In 2023, the toys and games market in Philippines stood at USD 1,807 million. Recording a CAGR of 8.8% from 2024 to 2029, the worth is projected to reach ~USD 2,997 million by 2029, according to the latest market data. The Philippines’ toys and games market is growing, driven by a young population and increasing consumer spending. Licensed toys and educational products are gaining popularity, while the video games sector, particularly mobile gaming, is experiencing rapid growth due to widespread smartphone use and improved internet infrastructure.
This report provides a thorough assessment of the Philippines toys and games industry, presenting key market data including historical performance, growth trends, and future outlooks. It delves into various market segments and sub-segments, with a focus on important factors like product, and distribution channel. Through this detailed assessment, the report helps uncover the growth potential of the toys and games industry.
Market Segmentation
The toys and games market in Philippines is categorized into the following segments:
Product: traditional toys and games (licensed, non-licensed), video games and consoles
Distribution channel: supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, others
The Philippines toys and games market is segmented on the basis of product, and distribution channel. On the basis of product, the toys and games market in Philippines has been segmented into traditional toys and games (licensed, non-licensed), and video games and consoles. By distribution channel, the toys and games market in Philippines has been segmented into supermarkets and hypermarkets, electronics stores, toy stores, e-commerce, and others.
Competitive Landscape
The Philippines toys and games market is highly competitive. As of 2023, the major players in the Philippines toys and games market were VTech Holdings Limited, Valve Corporation, Tomy Company Ltd., Tencent Holdings Ltd., Spin Master Ltd., Roblox Corporation, Nintendo Co. Ltd., NetEase Inc. (Yanxuan), miHoYo Co. Ltd., Microsoft Corp., MGA Entertainment Inc., Meijiaxin Toys Co. Ltd., Mattel Inc., LEGO Group, Krafton Inc., JAKKS Pacific Inc., Hasbro Inc., Garena Interactive Holding Ltd., Funko LLC, Epic Games Inc., ByteDance Ltd., Bandai Namco Holdings Inc.
This report provides a comprehensive analysis of the key players in the Philippines toys and games market, along with their performance from 2019 to 2023. By utilizing this data, businesses can gain a deeper understanding of market dynamics, including shifts in market share, the identification of leading players, and the rise of emerging companies. This information equips firms with a strategic advantage in a competitive landscape, enabling them to refine their market strategies and make informed, long-term decisions.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Philippines toys and games market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Philippines toys and games market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Philippines toys and games market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewPhilippines toys and games market – product analysis
Philippines toys and games market – distribution channel analysis
Key players and market share
– VTech Holdings Limited
– Valve Corporation
– Tomy Company, Ltd.
– Tencent Holdings Ltd.
– Spin Master Ltd.
…
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Philippines toys and games market 2019-2029
Chart Philippines toys and games market, net growth, 2019-2029
Chart Philippines toys and games market, growth rates, 2019-2029
Table Philippines toys and games market by product, 2019-2029
Chart Philippines toys and games market by product, CAGR historic and forecast, 2019-2029
Chart Philippines toys and games market by product, 2019-2029
Table Philippines toys and games market by distribution channel, 2019-2029
Chart Philippines toys and games market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Philippines toys and games market by distribution channel, 2019-2029
Table Philippines toys and games market share (%), by companies, 2019-2023
Chart Philippines toys and games market, by companies, 2023
Table Philippines toys and games market share (%), by brands, 2019-2023
Chart Philippines toys and games market, by brands, 2023
Table Philippines – population (millions) and forecast
Table Philippines – consumer price index (CPI) and forecast
Table Philippines – gross domestic product and forecast
Table Philippines toys and games market: spend as a proportion of GDP (%)
Table Philippines toys and games market: consumption per capita (population)