Australia Toys and Games Market 2025

The Australia toys and games market is expected to experience robust growth, with a projected increase of USD 3.8 billion and a CAGR of approximately 8.2% throughout the forecast period. Australia’s toys and games market is dominated by demand for high-quality, licensed toys and educational products. The video games sector is also strong, with console gaming and mobile gaming gaining traction due to the country’s advanced tech infrastructure and a tech-savvy population.

This report delivers a deep dive into the Australia toys and games market, combining historical performance data from 2020 to 2024 with forward-looking projections through 2030. It uncovers critical insights into market size, growth rates, and key trends, providing a clear view of the industry’s evolution. By breaking down the market across product and distribution channel, the report identifies actionable opportunities for stakeholders to drive growth and outperform competitors.

Market Segmentation

The segmentation of the Australia toys and games market is outlined below:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others

The toys and games market in Australia is segmented based on product and distribution channel. By product, the market includes traditional toys and games (licensed, non-licensed), and video games and consoles. Distribution channel segmentation includes supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.

Competitive Landscape

Key players dominating the toys and games market include VTech Holdings Limited, Ubisoft Entertainment SA, Tencent Holdings Ltd., Take-Two Interactive Software Inc., Sony Corporation, Roblox Corporation, Playrix Entertainment LLC, Nintendo Co. Ltd., Niantic Inc., Microsoft Corp., Mattel Inc., LEGO Group, Hasbro Inc., Epic Games Inc. and Electronic Arts Inc.

This report presents an extensive analysis of major entities in the toys and games market, focusing on their performance from 2020 to 2024. Findings showcase changes in market share, recognizing both long-standing leaders and new challengers.

Why Buy This Report?

Obtain precise statistical data and forecasts for the Australia toys and games market.
Gain in-depth analysis and forecasts for the key segments of the Australia toys and games market: product and distribution channel.
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Gain deep insights into the dynamics of the Australia toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Australia toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
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Table of Contents

TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Australia Toys and Games Market – Product Analysis
Australia Toys and Games Market – Distribution Channel Analysis
Company Shares Analysis
VTech Holdings Limited
Ubisoft Entertainment SA
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Sony Corporation
Roblox Corporation
Playrix Entertainment LLC
Nintendo Co., Ltd.
Niantic, Inc.
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer

FIGURES AND TABLES
Table Australia Toys and Games Market 2020-2030
Chart Australia Toys and Games Market, Net Growth, 2020-2030
Chart Australia Toys and Games Market, Growth Rates, 2020-2030
Table Australia Toys and Games Market by Product, 2020-2030
Chart Australia Toys and Games Market by Product, CAGR Historic and Forecast, 2020-2030
Chart Australia Toys and Games Market by Product, 2020-2030
Table Australia Toys and Games Market by Distribution Channel, 2020-2030
Chart Australia Toys and Games Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Australia Toys and Games Market by Distribution Channel, 2020-2030
Table Australia Toys and Games Market Share (%), by Companies, 2020-2024
Chart Australia Toys and Games Market, by Companies, 2024
Table Australia Toys and Games Market Share (%), by Brands, 2020-2024
Chart Australia Toys and Games Market, by Brands, 2024
Table Australia – Population (Millions) and Forecast
Table Australia – Consumer Price Index (CPI) and Forecast
Table Australia – Gross Domestic Product and Forecast
Table Australia Toys and Games Market: Spend as a Proportion of GDP (%)
Table Australia Toys and Games Market: Consumption per Capita (Population)

Companies Mentioned

VTech Holdings Limited
Ubisoft Entertainment SA
Tencent Holdings Ltd.
Take-Two Interactive Software, Inc.
Sony Corporation
Roblox Corporation
Playrix Entertainment LLC
Nintendo Co., Ltd.
Niantic, Inc.
Microsoft Corp.
Mattel, Inc.
LEGO Group
Hasbro, Inc.
Epic Games, Inc.
Electronic Arts, Inc.