Sweden’s ready-to-drink (RTD) alcoholic beverages market is expected to generate approximately USD 28.3 million in incremental value between 2025 and 2030, translating into a compound annual growth rate of around 4.89%. This expansion comes despite a decline in overall volume consumption, as Swedish consumers continue to shift toward lower-alcohol and alcohol-free alternatives. Within a contracting volume environment, spirit-based RTDs remain the largest subcategory, supported by cocktail-inspired formats, higher-quality ingredients and the convenience appeal among urban consumers. Health-oriented segments, including hard seltzers, have helped sustain category relevance, even as broader demand softens.
Underlying consumer dynamics are increasingly shaped by wellness considerations and moderation. Younger demographics, in particular, are reassessing alcohol intake and favouring lighter options that align with healthier lifestyles. At the same time, rising living costs are constraining discretionary spending, weighing on non-essential beverage purchases. These pressures are compounded by Sweden’s stringent regulatory framework governing alcohol sales and advertising, which continues to limit category expansion. Against this backdrop, premiumisation has emerged as a partial counterbalance, with higher-end spirit-based RTDs attracting consumers willing to pay for quality, flavour complexity and ease of consumption.
Distribution remains structurally concentrated, with the state monopoly retailer dominating off-trade sales due to its exclusive rights over beverages above defined alcohol thresholds and its strong positioning around responsible retailing. E-commerce has become the most dynamic channel, offering consumers convenient access to a broader range of products, including non-alcoholic and premium RTDs. While on-trade volumes have edged lower overall, RTDs have gained importance in social and outdoor occasions, where their portability and ready-to-drink format integrate seamlessly into informal consumption settings.
Looking ahead, the market is expected to move toward a gradual and modest recovery, supported by the enduring appeal of convenient, ready-to-consume formats for social and out-of-home occasions. Non-alcoholic RTDs are set to be the most dynamic growth engine, increasingly positioned as inclusive beverages suitable for a wide range of contexts. Hard seltzers are likely to continue expanding, benefiting from preferences for light, refreshing profiles, with locally crafted variants enhancing authenticity and sustainability credentials. Innovation will remain central to maintaining consumer interest, spanning cocktail-inspired flavours, exotic fruit blends and premium alcohol-free propositions, complemented by seasonal and limited-edition launches. As brands place greater emphasis on recyclable, lightweight packaging and narratives around sustainability, craftsmanship and wellbeing, RTDs are expected to retain relevance among younger, urban consumers despite ongoing competition from beer and cider.
The report delivers a comprehensive dataset on the Sweden RTDs market, detailing annual market size and growth rates over the past six years, alongside projections through 2030. It offers an in-depth examination of market segments and subcategories, with a particular focus on evolving trends by product type, packaging type and distribution channel.
Report Highlights
This report presents a comprehensive analysis of the Sweden RTDs market size (in Liters/SEK/USD) from 2020 to 2030. The core dataset includes historical figures and forward-looking projections for both the overall market and its key segments, supplemented by compound annual growth rates (CAGRs) for historical and forecast periods. Segmentation covers product type, packaging type and distribution channel. By comparing historical and projected growth rates, the analysis identifies high-potential segments, enabling data-driven strategic decision-making.
Beyond quantitative indicators, the report provides qualitative insights into emerging market dynamics. Drawing on expert interviews and macroeconomic context, it analyzes the underlying causes of market expansion and contraction. Evolving consumer preferences, and environmental regulations are examined as structural forces shaping the competitive landscape. The report also highlights fast-growing sub-segments and untapped innovation-driven opportunities across the value chain.
A competitive benchmarking section tracks market share movements and brand positioning among key players from 2020 onward. The report maps consolidation trends, share shifts, and differentiation strategies, equipping stakeholders with actionable insights for portfolio optimization and long-term planning.
Market Segmentation
The Sweden RTDs market is categorized into the following segments:
Product type – e.g., low/no alcohol RTDs, malt-based RTDs, spirits-based RTDs, wine-based RTDs, others
Packaging type – e.g., glass bottles, metal cans, others
Distribution channel – e.g., bars and HoReCa, e-commerce, food and drinks stores, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
This report presents market share figures for top companies operating in the RTDs sector in Sweden, highlighting brand reach and competitive footprint. Notable participants include: Accolade Wines Limited, Anora Group Oyj, Bacardi Limited, Carlsberg A/S, Diageo plc, Enjoy Wine & Spirits AB, Halewood International Ltd., J Garcia Carrion S.A., Kronleins Bryggeri AB, Royal Unibrew A/S, Saku Õlletehase AS, Spendrups Bryggeri AB, etc.
This report provides market share data for leading players in the overall RTDs market, as well as in key segments including RTDs, low/no alcohol RTDs, malt-based RTDs, spirits-based RTDs, wine-based RTDs and other RTDs.
Market share analysis covered in the report:
Sweden RTDs market share
Sweden low/no alcohol RTDs market share
Sweden malt-based RTDs market share
Sweden spirits-based RTDs market share
Sweden wine-based RTDs market share
Sweden other RTDs market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Sweden RTDs sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Sweden RTDs Market – Product Type Analysis
Sweden RTDs Market – Packaging Type Analysis
Sweden RTDs Market – Distribution Channel Analysis
Company/Brand Shares Analysis
Accolade Wines Limited
Anora Group Oyj
Bacardi Limited
Carlsberg A/S
Diageo plc
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Sweden RTDs Market Size 2020-2030
Chart Sweden RTDs Market, Net Growth, 2020-2030
Chart Sweden RTDs Market, Growth Rates, 2020-2030
Table Sweden RTDs Market by Product Type, 2020-2030
Chart Sweden RTDs Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden RTDs Market by Product Type, 2020-2030
Table Sweden RTDs Market by Packaging Type, 2020-2030
Chart Sweden RTDs Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Sweden RTDs Market by Packaging Type, 2020-2030
Table Sweden RTDs Market by Distribution Channel, 2020-2030
Chart Sweden RTDs Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Sweden RTDs Market by Distribution Channel, 2020-2030
Table Sweden RTDs Market Share (%), by Companies, 2020-2024
Chart Sweden RTDs Market, by Companies, 2024
Table Sweden RTDs Market Share (%), by Brands, 2020-2024
Chart Sweden RTDs Market, by Brands, 2024
Table Sweden – Population (Millions) and Forecast
Table Sweden – Consumer Price Index (CPI) and Forecast
Table Sweden – Gross Domestic Product and Forecast
Table Sweden RTDs Market: Spend as a Proportion of GDP (%)
Table Sweden RTDs Market: Consumption per Capita (Population)
Companies Mentioned
Key industry players examined in this Sweden RTDs market analysis comprise:
Accolade Wines Limited
Anora Group Oyj
Bacardi Limited
Carlsberg A/S
Diageo plc
Enjoy Wine & Spirits AB
Halewood International Ltd.
J Garcia Carrion S.A.
Kronleins Bryggeri AB
Royal Unibrew A/S
Saku Õlletehase AS
Spendrups Bryggeri AB