Netherlands Toys and Games Market 2025

The Netherlands toys and games market is expected to see a slight increase of USD 1.0 billion, translating to a CAGR of about 4% from 2025 to 2030. The Netherlands’ toys and games market is driven by increasing demand for eco-friendly and educational toys, while licensed toys remain popular. The video games market is growing steadily, with mobile gaming leading the way, supported by high internet penetration and strong digital infrastructure.

Providing a strategic perspective on the Netherlands toys and games market, this report analyzes historical trends from 2020 to 2024 and forecasts market developments through 2030. It delves into market size, growth rates, and segment-level insights, uncovering the forces shaping the industry’s future. By examining product and distribution channel, the report delivers a robust framework for understanding market dynamics and identifying pathways for growth.

Market Segmentation

The Netherlands toys and games market is classified into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in the Netherlands is segmented by product and distribution channel. In terms of product, the market is segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segments are divided into supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

The toys and games market is characterized by dominance from key players such as VTech Holdings Limited, Van der Meulen B.V., Ubisoft Entertainment SA, The Walt Disney Company, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Spin Master Ltd., Sony Corporation, Simba Dickie Group, Ravensburger AG, Nintendo Co. Ltd., Niantic Inc., Microsoft Corp., MGA Entertainment Inc., Meta Platforms Inc., Mattel Inc., LEGO Group, Krafton Inc., Konami Group Corporation, Jumbo Nederland B.V., Identity Games International B.V., Hasbro Inc., geobra Brandstatter Stiftung & Co. KG, Epic Games Inc., Electronic Arts Inc., Bandai Namco Holdings Inc. and 999 Games Holding B.V.

This analysis offers a comprehensive overview of the main players in the toys and games market, evaluating their performance trends from 2020 to 2024. Key findings illustrate shifts in market share, identifying both dominant firms and rising competitors.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Netherlands toys and games market.
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Gain deep insights into the dynamics of the Netherlands toys and games market.
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Anticipate the future trajectory of the Netherlands toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Netherlands Toys and Games Market – Product Analysis
Netherlands Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
VTech Holdings Limited
Van der Meulen B.V.
Ubisoft Entertainment SA
The Walt Disney Company
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Spin Master Ltd.
Sony Corporation
Simba Dickie Group
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Netherlands Toys and Games Market 2020-2030
Chart Netherlands Toys and Games Market, Net Growth, 2020-2030
Chart Netherlands Toys and Games Market, Growth Rates, 2020-2030
Table Netherlands Toys and Games Market by Product, 2020-2030
Chart Netherlands Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Netherlands Toys and Games Market by Product, 2020-2030
Table Netherlands Toys and Games Market by Distribution Channel, 2020-2030
Chart Netherlands Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Netherlands Toys and Games Market by Distribution Channel, 2020-2030
Table Netherlands Toys and Games Market Share (%), by Companies, 2020-2024
Chart Netherlands Toys and Games Market, by Companies, 2024
Table Netherlands Toys and Games Market Share (%), by Brands, 2020-2024
Chart Netherlands Toys and Games Market, by Brands, 2024
Table Netherlands – Population (Millions) and Forecast
Table Netherlands – Consumer Price Index (CPI) and Forecast
Table Netherlands – Gross Domestic Product and Forecast
Table Netherlands Toys and Games Market: Spend as a Proportion of GDP (%)
Table Netherlands Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

VTech Holdings Limited
Van der Meulen B.V.
Ubisoft Entertainment SA
The Walt Disney Company
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Spin Master Ltd.
Sony Corporation
Simba Dickie Group
Ravensburger AG
Nintendo Co., Ltd.
Niantic, Inc.
Microsoft Corp.
MGA Entertainment, Inc.
Meta Platforms, Inc.
Mattel, Inc.
LEGO Group
Krafton, Inc.
Konami Group Corporation
Jumbo Nederland B.V.
Identity Games International B.V.
Hasbro, Inc.
geobra Brandstatter Stiftung & Co. KG
Epic Games, Inc.
Electronic Arts, Inc.
Bandai Namco Holdings, Inc.
999 Games Holding B.V.