Expected to see substantial growth, the Morocco wine market is anticipated to move from USD 791.3 million in 2023 to USD 1,084.9 million by 2029, corresponding to a CAGR of 5.4%. Morocco’s wine market is expanding, driven by rising disposable incomes and shifting drinking habits. Urbanization and an expanding middle class are leading to increased demand for wine, particularly among younger consumers who view wine as a sophisticated and fashionable alternative to traditional spirits. Additionally, the country’s long history of wine production is being leveraged to boost both local and export markets. Wine tourism is also growing, with an increasing number of visitors exploring Morocco’s wine regions, particularly in the Meknes and Fes areas, further bolstering the local market.
The report delivers an in-depth analysis of the Morocco wine industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, pricing, packaging and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the wine market.
Market Segmentation
The following outlines the segmentation of the Morocco wine market:
Product type: fortified wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), non-alcoholic wine
Pricing: mass, mid-priced, premium
Packaging: glass, metal, others
Distribution channel: convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, others
The wine market in Morocco is segmented across product type, pricing, packaging and distribution channel. In terms of product type, the market is segmented into fortified wine, sparkling wine (champagne, others), still wine (still red wine, still rosé wine, still white wine), and non-alcoholic wine. Pricing categories include mass, mid-priced, and premium. Packaging segments are categorized into glass, metal, and others. Distribution channel segmentation includes convenience stores, supermarkets and hypermarkets, food and drinks stores, grocery stores, bars and HoReCa, and others.
Competitive Landscape
Top players featured in the Morocco wine market study include Les Celliers De Meknes SA, La Ferme Rouge SARL, Groupe Kabbaj, GRIGER Distribution SARL, Ebertec SA, Castel Group and Bacardi Limited. This report delivers an in-depth examination of leading companies in the wine sector, analyzing their performance from 2019 to 2023. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Morocco wine market.
Gain in-depth analysis and forecasts for the key segments of the Morocco wine market: product type, pricing, packaging and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Morocco wine market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Morocco wine market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Morocco Wine Market – Product Type Analysis
Morocco Wine Market – Pricing Analysis
Morocco Wine Market – Packaging Analysis
Morocco Wine Market – Distribution Channel Analysis
Key Players and Market Share
– Les Celliers De Meknes SA
– La Ferme Rouge SARL
– Groupe Kabbaj
– GRIGER Distribution SARL
– Ebertec SA
– Castel Group
– Bacardi Limited
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Morocco Wine Market 2019-2029
Chart Morocco Wine Market, Net Growth, 2019-2029
Chart Morocco Wine Market, Growth Rates, 2019-2029
Table Morocco Wine Market by Product Type, 2019-2029
Chart Morocco Wine Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Morocco Wine Market by Product Type, 2019-2029
Table Morocco Wine Market by Pricing, 2019-2029
Chart Morocco Wine Market by Pricing, CAGR Historic and Forecast, 2019-2029
Chart Morocco Wine Market by Pricing, 2019-2029
Table Morocco Wine Market by Packaging, 2019-2029
Chart Morocco Wine Market by Packaging, CAGR Historic and Forecast, 2019-2029
Chart Morocco Wine Market by Packaging, 2019-2029
Table Morocco Wine Market by Distribution Channel, 2019-2029
Chart Morocco Wine Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Morocco Wine Market by Distribution Channel, 2019-2029
Table Morocco Wine Market Share (%), by Companies, 2019-2023
Chart Morocco Wine Market, by Companies, 2023
Table Morocco Wine Market Share (%), by Brands, 2019-2023
Chart Morocco Wine Market, by Brands, 2023
Table Morocco – Population (Millions) and Forecast
Table Morocco – Consumer Price Index (CPI) and Forecast
Table Morocco – Gross Domestic Product and Forecast
Table Morocco Wine Market: Spend as a Proportion of GDP (%)
Table Morocco Wine Market: Consumption per Capita (Population)
Companies Mentioned
Les Celliers De Meknes SA
La Ferme Rouge SARL
Groupe Kabbaj
GRIGER Distribution SARL
Ebertec SA
Castel Group
Bacardi Limited