Incremental growth of USD 0.8 billion is anticipated in the Turkey beauty and personal care products market, which will expand at a CAGR of approximately 2.7% over the forecast period spanning 2024 to 2029. Turkey’s beauty and personal care market is expanding, driven by a growing middle class and a rising interest in personal grooming and wellness. Turkish consumers are increasingly seeking skincare products that address specific skin concerns, such as anti-aging, brightening, and hydration. There is also a strong demand for natural beauty products, with local ingredients like rosewater and olive oil being central to the market. The influence of social media, beauty influencers, and digital platforms is reshaping consumer preferences, driving both awareness and demand for international and local beauty brands.
This report presents a detailed overview of the Turkey beauty and personal care products industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product type, price range, consumer group and distribution channel. This detailed analysis supports the identification of growth opportunities within the beauty and personal care products industry.
Market Segmentation
The Turkey beauty and personal care products market is structured as follows:
Product type: bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, sun care products
Price range: mass, premium
Consumer group: baby/child, adult
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, beauty and personal care stores, pharmacies, e-commerce, others
The Turkey beauty and personal care products market is categorized by product type, price range, consumer group and distribution channel. By product type, the market is categorized into bath products, color cosmetics, deodorants, depilatory products, perfumes and fragrances, hair care products, men’s grooming products, oral care, skin care products, and sun care products. Price range segmentation includes mass, and premium. Consumer group segments consist of baby/child, and adult. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, beauty and personal care stores, pharmacies, e-commerce, and others.
Competitive Landscape
The report highlights leading companies in the beauty and personal care products market, including L’Oreal S.A., The Procter & Gamble Company (P&G), Unilever PLC, Beiersdorf AG, Yves Rocher sa, Natura & Co, Colgate-Palmolive Company, Tanalize Kosmetik AS, Evyap Sabun Yag Gliserin San ve Tic A.S., Henkel AG & Co. KGaA, Kenvue Inc., Haleon plc, ERKUL KOZMETIK SAN. VE TIC. A.S., Kopas Kozmetik Pazarlama Ve Sanayi A.S., The Estee Lauder Companies Inc., Wella AG, Hunca Kozmetik Sanayii AS, Tokai Corporation, Kiko S.P.A., Eczacibasi Holding AS, Amway Corporation, Coty Inc., Oriflame Cosmetics S.A., Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS, Reckitt Benckiser Group plc (RB), Dalan Kimya Endustri A.S. and Bayer AG.
The report provides a detailed assessment of prominent companies within the beauty and personal care products market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Turkey beauty and personal care products market.
Gain in-depth analysis and forecasts for the key segments of the Turkey beauty and personal care products market: product type, price range, consumer group and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Turkey beauty and personal care products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Turkey beauty and personal care products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Turkey Beauty and Personal Care Products Market – Product Type Analysis
Turkey Beauty and Personal Care Products Market – Price Range Analysis
Turkey Beauty and Personal Care Products Market – Consumer Group Analysis
Turkey Beauty and Personal Care Products Market – Distribution Channel Analysis
Key Players and Market Share
– L’Oreal S.A.
– The Procter & Gamble Company (P&G)
– Unilever PLC
– Beiersdorf AG
– Yves Rocher sa
– Natura & Co
– Colgate-Palmolive Company
– Tanalize Kosmetik AS
– Evyap Sabun Yag Gliserin San ve Tic A.S.
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Turkey Beauty and Personal Care Products Market 2019-2029
Chart Turkey Beauty and Personal Care Products Market, Net Growth, 2019-2029
Chart Turkey Beauty and Personal Care Products Market, Growth Rates, 2019-2029
Table Turkey Beauty and Personal Care Products Market by Product Type, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Product Type, 2019-2029
Table Turkey Beauty and Personal Care Products Market by Price Range, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Price Range, CAGR Historic and Forecast, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Price Range, 2019-2029
Table Turkey Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Consumer Group, CAGR Historic and Forecast, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Consumer Group, 2019-2029
Table Turkey Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Turkey Beauty and Personal Care Products Market by Distribution Channel, 2019-2029
Table Turkey Beauty and Personal Care Products Market Share (%), by Companies, 2019-2023
Chart Turkey Beauty and Personal Care Products Market, by Companies, 2023
Table Turkey Beauty and Personal Care Products Market Share (%), by Brands, 2019-2023
Chart Turkey Beauty and Personal Care Products Market, by Brands, 2023
Table Turkey – Population (Millions) and Forecast
Table Turkey – Consumer Price Index (CPI) and Forecast
Table Turkey – Gross Domestic Product and Forecast
Table Turkey Beauty and Personal Care Products Market: Spend as a Proportion of GDP (%)
Table Turkey Beauty and Personal Care Products Market: Consumption per Capita (Population)
Companies Mentioned
L’Oreal S.A.
The Procter & Gamble Company (P&G)
Unilever PLC
Beiersdorf AG
Yves Rocher sa
Natura & Co
Colgate-Palmolive Company
Tanalize Kosmetik AS
Evyap Sabun Yag Gliserin San ve Tic A.S.
Henkel AG & Co. KGaA
Kenvue Inc.
Haleon plc
ERKUL KOZMETIK SAN. VE TIC. A.S.
Kopas Kozmetik Pazarlama Ve Sanayi A.S.
The Estee Lauder Companies Inc.
Wella AG
Hunca Kozmetik Sanayii AS
Tokai Corporation
Kiko S.P.A.
Eczacibasi Holding AS
Amway Corporation
Coty Inc.
Oriflame Cosmetics S.A.
Biota Bitkisel Ilac ve Kozmetik Laboratuvarlari AS
Reckitt Benckiser Group plc (RB)
Dalan Kimya Endustri A.S.
Bayer AG