The Taiwan baby formula market is expected to add USD 18.3 million in value by 2030, implying a modest compound annual growth rate of around 1.5% from its 2025 base. Volume sales remain under sustained pressure as the birth rate continues to decline, with traditional Dragon Year expectations failing to translate into a meaningful rebound amid rising economic stress, high inflation and shifting attitudes among younger generations. Smaller family sizes are structurally shrinking the demand base, placing a firm ceiling on volume expansion. Against this backdrop, pricing remains a key consideration for many households, although product composition and nutritional value are playing an increasingly important role in purchase decisions.
Value growth is being supported by product differentiation and premiumisation. Manufacturers are emphasising exclusive nutritional benefits and functional ingredients, such as probiotic technologies, to justify higher price points and protect margins. Consumption is becoming increasingly polarised, with parents allocating more resources per child, boosting demand for premium and super-premium formulas positioned around specific health outcomes. At the same time, brands are expanding economy lines to cater to more price-sensitive consumers, resulting in a bifurcated product landscape that spans both ends of the income spectrum. While baby formula remains the dominant subcategory, standard and follow-on formulas are facing volume constraints, partly due to declining births and a trend toward earlier weaning. Regulatory changes that effectively fold follow-on formula into the growing-up segment are further reducing choice, accelerating a gradual shift toward more comprehensive growing-up formulas.
Post-pandemic travel has rebounded strongly, with more young families travelling overseas with infants and toddlers. This has lifted demand for portable, shelf-stable baby food solutions that are easy to carry and prepare abroad, helping parents maintain feeding routines and mitigate access challenges. In contrast, liquid baby formula remains virtually absent from the Taiwanese market, largely due to limited consumer awareness and education. These dynamics underscore the market’s preference for powdered and other shelf-stable formats that balance convenience with familiarity.
Looking ahead, overall volume sales are expected to continue declining as demographic headwinds, softer purchasing power and evolving feeding philosophies—such as earlier introduction of complementary foods and greater emphasis on chewing and immune development—persist. Government promotion of breastfeeding and restrictions on direct-to-consumer formula advertising further constrain traditional marketing channels. In response, manufacturers are shifting toward indirect engagement strategies, including educational programmes, in-store events, partnerships with postnatal care centres and obstetric clinics, and bulk-purchase incentives to build trust and loyalty. At the same time, competition in ready-prepared baby food is intensifying as products move from niche, premium online offerings into mass retail. Despite structural pressures, sustained parental willingness to invest in quality nutrition, rising demand for travel-friendly formats and deeper education-led engagement are expected to provide selective, value-led growth opportunities for premium, growing-up and convenience-oriented formula segments.
This data-centric report offers a comprehensive overview of the baby formula market in Taiwan. Updated in 2025, it delivers detailed historical data from 2020 onward and forward-looking projections through 2030. The report enables users to understand market dynamics, evaluate segment performance, and assess future opportunities with confidence.
What’s Inside the Report
Annual market size figures expressed in (Tons/TWD/USD), spanning 2020 to 2030. The dataset includes both historical actuals and forecasts, along with CAGR calculations for historical and projected periods.
Market Segmentation
The Taiwan baby formula market is categorized into the following segments:
Product type – e.g., standard infant formula, growing-up formula, special formulas
Packaging type – e.g., metal cans and bottles
Distribution channel – e.g., e-commerce, others
Macroeconomic & Demographic Indicators
In addition to core market data, the report incorporates key socio-economic indicators that provide essential context for interpreting market dynamics. These include population trends, the Consumer Price Index (CPI), Gross Domestic Product (GDP), per capita consumption (expressed in USD), and consumer spending as a percentage of GDP. Together, these metrics offer a macroeconomic backdrop that enhances the strategic relevance of the market size figures, helping stakeholders better assess demand potential and long-term growth opportunities.
Competitive Landscape: Market Share Analysis
Market share insights presented in this report illustrate the evolving competitive landscape of the baby formula sector in Taiwan, with data on top-performing brands and consolidation trends. Key market participants include: Abbott Laboratories, Danone S.A., Fonterra Co-operative Group Limited, Megmilk Snow Brand Co., Ltd., Meiji Holdings Co., Ltd., Multipower Enterprise Corp., Nestle S.A., Orient Europharma Co., Ltd., PepsiCo, Inc., Reckitt Benckiser Group plc (RB), etc.
The report includes detailed market share analysis for major competitors across the total baby formula market, alongside segment-level insights covering infant formula, standard infant formula, follow-up formula, growing-up formula and special formulas.
Market share analysis covered in the report:
Taiwan infant formula market share
Taiwan standard infant formula market share
Taiwan follow-up formula market share
Taiwan growing-up formula market share
Taiwan special formulas market share
Why Choose This Report?
Designed as a data-rich strategic snapshot, the report delivers timely and reliable intelligence to support decisions across market entry, investment evaluation, supply chain planning, and competitive benchmarking. Whether you’re an investor, manufacturer, distributor, or consultant, this report delivers actionable value.
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Deliverables Include
Professionally structured PDF report
Full EXCEL databook with year-by-year figures and multi-dimensional segmentation from 2020 to 2030
Table of Contents
TABLE OF CONTENTS
Market Segmentation
Market Overview
Taiwan Baby Formula Market – Product Type Analysis
Taiwan Baby Formula Market – Packaging Type Analysis
Taiwan Baby Formula Market – Distribution Channel Analysis
Company Shares Analysis
Abbott Laboratories
Danone S.A.
Fonterra Co-operative Group Limited
Megmilk Snow Brand Co., Ltd.
Meiji Holdings Co., Ltd.
Multipower Enterprise Corp.
Nestle S.A.
Orient Europharma Co., Ltd.
PepsiCo, Inc.
Reckitt Benckiser Group plc (RB)
Macroeconomic Data and Forecast
Research Methodology
Disclaimer
FIGURES AND TABLES
Table Taiwan Baby Formula Market 2020-2030
Chart Taiwan Baby Formula Market, Net Growth, 2020-2030
Chart Taiwan Baby Formula Market, Growth Rates, 2020-2030
Table Taiwan Baby Formula Market by Product Type, 2020-2030
Chart Taiwan Baby Formula Market by Product Type, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Baby Formula Market by Product Type, 2020-2030
Table Taiwan Baby Formula Market by Packaging Type, 2020-2030
Chart Taiwan Baby Formula Market by Packaging Type, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Baby Formula Market by Packaging Type, 2020-2030
Table Taiwan Baby Formula Market by Distribution Channel, 2020-2030
Chart Taiwan Baby Formula Market by Distribution Channel, CAGR Historic and Forecast, 2020-2030
Chart Taiwan Baby Formula Market by Distribution Channel, 2020-2030
Table Taiwan Baby Formula Market Share (%), by Companies, 2020-2025
Chart Taiwan Baby Formula Market, by Companies, 2025
Table Taiwan Baby Formula Market Share (%), by Brands, 2020-2025
Chart Taiwan Baby Formula Market, by Brands, 2025
Table Taiwan – Population (Millions) and Forecast
Table Taiwan – Consumer Price Index (CPI) and Forecast
Table Taiwan – Gross Domestic Product and Forecast
Table Taiwan Baby Formula Market: Spend as a Proportion of GDP (%)
Table Taiwan Baby Formula Market: Consumption per Capita (Population)