Saudi Arabia Air Freshener Market 2025

The Saudi Arabia air freshener market is poised for steady growth, with an expected increase of USD 59.7 million, reflecting a CAGR of approximately 6% from 2025 to 2030. Saudi Arabia’s air freshener market is experiencing robust growth, fueled by a rising middle class and a growing focus on home hygiene and wellness. With a young and affluent population, consumers in cities like Riyadh and Jeddah are increasingly concerned with creating a fresh and healthy living environment, driving demand for air fresheners. Additionally, the market is benefiting from rising urbanization, where indoor air quality and cleanliness are becoming a priority. As environmental awareness grows, there is also a shift toward natural and eco-friendly air fresheners, further shaping market dynamics.

Focused on delivering actionable insights, this report explores the Saudi Arabia air freshener market, analyzing historical performance from 2020 to 2024 and providing forecasts up to 2030. It assesses market size, growth dynamics, and segment-specific trends, highlighting the factors driving change in the industry. By breaking down the market into product type, packaging type and distribution channel, the report equips decision-makers with a clear understanding of the competitive landscape and growth potential.

Market Segmentation

The following outlines the segmentation of the Saudi Arabia air freshener market:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others

The air freshener market in the Saudi Arabia is segmented by product type, packaging type and distribution channel. The categorization of the market by product type includes candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others.

Competitive Landscape

The market features leading players such as The Procter & Gamble Company (P&G), Saudi Industrial Detergents Company, S.T. CORPORATION, S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Henkel AG & Co. KGaA, Evyap Sabun Yag Gliserin San ve Tic A.S., Eureka Hellas S.A. and Bath & Body Works Inc.

This report delivers an in-depth examination of leading companies in the air freshener sector, analyzing their performance from 2020 to 2024. The results indicate changes in market share, emphasizing both established leaders and new entrants.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Saudi Arabia air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Saudi Arabia air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Saudi Arabia air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Saudi Arabia air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Saudi Arabia Air Freshener Market – Product Type Analysis
Saudi Arabia Air Freshener Market – Packaging Type Analysis
Saudi Arabia Air Freshener Market – Distribution Channel Analysis
Company Shares Analysis
The Procter & Gamble Company (P&G)
Saudi Industrial Detergents Company
S.T. CORPORATION
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Henkel AG & Co. KGaA
Evyap Sabun Yag Gliserin San ve Tic A.S.
Eureka Hellas S.A.
Bath & Body Works, Inc.
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Saudi Arabia Air Freshener Market 2020-2030
Chart Saudi Arabia Air Freshener Market, Net Growth, 2020-2030
Chart Saudi Arabia Air Freshener Market, Growth Rates, 2020-2030
Table Saudi Arabia Air Freshener Market by Product Type, 2020-2030
Chart Saudi Arabia Air Freshener Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Air Freshener Market by Product Type, 2020-2030
Table Saudi Arabia Air Freshener Market by Packaging Type, 2020-2030
Chart Saudi Arabia Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Air Freshener Market by Packaging Type, 2020-2030
Table Saudi Arabia Air Freshener Market by Distribution Channel, 2020-2030
Chart Saudi Arabia Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Saudi Arabia Air Freshener Market by Distribution Channel, 2020-2030
Table Saudi Arabia Air Freshener Market Share (%), by Companies, 2020-2024
Chart Saudi Arabia Air Freshener Market, by Companies, 2024
Table Saudi Arabia Air Freshener Market Share (%), by Brands, 2020-2024
Chart Saudi Arabia Air Freshener Market, by Brands, 2024
Table Saudi Arabia – Population (Millions) and Forecast
Table Saudi Arabia – Consumer Price Index (CPI) and Forecast
Table Saudi Arabia – Gross Domestic Product and Forecast
Table Saudi Arabia Air Freshener Market: Spend as a Proportion of GDP (%)
Table Saudi Arabia Air Freshener Market: Consumption per Capita (Population)

Companies Mentioned

The Procter & Gamble Company (P&G)
Saudi Industrial Detergents Company
S.T. CORPORATION
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Henkel AG & Co. KGaA
Evyap Sabun Yag Gliserin San ve Tic A.S.
Eureka Hellas S.A.
Bath & Body Works, Inc.