According to the latest estimates, the beer in Tanzania market size is expected to increase from USD 1,681 million in 2023 to USD 2,535 million by 2029, garnering a CAGR of 7.1% over the evaluated period. The emergence of artisanal breweries has significantly expanded the diversity of flavors within the beer industry. In stark contrast to the predominantly mass-produced beers that previously saturated the market, consumers can now indulge in a multitude of styles, encompassing ales, lagers, and specialty offerings boasting complex aromas and multifaceted flavors. Marketing strategies have also contributed to a transformation in perception, promoting beer as a culinary experience rather than solely an intoxicating beverage. Breweries are crafting unique flavor profiles, utilizing artistic packaging designs, and fostering social spaces to showcase their products. Consequently, beer is increasingly being championed as a complementary beverage to complement culinary experiences, potentially replacing the traditional role of distilled spirits in this regard.
The report offers a comprehensive evaluation of the Tanzania beer market, presenting crucial data on historical market size, growth patterns, and future projections. It provides a thorough breakdown of market segments and sub-segments, with a focus on key variables such as product type, packaging, and distribution channel. This comprehensive evaluation aids in identifying the growth potential within the beer industry.
Market Segmentation
The beer market in Tanzania is classified into the following segments:
Product type: stout, lager
Packaging: glass bottles, aluminum cans, others
Distribution channel: foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, others
The Tanzania beer market is segmented on the basis of product type, packaging, and distribution channel. By product type, the beer market in Tanzania has been segmented into stout, and lager. Based upon packaging, the beer market in Tanzania is categorized into glass bottles, aluminum cans, and others. On the basis of distribution channel, the beer market in Tanzania has been segmented into foodservice channels, convenience stores, supermarkets and hypermarkets, specialty stores, small grocery stores, and others.
Competitive Landscape
The competitive landscape of the market is highly consolidated and dominated by key players such as Diageo plc, AB InBev.
The report presents a detailed analysis of the Tanzania beer market, focusing on the performance of major companies between 2019 and 2023. The data offers valuable insights into market share fluctuations, identifying established leaders and the ascent of new entrants. Such information provides companies with the tools needed to enhance their strategic positioning and remain competitive, even as market conditions evolve.
Why Buy This Report?
Obtain precise statistical data and forecasts for the Tanzania beer market.
Develop region-specific strategies and set strategic priorities based on localized data analysis.
Gain deep insights into the dynamics of the Tanzania beer market.
Identify high-potential investment opportunities by targeting growth sectors and emerging trends.
Anticipate the future trajectory of the Tanzania beer market with informed projections.
Assess the competitive landscape to determine the ideal timing for capitalizing on market opportunities.
Table of Contents
TABLE OF CONTENTS
Key findings
Report scope
Research methodology
Market overviewTanzania beer market – product type analysis
Tanzania beer market – packaging analysis
Tanzania beer market – distribution channel analysis
Key players and market share
– Diageo plc
– AB InBev
Macroeconomic data and forecast
Disclaimer
FIGURES AND TABLES
Table Tanzania beer market 2019-2029
Chart Tanzania beer market, net growth, 2019-2029
Chart Tanzania beer market, growth rates, 2019-2029
Table Tanzania beer market by product type, 2019-2029
Chart Tanzania beer market by product type, CAGR historic and forecast, 2019-2029
Chart Tanzania beer market by product type, 2019-2029
Table Tanzania beer market by packaging, 2019-2029
Chart Tanzania beer market by packaging, CAGR historic and forecast, 2019-2029
Chart Tanzania beer market by packaging, 2019-2029
Table Tanzania beer market by distribution channel, 2019-2029
Chart Tanzania beer market by distribution channel, CAGR historic and forecast, 2019-2029
Chart Tanzania beer market by distribution channel, 2019-2029
Table Tanzania beer market share (%), by companies, 2019-2023
Chart Tanzania beer market, by companies, 2023
Table Tanzania beer market share (%), by brands, 2019-2023
Chart Tanzania beer market, by brands, 2023
Table Tanzania – population (millions) and forecast
Table Tanzania – consumer price index (CPI) and forecast
Table Tanzania – gross domestic product and forecast
Table Tanzania beer market: spend as a proportion of GDP (%)
Table Tanzania beer market: consumption per capita (population)