Belgium’s ready-to-drink (RTD) alcoholic beverages market is poised to expand by USD 25.4 million between 2025 and 2030, advancing at a compound annual growth rate of 5.5%. Overall volume and value sales are increasing, led by spirit-based RTDs, which continue to dominate the category. Growth is supported by ongoing innovation, frequent new product launches, strategic retail collaborations, and strong brand recognition. Non-alcoholic RTDs represent the most dynamic segment, benefiting from expanding flavour options and cocktail-inspired, alcohol-free offerings. Innovation remains a key driver, including novel flavour cocktails, classic combinations, and nitrogen-infused canned products that enhance texture and appeal.
The market is underpinned by affordability and convenience, with small-pack, low-alcohol RTDs priced below traditional spirits, particularly appealing to younger consumers. Ready-to-drink formats offer portability and immediate consumption, while strategic in-store placement—such as chilled cabinets and impulse areas—improves visibility and accessibility. Innovation aligns with both flavour diversification and the growing non-alcoholic trend, expanding category appeal. Sustainability and portability enhance consumer preference, with canned formats offering lightweight, durable, and recyclable advantages that meet modern lifestyle demands.
Distribution channels are led by supermarkets, benefiting from extensive reach, broad product assortment, and strategic displays. Convenience stores emerge as the most dynamic segment, capturing urban, on-the-go consumers. On-trade consumption remains secondary but retains relevance during large-scale events, festivals, and gatherings where RTDs provide fast, easy-to-serve options. Certain brands are attempting to revive on-trade presence with premium, ready-to-drink cocktails, though retail continues to drive the majority of sales.
Looking forward, overall volume and value are expected to continue rising, fueled by innovation, convenience, and affordability, particularly among younger and budget-conscious consumers. Non-alcoholic RTDs are projected to be the fastest-growing subcategory, supported by rising health consciousness, entry of prominent brands, and expanded availability through key retail channels. Growth will focus on flavour innovation, sustainable packaging, and premium non-alcoholic options. Canned formats are likely to maintain dominance due to portability and recyclability, while glass bottles remain niche. Spirit-flavoured RTDs are expected to appeal to adventurous consumers, with small-pack, eco-conscious formats reinforcing environmental awareness and category relevance.
The report offers a comprehensive analysis of the Belgium RTDs market, delivering detailed insights into market size, historical growth trends over the past six years, and forward-looking projections through 2030. It provides a granular breakdown of the market by product type, packaging type and distribution channel, highlighting key drivers, challenges, and opportunities shaping the industry.
Report Highlights
In addition to market size data, the report also delves into the key factors driving market evolution. Based on industry interviews and authoritative macroeconomic data, the report analyzes the key drivers behind market size fluctuations and outlines future development trends. It integrates insights on innovation, shifts in consumer behavior, and environmental changes to dissect market growth drivers and potential risks. Special focus is placed on high-performing growth areas within sub-markets, as well as opportunities arising from product innovations.
Furthermore, the report delivers a rigorous competitive assessment, tracking market share movements and brand performance among industry participants from 2020 onward. It highlights evolving competitive dynamics, consolidation trends, and granular share shifts, empowering stakeholders to benchmark performance and refine differentiation strategies. These evidence-based insights support targeted investment prioritization and long-term strategic planning.
Market Segmentation
The following outlines the segmentation of the Belgium RTDs market:
Product type – e.g., low/no alcohol RTDs, spirits-based RTDs, wine-based RTDs
Packaging type – e.g., glass bottles, metal cans, others
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, e-commerce, food and drinks stores, forecourts, hypermarkets, small grocery stores, supermarkets, vending, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
The report features market share data for leading players in the RTDs sector in Belgium, offering insights into competitive positioning, brand dominance, and consolidation trends. Key market participants include: A.G. Barr plc, Bacardi Limited, Bodegas y Bebidas, S.A., Brand Captains B.V., Brown-Forman Corporation, Davide Campari-Milano N.V., Diageo plc, Grandes Distilleries de Charleroi S.A., J Garcia Carrion S.A., Neobulles S.A., Nestle S.A., Nolet Distillery B.V., Pernod Ricard Group, S.V.S. La Martiniquaise, The Mocktail Club SRL, Univers Drink S.A., etc.
Market share data is presented for top-performing companies in the overall RTDs sector, as well as for individual segments such as RTDs, spirits-based RTDs, wine-based RTDs and other RTDs, enabling a granular view of competitive dynamics.
Market share analysis covered in the report:
Belgium RTDs market share
Belgium spirits-based RTDs market share
Belgium wine-based RTDs market share
Belgium other RTDs market share
Why Choose This Report?
Access accurate and up-to-date market size data for the Belgium RTDs sector.
Obtain granular insights across key segments, including product type, packaging type and distribution channel.
Understand the underlying market dynamics through expert-driven analysis of growth drivers, barriers, and structural shifts.
Identify attractive investment areas by tracking fast-growing categories and emerging consumption patterns.
Evaluate the competitive landscape to support timing, positioning, and strategic decision-making.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Key Findings
Market Segmentation
Market Overview
Belgium RTDs Market – Product Type Analysis
Belgium RTDs Market – Packaging Type Analysis
Belgium RTDs Market – Distribution Channel Analysis
Company/Brand Shares Analysis
A.G. Barr plc
Bacardi Limited
Bodegas y Bebidas, S.A.
Brand Captains B.V.
Brown-Forman Corporation
…
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Belgium RTDs Market Size 2020-2030
Chart Belgium RTDs Market, Net Growth, 2020-2030
Chart Belgium RTDs Market, Growth Rates, 2020-2030
Table Belgium RTDs Market by Product Type, 2020-2030
Chart Belgium RTDs Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Belgium RTDs Market by Product Type, 2020-2030
Table Belgium RTDs Market by Packaging Type, 2020-2030
Chart Belgium RTDs Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Belgium RTDs Market by Packaging Type, 2020-2030
Table Belgium RTDs Market by Distribution Channel, 2020-2030
Chart Belgium RTDs Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Belgium RTDs Market by Distribution Channel, 2020-2030
Table Belgium RTDs Market Share (%), by Companies, 2020-2024
Chart Belgium RTDs Market, by Companies, 2024
Table Belgium RTDs Market Share (%), by Brands, 2020-2024
Chart Belgium RTDs Market, by Brands, 2024
Table Belgium – Population (Millions) and Forecast
Table Belgium – Consumer Price Index (CPI) and Forecast
Table Belgium – Gross Domestic Product and Forecast
Table Belgium RTDs Market: Spend as a Proportion of GDP (%)
Table Belgium RTDs Market: Consumption per Capita (Population)
Companies Mentioned
This report profiles the following Belgium RTDs companies:
A.G. Barr plc
Bacardi Limited
Bodegas y Bebidas, S.A.
Brand Captains B.V.
Brown-Forman Corporation
Davide Campari-Milano N.V.
Diageo plc
Grandes Distilleries de Charleroi S.A.
J Garcia Carrion S.A.
Neobulles S.A.
Nestle S.A.
Nolet Distillery B.V.
Pernod Ricard Group
S.V.S. La Martiniquaise
The Mocktail Club SRL
Univers Drink S.A.