Feminine hygiene products are integral to women’s daily health management, particularly during their menstrual cycle. These products, including tampons, sanitary pads, feminine wipes and menstrual cups, are specifically engineered to manage menstruation, vaginal discharge, and related physiological functions. The availability and proper use of these products are vital, as they play a significant role in enhancing women’s health, comfort, and overall well-being. Furthermore, effective menstrual hygiene management promotes educational attendance and workplace productivity, underscoring its importance in the broader context of gender equality and economic development. According to the latest estimates, the feminine hygiene products in Brazil market size is expected to increase from USD 836 million in 2023 to USD 1,040 million by 2029, garnering a CAGR of 3.7% over the evaluated period. Increasing awareness about menstrual health and hygiene indeed plays a crucial role in driving the adoption of proper menstrual products. Educational campaigns and initiatives by governments and non-governmental organizations (NGOs) have been instrumental in raising awareness about the importance of using appropriate menstrual products. These efforts have contributed significantly to increasing the adoption rates, particularly in urban areas where access to information and products is more readily available.
By promoting knowledge about menstrual health, these campaigns help reduce stigma and empower individuals to make informed choices about their menstrual hygiene. This holistic approach not only enhances personal health and well-being but also contributes to broader societal benefits by promoting gender equity and supporting women’s health initiatives globally.
The report provides a comprehensive analysis of the Brazil feminine hygiene products industry, presenting detailed market data including historical market size, growth rates, and future forecasts. It offers an in-depth examination of various market categories and subcategories, with a particular focus on key factors such as product, and distribution channel. The insights gained from this evaluation help reveal the growth potential within the feminine hygiene products sector.
Market Segmentation
The segmentation of the feminine hygiene products market in Brazil is outlined below:
Product: feminine wipes, pads, pantyliners, tampons
Distribution channel: convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, others
The Brazil feminine hygiene products market is segmented on the basis of product, and distribution channel. By product, the feminine hygiene products market in Brazil has been segmented into feminine wipes, pads, pantyliners, and tampons. Based upon distribution channel, the feminine hygiene products market in Brazil is categorized into convenience stores, supermarkets and hypermarkets, discounters, small grocery stores, health and beauty stores, e-commerce, and others.
Competitive Landscape
Top players covered in Brazil Feminine Hygiene Products Market Study are The Procter & Gamble Company (P&G), Kimberly-Clark Corporation, Kenvue Inc., Ever Green Industria e Comercio Ltda., Empresas CMPC S.A. (Softys S.A.), Daio Paper Corporation.
The report offers a comprehensive review of the Brazil feminine hygiene products market, focusing on key players’ performance over the 2019-2023 period. The information highlights shifts in market share, identifying both established market leaders and emerging players. By utilizing this data, businesses can enhance their competitive positioning, refining their strategies to better navigate a competitive and evolving market landscape.
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Obtain precise statistical data and forecasts for the Brazil feminine hygiene products market.
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Gain deep insights into the dynamics of the Brazil feminine hygiene products market.
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Anticipate the future trajectory of the Brazil feminine hygiene products market with informed projections.
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Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewBrazil feminine hygiene products market – product analysis
Brazil feminine hygiene products market – distribution channel analysis
Key players and market share
– The Procter & Gamble Company (P&G)
– Kimberly-Clark Corporation
– Kenvue Inc.
– Ever Green Industria e Comercio Ltda.
– Empresas CMPC S.A. (Softys S.A.)
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Brazil feminine hygiene products market 2019-2029
Chart Brazil feminine hygiene products market, net growth, 2019-2029
Chart Brazil feminine hygiene products market, growth rates, 2019-2029
Table Brazil feminine hygiene products market by product, 2019-2029
Chart Brazil feminine hygiene products market by product, CAGR historic and forecast, 2019-2029
Chart Brazil feminine hygiene products market by product, 2019-2029
Table Brazil feminine hygiene products market by distribution channel, 2019-2029
Chart Brazil feminine hygiene products market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Brazil feminine hygiene products market by distribution channel, 2019-2029
Table Brazil feminine hygiene products market share (%), by companies, 2019-2023
Chart Brazil feminine hygiene products market, by companies, 2023
Table Brazil feminine hygiene products market share (%), by brands, 2019-2023
Chart Brazil feminine hygiene products market, by brands, 2023
Table Brazil – population (millions) and forecast
Table Brazil – consumer price index (CPI) and forecast
Table Brazil – gross domestic product and forecast
Table Brazil feminine hygiene products market: spend as a proportion of GDP (%)
Table Brazil feminine hygiene products market: consumption per capita (population)