The Brazil men’s grooming products market is expected to experience robust growth, with a projected increase of USD 5.2 billion and a compound annual growth rate (CAGR) of approximately 9.5% throughout the forecast period. There has been a notable cultural shift towards heightened acceptance and advocacy of male grooming and self-care practices. Men are progressively more inclined to allocate resources and time towards personal grooming products. This trend is facilitated by increased media coverage and educational initiatives from brands and grooming authorities, which serve to elucidate grooming routines and stimulate greater male engagement in regular self-care regimens. Moreover, brands are increasingly employing targeted marketing tactics tailored to male consumers, effectively resonating with their lifestyles and grooming requisites, thereby fostering widespread adoption of grooming products.
The report provides a comprehensive analysis of the Brazil men’s grooming products industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product, price range and distribution channel. The insights gained from this evaluation help reveal the growth potential within the men’s grooming products sector.
Market Segmentation
The segmentation of the Brazil men’s grooming products market is outlined below:
Product: bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), skin care products
Price range: prestige product, mass product
Distribution channel: supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, specialty stores, e-commerce, others
The Brazil men’s grooming products market is categorized by product, price range and distribution channel. In terms of product, the market is segmented into bath and shower products, deodorants, fragrances, hair care products, razors & blades, shaving products (pre-shave and post-shave products), and skin care products. Price range segmentation includes prestige product, and mass product. Distribution channel segments cover supermarkets and hypermarkets, discounters, warehouse clubs, small grocery stores, department stores, specialty stores, e-commerce, and others.
Competitive Landscape
The competitive landscape of the men’s grooming products market features leading companies such as Grupo Boticario, Natura & Co, Unilever PLC, The Procter & Gamble Company (P&G), Beiersdorf AG, PUIG SL, Coty Inc., Larru’S Industria e Comercio de Cosmeticos LTDA., Societe BIC S.A., L’Oreal S.A., Grupo Silvio Santos, LVMH Moet Hennessy Louis Vuitton SA (LVMH), IPEC Industria de Perfumes e Cosmeticos Ltda. and Memphis S.A. Industrial.
This report presents an extensive analysis of major entities in the men’s grooming products market, focusing on their performance from 2019 to 2023. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Brazil Men’s Grooming Products Market – Product Analysis
Brazil Men’s Grooming Products Market – Price Range Analysis
Brazil Men’s Grooming Products Market – Distribution Channel Analysis
Key Players and Market Share
– Grupo Boticario
– Natura & Co
– Unilever PLC
– The Procter & Gamble Company (P&G)
– Beiersdorf AG
– PUIG SL
– Coty Inc.
– Larru’S Industria e Comercio de Cosmeticos LTDA.
– Societe BIC S.A.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Brazil Men’s Grooming Products Market 2019-2029
Chart Brazil Men’s Grooming Products Market, Net Growth, 2019-2029
Chart Brazil Men’s Grooming Products Market, Growth Rates, 2019-2029
Table Brazil Men’s Grooming Products Market by Product, 2019-2029
Chart Brazil Men’s Grooming Products Market by Product, CAGR Historic and Forecast, 2019-2029
Chart Brazil Men’s Grooming Products Market by Product, 2019-2029
Table Brazil Men’s Grooming Products Market by Price Range, 2019-2029
Chart Brazil Men’s Grooming Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Brazil Men’s Grooming Products Market by Price Range, 2019-2029
Table Brazil Men’s Grooming Products Market by Distribution Channel, 2019-2029
Chart Brazil Men’s Grooming Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Brazil Men’s Grooming Products Market by Distribution Channel, 2019-2029
Table Brazil Men’s Grooming Products Market Share (%), by Companies, 2019-2023
Chart Brazil Men’s Grooming Products Market, by Companies, 2023
Table Brazil Men’s Grooming Products Market Share (%), by Brands, 2019-2023
Chart Brazil Men’s Grooming Products Market, by Brands, 2023
Table Brazil – Population (Millions) and Forecast
Table Brazil – Consumer Price Index (CPI) and Forecast
Table Brazil – Gross Domestic Product and Forecast
Table Brazil Men’s Grooming Products Market: Spend as a Proportion of GDP (%)
Table Brazil Men’s Grooming Products Market: Consumption per Capita (Population)
Companies Mentioned
Grupo Boticario
Natura & Co
Unilever PLC
The Procter & Gamble Company (P&G)
Beiersdorf AG
PUIG SL
Coty Inc.
Larru’S Industria e Comercio de Cosmeticos LTDA.
Societe BIC S.A.
L’Oreal S.A.
Grupo Silvio Santos
LVMH Moet Hennessy Louis Vuitton SA (LVMH)
IPEC Industria de Perfumes e Cosmeticos Ltda.
Memphis S.A. Industrial