The India air freshener market is poised for steady growth, with an expected increase of USD 77.4 million, reflecting a compound annual growth rate (CAGR) of approximately 5.8% from 2024 to 2029. India’s air freshener market is growing, fueled by a combination of rising disposable incomes and a greater awareness of hygiene and wellness. Consumers in urban areas, particularly in metros like Mumbai, Delhi, and Bengaluru, are increasingly investing in air care products to improve indoor air quality and create pleasant home environments. Additionally, the growing trend of home decor and the preference for pleasant fragrances are driving the demand for air fresheners.
The report delivers an in-depth analysis of the India air freshener industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, packaging type and distribution channel. By offering this detailed analysis, the report assists in uncovering the untapped potential of the air freshener market.
Market Segmentation
The following outlines the segmentation of the India air freshener market:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, others
The air freshener market in India is segmented across product type, packaging type and distribution channel. By product type, the market features candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, aerosol air fresheners, and others. Packaging type categories include flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, grocery stores, e-commerce, and others.
Competitive Landscape
Key players dominating the air freshener market include TTK Healthcare Ltd., The Procter & Gamble Company (P&G), Reckitt Benckiser Group plc (RB), Raymond Ltd., Godrej Group, Dabur India Limited and Balev Corporation. This report delivers an in-depth examination of leading companies in the air freshener sector, analyzing their performance from 2019 to 2023. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the India air freshener market.
Gain in-depth analysis and forecasts for the key segments of the India air freshener market: product type, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the India air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the India air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
India Air Freshener Market – Product Type Analysis
India Air Freshener Market – Packaging Type Analysis
India Air Freshener Market – Distribution Channel Analysis
Key Players and Market Share
– TTK Healthcare Ltd.
– The Procter & Gamble Company (P&G)
– Reckitt Benckiser Group plc (RB)
– Raymond Ltd.
– Godrej Group
– Dabur India Limited
– Balev Corporation
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table India Air Freshener Market 2019-2029
Chart India Air Freshener Market, Net Growth, 2019-2029
Chart India Air Freshener Market, Growth Rates, 2019-2029
Table India Air Freshener Market by Product Type, 2019-2029
Chart India Air Freshener Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart India Air Freshener Market by Product Type, 2019-2029
Table India Air Freshener Market by Packaging Type, 2019-2029
Chart India Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart India Air Freshener Market by Packaging Type, 2019-2029
Table India Air Freshener Market by Distribution Channel, 2019-2029
Chart India Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart India Air Freshener Market by Distribution Channel, 2019-2029
Table India Air Freshener Market Share (%), by Companies, 2019-2023
Chart India Air Freshener Market, by Companies, 2023
Table India Air Freshener Market Share (%), by Brands, 2019-2023
Chart India Air Freshener Market, by Brands, 2023
Table India – Population (Millions) and Forecast
Table India – Consumer Price Index (CPI) and Forecast
Table India – Gross Domestic Product and Forecast
Table India Air Freshener Market: Spend as a Proportion of GDP (%)
Table India Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
TTK Healthcare Ltd.
The Procter & Gamble Company (P&G)
Reckitt Benckiser Group plc (RB)
Raymond Ltd.
Godrej Group
Dabur India Limited
Balev Corporation