Guatemala’s RTD tea market is projected to generate an additional USD 20.7 million in value over the five-year period to 2030, translating into a compound annual growth rate of 6.61%. This outlook reflects a phase of steady expansion rather than rapid take-off, with growth increasingly shaped by evolving lifestyle preferences and gradual shifts in beverage consumption. RTD tea is gaining relevance as part of a broader move toward lighter, more balanced drink choices.
Rising demand for healthier and lower-burden beverages is underpinning category development, particularly among younger consumers. As this cohort becomes more influential in shaping demand, RTD tea is increasingly perceived as a middle-ground alternative between juices and carbonated soft drinks, offering refreshment with a comparatively healthier image. This positioning is supporting greater visibility in everyday hydration and casual consumption occasions, helping the category broaden its appeal beyond niche usage.
From a structural perspective, sugar reduction and the reinforcement of herbal cues are strengthening RTD tea’s health credentials, while flavour innovation and emerging functional narratives are adding novelty and encouraging trial. These elements are contributing to a gradual expansion of consumption occasions and frequency, even as overall volumes remain constrained by price sensitivity and entrenched beverage preferences.
Looking ahead, growth is likely to be driven by the deeper integration of health and lifestyle messaging, more experiential communication targeted at younger consumers and improved access through convenient, value-oriented channels. Together, these factors are expected to support incremental penetration gains and sustain moderate, predictable growth for RTD tea in Guatemala, rather than a shift toward rapid mass-market expansion.
This market study captures the evolution of the RTD tea industry in Guatemala, featuring updated insights as of 2025. Historical data from 2020 onward are contextualized with forward-looking forecasts through 2030, enabling readers to monitor growth trajectories and shifting consumer patterns.
What’s Inside the Report
Annual market size figures expressed in (Liters/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The segmentation of the Guatemala RTD tea market is outlined below:
Type – e.g., no/low-sugar RTD tea, regular RTD tea
Distribution channel – e.g., bars and HoReCa, convenience stores, discounters, forecourts, small grocery stores, supermarkets, others
Macroeconomic & Demographic Indicators
Supporting context includes:
Total population
Consumer Price Index (CPI)
Gross Domestic Product (GDP)
Per capita consumption
Consumer spending as a percentage of GDP
These variables enhance understanding of consumption potential and macroeconomic trends affecting the market.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the RTD tea sector in Guatemala, with data on top-performing brands and consolidation trends. Key market participants include: Del Monte Pacific Limited, Dr Pepper Snapple Group, Florida Ice and Farm Company S.A., The Coca-Cola Company, Unilever PLC, etc.
This section helps stakeholders evaluate market concentration, identify partnership opportunities, and track shifts in leadership.
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Guatemala RTD Tea Market – Type Analysis
Guatemala RTD Tea Market – Distribution Channel Analysis
Company Shares Analysis
Del Monte Pacific Limited
Dr Pepper Snapple Group
Florida Ice and Farm Company S.A.
The Coca-Cola Company
Unilever PLC
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Guatemala RTD Tea Market 2020-2030
Chart Guatemala RTD Tea Market, Net Growth, 2020-2030
Chart Guatemala RTD Tea Market, Growth Rates, 2020-2030
Table Guatemala RTD Tea Market by Type, 2020-2030
Chart Guatemala RTD Tea Market by Type, CAGR Historic and Forecast, 2020-2030
Chart Guatemala RTD Tea Market by Type, 2020-2030
Table Guatemala RTD Tea Market by Distribution Channel, 2020-2030
Chart Guatemala RTD Tea Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Guatemala RTD Tea Market by Distribution Channel, 2020-2030
Table Guatemala RTD Tea Market Share (%), by Companies, 2020-2025
Chart Guatemala RTD Tea Market, by Companies, 2025
Table Guatemala RTD Tea Market Share (%), by Brands, 2020-2025
Chart Guatemala RTD Tea Market, by Brands, 2025
Table Guatemala – Population (Millions) and Forecast
Table Guatemala – Consumer Price Index (CPI) and Forecast
Table Guatemala – Gross Domestic Product and Forecast
Table Guatemala RTD Tea Market: Spend as a Proportion of GDP (%)
Table Guatemala RTD Tea Market: Consumption per Capita (Population)