The Tanzania soft drinks market is poised for moderate growth, projected to increase from USD 1,609.4 million in 2024 to USD 2,714.0 million by 2030, achieving a CAGR of 9.1% during the forecast period. Tanzania’s soft drinks market is expanding as urbanization and rising disposable incomes fuel increased demand for carbonated beverages, bottled water, and fruit juices. Health-consciousness is rising among consumers, which is pushing the demand for low-sugar, sugar-free, and functional beverages such as energy drinks and fortified waters. The expansion of modern retail outlets and e-commerce platforms is also improving access to a wider range of beverage options, contributing to the overall growth of the market.
Providing a strategic perspective on the Tanzania soft drinks market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product type, type, packaging and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.
Market Segmentation
The Tanzania soft drinks market is classified into the following segments:
Product type: bottled water, carbonated soft drinks, concentrates, juices, energy drinks
Type: regular, low- and no-sugar soft drinks
Packaging: flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, others
Distribution channel: forecourt, supermarkets and hypermarkets, grocery stores, bars and HoReCa, others
The segmentation of the Tanzania soft drinks market product type, type, packaging and distribution channel. The categorization of the market by product type includes bottled water, carbonated soft drinks, concentrates, juices, and energy drinks. Type segments encompass regular, and low- and no-sugar soft drinks. Packaging segments comprise flexible packaging, glass bottles, liquid cartons, metal cans, plastic bottles, and others. Distribution channel segmentation includes forecourt, supermarkets and hypermarkets, grocery stores, bars and HoReCa, and others.
Competitive Landscape
Prominent players in the soft drinks market include WATERCOM (T) LIMITED, Unilever PLC, The Coca-Cola Company, Super Meals Limited, Sayona Drinks Ltd., PepsiCo Inc., Motisun Group Ltd. (Sayona Drinks Ltd), MeTL Group, KEVIAN KENYA LTD., Excel Chemicals Limited, Dew Drop Drinks Co. Ltd., Bonite Bottlers Limited, Bakhresa Group and Aqua Cool Ltd.
This analysis offers a comprehensive overview of the main players in the soft drinks market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.
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Obtain precise statistical data and forecasts for the Tanzania soft drinks market.
Gain in-depth analysis and forecasts for the key segments of the Tanzania soft drinks market: product type, type, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tanzania soft drinks market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tanzania soft drinks market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tanzania Soft Drinks Market – Product Type Analysis
Tanzania Soft Drinks Market – Type Analysis
Tanzania Soft Drinks Market – Packaging Analysis
Tanzania Soft Drinks Market – Distribution Channel Analysis
Key Players and Market Share
WATERCOM (T) LIMITED
Unilever PLC
The Coca-Cola Company
Super Meals Limited
Sayona Drinks Ltd.
PepsiCo, Inc.
Motisun Group Ltd. (Sayona Drinks Ltd)
MeTL Group
KEVIAN KENYA LTD.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Tanzania Soft Drinks Market 2020-2030
Chart Tanzania Soft Drinks Market, Net Growth, 2020-2030
Chart Tanzania Soft Drinks Market, Growth Rates, 2020-2030
Table Tanzania Soft Drinks Market by Product Type, 2020-2030
Chart Tanzania Soft Drinks Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Soft Drinks Market by Product Type, 2020-2030
Table Tanzania Soft Drinks Market by Type, 2020-2030
Chart Tanzania Soft Drinks Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Soft Drinks Market by Type, 2020-2030
Table Tanzania Soft Drinks Market by Packaging, 2020-2030
Chart Tanzania Soft Drinks Market by Packaging, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Soft Drinks Market by Packaging, 2020-2030
Table Tanzania Soft Drinks Market by Distribution Channel, 2020-2030
Chart Tanzania Soft Drinks Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tanzania Soft Drinks Market by Distribution Channel, 2020-2030
Table Tanzania Soft Drinks Market Share (%), by Companies, 2020-2024
Chart Tanzania Soft Drinks Market, by Companies, 2024
Table Tanzania Soft Drinks Market Share (%), by Brands, 2020-2024
Chart Tanzania Soft Drinks Market, by Brands, 2024
Table Tanzania – Population (Millions) and Forecast
Table Tanzania – Consumer Price Index (CPI) and Forecast
Table Tanzania – Gross Domestic Product and Forecast
Table Tanzania Soft Drinks Market: Spend as a Proportion of GDP (%)
Table Tanzania Soft Drinks Market: Consumption per Capita (Population)
Companies Mentioned
WATERCOM (T) LIMITED
Unilever PLC
The Coca-Cola Company
Super Meals Limited
Sayona Drinks Ltd.
PepsiCo, Inc.
Motisun Group Ltd. (Sayona Drinks Ltd)
MeTL Group
KEVIAN KENYA LTD.
Excel Chemicals Limited
Dew Drop Drinks Co., Ltd.
Bonite Bottlers Limited
Bakhresa Group
Aqua Cool Ltd.