Feminine hygiene products, which include tampons, sanitary pads, feminine wipes and menstrual cups, are indispensable tools for managing menstruation and related functions. These products are designed to address the specific needs of women during their menstrual cycles, contributing to their overall health and well-being. Effective menstrual hygiene management is essential, as it significantly impacts women’s physical health, mental well-being, and social participation. By providing access to high-quality feminine hygiene products, we not only support women’s health but also promote their empowerment and active participation in society, driving forward broader economic and social benefits. According to the latest estimates, the feminine hygiene products market in Ghana is set to achieve an incremental growth of USD 4.0 million, accelerating at a CAGR of almost 11.6% during the forecast period 2024-2029. Increasing awareness about menstrual health and hygiene is a major driver. Educational campaigns and initiatives by governments and non-governmental organizations (NGOs) have been pivotal in spreading knowledge about the importance of using proper menstrual products. This has led to a rise in the adoption of these products, especially in urban areas.
The report provides a comprehensive analysis of the Ghana feminine hygiene products industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the feminine hygiene products sector.
Market Segmentation
The segmentation of the feminine hygiene products market in Ghana is outlined below:
Product: feminine wipes, pads, pantyliners, tampons
Distribution channel: convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, others
The Ghana feminine hygiene products market is segmented on the basis of product, and distribution channel. On the basis of product, the feminine hygiene products market in Ghana has been segmented into feminine wipes, pads, pantyliners, and tampons. By distribution channel, the feminine hygiene products market in Ghana has been segmented into convenience stores, supermarkets and hypermarkets, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
Top players covered in Ghana Feminine Hygiene Products Market Study are The Procter & Gamble Company (P&G), Sanita Consumer Products Ltd. (INDEVCO Group), Lexta Ghana Limited, Kimberly-Clark Corporation, Guangzhou Sunda International Trading Co. Ltd., Ernest Acheampong Ent Ltd.
The report offers a comprehensive review of the Ghana feminine hygiene products market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Ghana feminine hygiene products market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Ghana feminine hygiene products market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Ghana feminine hygiene products market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewGhana feminine hygiene products market – product analysis
Ghana feminine hygiene products market – distribution channel analysis
Key players and market share
– The Procter & Gamble Company (P&G)
– Sanita Consumer Products Ltd. (INDEVCO Group)
– Lexta Ghana Limited
– Kimberly-Clark Corporation
– Guangzhou Sunda International Trading Co., Ltd.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Ghana feminine hygiene products market 2019-2029
Chart Ghana feminine hygiene products market, net growth, 2019-2029
Chart Ghana feminine hygiene products market, growth rates, 2019-2029
Table Ghana feminine hygiene products market by product, 2019-2029
Chart Ghana feminine hygiene products market by product, CAGR historic and forecast, 2019-2029
Chart Ghana feminine hygiene products market by product, 2019-2029
Table Ghana feminine hygiene products market by distribution channel, 2019-2029
Chart Ghana feminine hygiene products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Ghana feminine hygiene products market by distribution channel, 2019-2029
Table Ghana feminine hygiene products market share (%), by companies, 2019-2023
Chart Ghana feminine hygiene products market, by companies, 2023
Table Ghana feminine hygiene products market share (%), by brands, 2019-2023
Chart Ghana feminine hygiene products market, by brands, 2023
Table Ghana – population (millions) and forecast
Table Ghana – consumer price index (CPI) and forecast
Table Ghana – gross domestic product and forecast
Table Ghana feminine hygiene products market: spend as a proportion of GDP (%)
Table Ghana feminine hygiene products market: consumption per capita (population)