The Tunisia beer market is set to maintain steady momentum over the medium term, with market value forecast to increase from USD 1.44 billion in 2025 to USD 1.82 billion by 2030, representing a compound annual growth rate of 4.8%. Despite inflationary headwinds and periodic economic volatility, beer consumption in Tunisia has demonstrated notable resilience. This reflects not only stable demand fundamentals but also the entrenched role of beer in everyday social life across segments of the population. For many Tunisians, beer is regarded as an affordable discretionary staple rather than a luxury, which cushions the category against broader downturns in household purchasing power.
Rising inflation and price increases in the on-trade channel, particularly in bars, cafés, and licensed restaurants, are reshaping purchasing behavior. As hospitality venue prices become less accessible to lower- and middle-income consumers, demand is increasingly shifting toward off-trade channels such as supermarkets and convenience outlets, where beer is more competitively priced. This migration in purchasing patterns is also accelerating the rise of economy-tier brands that offer greater volume per dinar. Price sensitivity has emerged as a defining characteristic of the market, compelling brewers to adjust pack sizes, optimize distribution efficiency, and reinforce their presence in modern retail spaces to maintain volume growth.
The expansion of low-cost domestic brands is further reinforcing this shift. Within the economy segment, competitively priced labels have succeeded in capturing market share by addressing the priorities of cost-conscious consumers without significant compromise on taste or quality. These brands benefit from local production advantages, which mitigate import-related costs and currency fluctuations. Their appeal is strongest among young adults and urban consumers facing employment pressures and rising living costs. As economic uncertainty persists, value-focused offerings are expected to retain a central role in sustaining category expansion.
Parallel to affordability trends, Tunisia’s health-conscious consumer segment is beginning to reshape category innovation. Growing awareness of the risks associated with excessive alcohol consumption has spurred interest in non-alcoholic and low-alcohol beer alternatives. Although this segment remains relatively small compared to mainstream lager, it is expanding at a faster pace than the overall market. Improvements in brewing technology and flavor development have enhanced the quality and appeal of alcohol-free variants, encouraging trial among both occasional drinkers and consumers who abstain from alcohol for cultural or personal reasons. Retail visibility has improved, and availability in supermarkets and selected cafés has strengthened category legitimacy.
Non- and low-alcohol beer has yet to reach mass-market penetration in Tunisia, but its long-term growth outlook is reinforced by structural factors. The country’s youthful demographic profile, rising exposure to global wellness trends, and growing availability of premium alcohol-free options suggest that this segment could evolve from niche to mainstream over the forecast period. As inflation moderates and economic stability improves, consumer trade-up behavior may extend to healthier alternatives, creating opportunities for revenue diversification within the beer market. Overall, Tunisia’s beer industry exhibits a dual growth structure—anchored by resilient demand for affordable beer while progressively shaped by evolving attitudes toward health and moderation.
The report offers a comprehensive analysis of the Tunisia beer market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, category and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Report Highlights
In addition to granular market metrics, the report captures the broader structural shifts that define the industry’s trajectory. Using proprietary analysis and cross-referenced economic indicators, it maps the interaction between innovations, policy, and consumption patterns. This enables strategic foresight into future growth zones, disruption risk, and innovation-led differentiation, especially within product-focused and region-specific segments.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The following outlines the segmentation of the Tunisia beer market:
Product type – e.g., dark beer, lager, non/low alcohol beer
Category – e.g., craft, non-craft
Distribution channel – e.g., bars and HoReCa, e-commerce, hypermarkets, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the beer sector in Tunisia, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: AB InBev, Heineken N.V., Societe Frigorifique et Brasserie de Tunis S.A. (SFBT), Societe Nouvelle de Brasserie (SONOBRA SA), etc.
This report delivers comprehensive market share data for key players in the total beer market, complemented by segment-specific analysis for beer, dark beer, wheat beer, lager and non/low-alcoholic beer categories.
Market share analysis covered in the report:
Tunisia beer market share
Tunisia dark beer market share
Tunisia wheat beer market share
Tunisia lager market share
Tunisia non/low-alcoholic beer market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Tunisia beer sector.
Obtain granular insights across key segments, including product type, category and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Tunisia Beer Market – Product Type Analysis
Tunisia Beer Market – Category Analysis
Tunisia Beer Market – Distribution Channel Analysis
Company/Brand Shares Analysis
AB InBev
Heineken N.V.
Societe Frigorifique et Brasserie de Tunis S.A. (SFBT)
Societe Nouvelle de Brasserie (SONOBRA SA)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Tunisia Beer Market Size 2020-2030
Chart Tunisia Beer Market, Net Growth, 2020-2030
Chart Tunisia Beer Market, Growth Rates, 2020-2030
Table Tunisia Beer Market by Product Type, 2020-2030
Chart Tunisia Beer Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Beer Market by Product Type, 2020-2030
Table Tunisia Beer Market by Category, 2020-2030
Chart Tunisia Beer Market by Category, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Beer Market by Category, 2020-2030
Table Tunisia Beer Market by Distribution Channel, 2020-2030
Chart Tunisia Beer Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Tunisia Beer Market by Distribution Channel, 2020-2030
Table Tunisia Beer Market Share (%), by Companies, 2020-2024
Chart Tunisia Beer Market, by Companies, 2024
Table Tunisia Beer Market Share (%), by Brands, 2020-2024
Chart Tunisia Beer Market, by Brands, 2024
Table Tunisia – Population (Millions) and Forecast
Table Tunisia – Consumer Price Index (CPI) and Forecast
Table Tunisia – Gross Domestic Product and Forecast
Table Tunisia Beer Market: Spend as a Proportion of GDP (%)
Table Tunisia Beer Market: Consumption per Capita (Population)
Companies Mentioned
The companies featured in this report include:
AB InBev
Heineken N.V.
Societe Frigorifique et Brasserie de Tunis S.A. (SFBT)
Societe Nouvelle de Brasserie (SONOBRA SA)