Projections for the Kenya alcoholic beverages market suggest a promising growth trajectory, with an anticipated rise of USD 5.8 billion and a compound annual growth rate (CAGR) nearing 9.3% over the next five years. Kenya’s alcoholic beverages market is expanding as rising disposable incomes and an increasingly youthful population fuel demand for beer and spirits. The craft beer movement is gaining traction, and international premium spirits are becoming more popular. Additionally, the rise in socializing and consumption of alcohol in urban areas, alongside growing tourism, is helping to diversify the market.
This report presents a detailed overview of the Kenya alcoholic beverages industry, including key data on historical market size, growth rates, and future trends. It offers an in-depth analysis of different market segments, paying close attention to factors like product, packaging type and distribution channel. This detailed analysis supports the identification of growth opportunities within the alcoholic beverages industry.
Market Segmentation
The Kenya alcoholic beverages market is structured as follows:
Product: beer, cider/perry, RTDs, spirits, wine
Packaging type: glass bottles, metal cans, others
Distribution channel: supermarkets and hypermarkets, food & drinks specialty stores, grocery stores, bars & HoReCa, e-commerce, others
The alcoholic beverages market in Kenya is segmented across product, packaging type and distribution channel. By product, it includes beer, cider/perry, RTDs, spirits, and wine. Packaging type categories include glass bottles, metal cans, and others. Distribution channel segments consist of supermarkets and hypermarkets, food & drinks specialty stores, grocery stores, bars & HoReCa, e-commerce, and others.
Competitive Landscape
The report highlights leading companies in the alcoholic beverages market, including Keroche Breweries Ltd., Heineken N.V., Diageo plc and AB InBev. The report provides a detailed assessment of prominent companies within the alcoholic beverages market, tracking their performance from 2019 to 2023. Insights reveal fluctuations in market share, highlighting both veteran leaders and emerging players.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Kenya alcoholic beverages market.
Gain in-depth analysis and forecasts for the key segments of the Kenya alcoholic beverages market: product, packaging type and distribution channel.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Kenya alcoholic beverages market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Kenya alcoholic beverages market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
A single unlimited user license within the same organization, with no additional charges for extra users.
Table of Contents
TABLE OF CONTENTS
Key Findings
Report Scope
Research Methodology
Market Overview
Kenya Alcoholic Beverages Market – Product Analysis
Kenya Alcoholic Beverages Market – Packaging Type Analysis
Kenya Alcoholic Beverages Market – Distribution Channel Analysis
Key Players and Market Share
– Keroche Breweries Ltd.
– Heineken N.V.
– Diageo plc
– AB InBev
Macroeconomic Data and Forecast
Disclaimer
FIGURES AND TABLES
Table Kenya Alcoholic Beverages Market 2019-2029
Chart Kenya Alcoholic Beverages Market, Net Growth, 2019-2029
Chart Kenya Alcoholic Beverages Market, Growth Rates, 2019-2029
Table Kenya Alcoholic Beverages Market by Product, 2019-2029
Chart Kenya Alcoholic Beverages Market by Product, CAGR Historic and Forecast, 2019-2029
Chart Kenya Alcoholic Beverages Market by Product, 2019-2029
Table Kenya Alcoholic Beverages Market by Packaging Type, 2019-2029
Chart Kenya Alcoholic Beverages Market by Packaging Type, CAGR Historic and Forecast, 2019-2029
Chart Kenya Alcoholic Beverages Market by Packaging Type, 2019-2029
Table Kenya Alcoholic Beverages Market by Distribution Channel, 2019-2029
Chart Kenya Alcoholic Beverages Market by Distribution Channel, CAGR Historic and Forecast, 2019-2029
Chart Kenya Alcoholic Beverages Market by Distribution Channel, 2019-2029
Table Kenya Alcoholic Beverages Market Share (%), by Companies, 2019-2023
Chart Kenya Alcoholic Beverages Market, by Companies, 2023
Table Kenya Alcoholic Beverages Market Share (%), by Brands, 2019-2023
Chart Kenya Alcoholic Beverages Market, by Brands, 2023
Table Kenya – Population (Millions) and Forecast
Table Kenya – Consumer Price Index (CPI) and Forecast
Table Kenya – Gross Domestic Product and Forecast
Table Kenya Alcoholic Beverages Market: Spend as a Proportion of GDP (%)
Table Kenya Alcoholic Beverages Market: Consumption per Capita (Population)
Companies Mentioned
Keroche Breweries Ltd.
Heineken N.V.
Diageo plc
AB InBev