting the use of high-quality, safe, and dermatologically tested intimate care products. Rising disposable incomes in many MEA countries are also enabling consumers to access premium products, further stimulating market growth.
The report offers a comprehensive evaluation of the Middle East and Africa intimate hygiene market, presenting crucial data on historical market size, growth patterns, and future projections. It includes a thorough breakdown of market segments and sub-segments, focusing on key variables such as product type, distribution channel and country.
Market Segmentation
The Middle East and Africa intimate hygiene market is classified into the following segments:
Product type: intimate washes, intimate wipes
Distribution channel: beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, others
Country: Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates, others
The intimate hygiene market in Middle East and Africa is segmented based on product type, distribution channel and country. The market is classified by product type into intimate washes, and intimate wipes. Distribution channel segmentation comprises beauty and personal care stores, convenience stores, department stores, direct selling, discounters, e-commerce, grocery stores, pharmacies, supermarkets and hypermarkets, and others. Geographically, the market includes Egypt, Nigeria, Saudi Arabia, South Africa, United Arab Emirates and others.
Competitive Landscape
Key players dominating the intimate hygiene market include Unilever PLC, The Bolton Group, Sebapharma GmbH & CO. KG, PUIG SL, Premier Group (Pty) Ltd (Lil Lets Group Ltd.), Pfizer Inc., Oriflame Cosmetics S.A., Natural Ltd., Natura & Co, Nativa (Pty) Ltd., Mundipharma International Limited, Marco Group Factories, Laboratoires Sarbec, Laboratoires Pharma Nature, Kenvue Inc., Jawharat Per & Cos, Jamjoom Pharma KSA, Harper Hygienics S.A., Deef Pharmaceutical Industries Co., CTS Ltd., Church & Dwight Co. Inc., Biocodex SAS (Saforelle/Iprad Sante), Beiersdorf AG, Bayer AG, Avalon Pharma Private Limited, Adcock Ingram Holdings Limited (The Bidvest Group Limited) and ABC International Ltd.
This analysis offers a comprehensive overview of the main players in the intimate hygiene market, evaluating their performance trends from 2019 to 2023. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Middle East and Africa intimate hygiene market.
Gain in-depth analysis and forecasts for the key segments of the Middle East and Africa intimate hygiene market: product type, distribution channel and country.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Middle East and Africa intimate hygiene market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Middle East and Africa Intimate Hygiene Market – Product Type Analysis
Middle East and Africa Intimate Hygiene Market – Distribution Channel Analysis
Middle East and Africa Intimate Hygiene Market – Country Analysis
Key Players and Market Share
– Unilever PLC
– The Bolton Group
– Sebapharma GmbH & CO. KG
– PUIG SL
– Premier Group (Pty) Ltd (Lil Lets Group Ltd.)
– Pfizer Inc.
– Oriflame Cosmetics S.A.
– Natural Ltd.
– Natura & Co
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Middle East and Africa Intimate Hygiene Market 2019-2029
Chart Middle East and Africa Intimate Hygiene Market, Net Growth, 2019-2029
Chart Middle East and Africa Intimate Hygiene Market, Growth Rates, 2019-2029
Table Middle East and Africa Intimate Hygiene Market by Product Type, 2019-2029
Chart Middle East and Africa Intimate Hygiene Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Middle East and Africa Intimate Hygiene Market by Product Type, 2019-2029
Table Middle East and Africa Intimate Hygiene Market by Distribution Channel, 2019-2029
Chart Middle East and Africa Intimate Hygiene Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Middle East and Africa Intimate Hygiene Market by Distribution Channel, 2019-2029
Table Middle East and Africa Intimate Hygiene Market by Country, 2019-2029
Chart Middle East and Africa Intimate Hygiene Market by Country, CAGR Historic and Forecast, 2019-2029
Chart Middle East and Africa Intimate Hygiene Market by Country, 2019-2029
Table Middle East and Africa Intimate Hygiene Market Share (%), by Companies, 2019-2023
Chart Middle East and Africa Intimate Hygiene Market, by Companies, 2023
Table Middle East and Africa Intimate Hygiene Market Share (%), by Brands, 2019-2023
Chart Middle East and Africa Intimate Hygiene Market, by Brands, 2023
Table Middle East and Africa – Population (Millions) and Forecast
Table Middle East and Africa – Consumer Price Index (CPI) and Forecast
Table Middle East and Africa – Gross Domestic Product and Forecast
Table Middle East and Africa Intimate Hygiene Market: Spend as a Proportion of GDP (%)
Table Middle East and Africa Intimate Hygiene Market: Consumption per Capita (Population)
Companies Mentioned
Unilever PLC
The Bolton Group
Sebapharma GmbH & CO. KG
PUIG SL
Premier Group (Pty) Ltd (Lil Lets Group Ltd.)
Pfizer Inc.
Oriflame Cosmetics S.A.
Natural Ltd.
Natura & Co
Nativa (Pty) Ltd.
Mundipharma International Limited
Marco Group Factories
Laboratoires Sarbec
Laboratoires Pharma Nature
Kenvue Inc.
Jawharat Per & Cos
Jamjoom Pharma KSA
Harper Hygienics S.A.
Deef Pharmaceutical Industries Co.
CTS Ltd.
Church & Dwight Co., Inc.
Biocodex SAS (Saforelle/Iprad Sante)
Beiersdorf AG
Bayer AG
Avalon Pharma Private Limited
Adcock Ingram Holdings Limited (The Bidvest Group Limited)
ABC International Ltd.