The latest estimates indicate that the Europe air freshener market is expected to experience modest growth, with an incremental increase of USD 1.5 billion. This growth is projected to occur at a compound annual growth rate (CAGR) of approximately 4.5% during the forecast period from 2024 to 2029. In Europe, the demand for air fresheners is driven by increasing consumer awareness of home hygiene and wellness. The rise in eco-consciousness is steering demand toward natural and sustainable products, such as those made from plant-based ingredients. Additionally, the growing trend of home decoration and ambiance, particularly in countries like France and Italy, has further fueled the market for air fresheners as part of a broader home care lifestyle. Strong competition and innovation in scent variety also contribute to the market’s expansion, with brands continuously releasing new, unique fragrances.
The report delivers an in-depth analysis of the Europe air freshener industry, offering extensive market data such as historical market size, growth trajectories, and forward-looking projections. It thoroughly examines key market categories and subcategories, emphasizing critical elements like product type, packaging type, distribution channel and country. By offering this detailed analysis, the report assists in uncovering the untapped potential of the air freshener market.
Market Segmentation
The following outlines the segmentation of the Europe air freshener market:
Product type: candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, others
Packaging type: flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, others
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, others
Country: France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, others
The Europe air freshener market is segmented by product type, packaging type, distribution channel and country. In terms of product type, the market is segmented into candle air fresheners, car air fresheners, electric air fresheners, gel air fresheners, liquid air fresheners, aerosol air fresheners, and others. Packaging type segments are divided into flexible packaging, glass bottles, metal tins and cans, paper containers, rigid plastic containers, and others. Distribution channel segments are categorized into convenience stores, supermarkets and hypermarkets, discounters, grocery stores, department stores, e-commerce, and others. Geographically, the market encompasses France, Germany, Italy, Netherlands, Poland, Russia, Spain, Turkey, United Kingdom, and others.
Competitive Landscape
The air freshener market remains highly competitive, with major players including Werner & Mertz GmbH, The Procter & Gamble Company (P&G), S. C. Johnson & Son Inc., Reckitt Benckiser Group plc (RB), Paglieri S.p.A., Newell Brands Inc. (NWL), MTS Group, M S George Limited, Julius Samann Ltd, Hugworld International Distributions SL, Henkel AG & Co. KGaA, Grupo Ac Marca SL, Energizer Holdings Inc., Devineau SAS, Bolsius International BV and 151 Products Ltd.
This report delivers an in-depth examination of leading companies in the air freshener sector, analyzing their performance from 2019 to 2023. The results indicate changes in market share, emphasizing both established leaders and new entrants.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Europe air freshener market.
Gain in-depth analysis and forecasts for the key segments of the Europe air freshener market: product type, packaging type, distribution channel and country.
Gain deep insights into the dynamics of the Europe air freshener market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Europe air freshener market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Europe Air Freshener Market – Product Type Analysis
Europe Air Freshener Market – Packaging Type Analysis
Europe Air Freshener Market – Distribution Channel Analysis
Europe Air Freshener Market – Country Analysis
Key Players and Market Share
– Werner & Mertz GmbH
– The Procter & Gamble Company (P&G)
– S. C. Johnson & Son, Inc.
– Reckitt Benckiser Group plc (RB)
– Paglieri S.p.A.
– Newell Brands Inc. (NWL)
– MTS Group
– M S George Limited
– Julius Samann Ltd
…
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Europe Air Freshener Market 2019-2029
Chart Europe Air Freshener Market, Net Growth, 2019-2029
Chart Europe Air Freshener Market, Growth Rates, 2019-2029
Table Europe Air Freshener Market by Product Type, 2019-2029
Chart Europe Air Freshener Market by Product Type, CAGR Historic and Forecast, 2019-2029
Chart Europe Air Freshener Market by Product Type, 2019-2029
Table Europe Air Freshener Market by Packaging Type, 2019-2029
Chart Europe Air Freshener Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart Europe Air Freshener Market by Packaging Type, 2019-2029
Table Europe Air Freshener Market by Distribution Channel, 2019-2029
Chart Europe Air Freshener Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Europe Air Freshener Market by Distribution Channel, 2019-2029
Table Europe Air Freshener Market by Country, 2019-2029
Chart Europe Air Freshener Market by Country, CAGR Historic and Forecast, 2019-2029
Chart Europe Air Freshener Market by Country, 2019-2029
Table Europe Air Freshener Market Share (%), by Companies, 2019-2023
Chart Europe Air Freshener Market, by Companies, 2023
Table Europe Air Freshener Market Share (%), by Brands, 2019-2023
Chart Europe Air Freshener Market, by Brands, 2023
Table Europe – Population (Millions) and Forecast
Table Europe – Consumer Price Index (CPI) and Forecast
Table Europe – Gross Domestic Product and Forecast
Table Europe Air Freshener Market: Spend as a Proportion of GDP (%)
Table Europe Air Freshener Market: Consumption per Capita (Population)
Companies Mentioned
Werner & Mertz GmbH
The Procter & Gamble Company (P&G)
S. C. Johnson & Son, Inc.
Reckitt Benckiser Group plc (RB)
Paglieri S.p.A.
Newell Brands Inc. (NWL)
MTS Group
M S George Limited
Julius Samann Ltd
Hugworld International Distributions SL
Henkel AG & Co. KGaA
Grupo Ac Marca SL
Energizer Holdings, Inc.
Devineau SAS
Bolsius International BV
151 Products Ltd.